technology.guardian.co.uk — Many firms have started to pay attention as a rapidly expanding slice of cyberspace is devoted to vitriolic, often obsessive blogs listing the shortcomings of well-known companies. Mostly, the contents of such sites are anecdotal. But they can become a significant rallying point for a company's critics.
Sep 19, 2006 View in Crawl 4
Closed AccountSep 20, 2006
the beauty of blogs, is they tend to swarm all over a particular subject, making control of the information impossible.
thewebguySep 20, 2006
give me a BREAKthis character may have been a d bag, but who cares? they owe you nothing, it is a company you interviewed for. just be glad you didn't get hired there..
gargantuanSep 20, 2006
I'm encouraging my employer to treat bloggers the same way they treat press. In press, Edtorial is king. Online, getting positive feedback in a blogg is the best form of marketing. Now don't lynch me for trying to ruin something pure, the majority of blogs are slanted and biased, but my angle is not to buy coverage, but to get genuine comments from people who form opinions for other people. I think my company is cool as f**k and makes great stuff, so I'm prepared to take the risk by letting someone we have no control over speak about our product.
danjalSep 20, 2006
i agree with gargantuan
drumsnwhistlesSep 20, 2006
I wish this weren't limited just to tech. I've been blogging as loudly as I can about Caremark's shoddy practices but getting any attention on it is difficult. Another blogging friend just had her house burned to the ground and is now taking crap from insurance adjusters about paying under the contract she paid for. If more bloggers would step up and stop taking this crap from their insurance companies, maybe they'd actually change their practices.
Closed AccountSep 20, 2006
yeah this is true - they say word of mouth advertising is the most powerful....all I can say is welcome to the internet.lol
freakystyleySep 20, 2006
Dugg, good post. As someone who was dooced after 5 years of sevitude to an ungrateful company, I have to agree -- companies definitely need to pay more attention to what blogs are saying, ESPECIALLY when the criticism is coming from within.What I'm interested to know is if it's at all possible for an employee to blog criticisms about their company in a way that is constructive. I'd like to do that right now, but I'm afraid of getting dooced again. It's rather unfortunate -- I feel that I'm sitting on some very good content.
gonerSep 20, 2006
www.f**kedcompany.com anyone? :)
freakystyleySep 20, 2006
Goner, hehe, considered it, but I wanted to be constructive :P.