Cheetos Ads That Promote 'Random Acts' Are Irresponsible

adage.com — RAoC stands for "Random Acts of Cheetos," and the idea is to recruit users to perpetrate Cheetos-centric pranks against those who deserve comeuppance -- like tossing a handful in somebody's dryer load of whites at the Laundromat. Ha ha! May 27, 2008 View in Crawl 4