adage.com — Incoming Coca-Cola CEO Muhtar Kent will be receiving quite the welcoming gift come July. Mark DiMassimo and Eric Yaverbaum are planning to deliver 1 million used water bottles stuffed with messages to Mr. Kent as part of an awareness campaign they call Tappening. The campaign aims to encourage consumption of tap water...
Jan 9, 2008 View in Crawl 4
theeddyadamsJan 9, 2008
An environmentalists' wet dream.