Cisco to re-brand itself

news.com.com — "Technology giant Cisco Systems is planning a new re-branding campaign complete with a new logo and new advertisements targeted at consumers." "I'm no marketing wizard; I'm just a reporter. But it seems that Cisco's re-branding efforts might be more about massaging executives' egos than actually selling new products to consumers." Sep 6, 2006 View in Crawl 4