news.cnet.com— A September issue of Entertainment Weekly will feature a video chip ad that can handle 40 minutes of fall TV previews--but only for subscribers in New York and L.A.
Aug 19, 2009View in Crawl 4
It is hard to prophetize how print magazine will be saved, but magazine publishers can certainly embrace Maggwire to start to monetize their online content instead of relying on advertising. At this point, I think it is safe to assume that advertising alone cannot support quality magazine journalism.With Maggwire, we hope to introduce the concept of channel surfing for magazines. Users are no longer tied to their magazine titles, but instead they choose topics they are interested in and we will bring to them articles from a diverse pool of magazines titles. The concept behind Maggwire is similar to what a Slate columnist wrote recently:"Take Playboy for example, whose fortunes have flagged for an obvious reason—there's now a much easier way to get the content that made it famous. But Playboy—also publishes lots of interesting articles that might appeal to wide range of readers. By offering its content as part of a customized magazine, Playboy could liberate all these articles—it could send its politics articles to news junkies who otherwise would be too embarrassed to buy the magazine. In the same way, The New Yorker could send its sports stories to people who would ordinarily read Sports Illustrated, while Entertainment Weekly could send its movie reviews to folks who love Harper's. Suddenly, the print magazine would become something vital, diverse, and topical again. In other words, it'd be just like the Web."Seeing is believing: <a class="user" href="http://maggwire.com/" rel="nofollow">http://maggwire.com/</a>
pretty neat, but basically its little video screen in your magazine, which you'll throw away once you read it. So they are creating thousands of disposable, one use video screens that will go straight to the garbage dump along with all the metal, battery chemicals --- ya great idea...
Great more garbage. Not only in the landfill, but in the magazine itself. I already hate all those hard cardboard things in there, now this. And we are now going to be throwing away LCDs, etc...
flarn2006Aug 19, 2009
USB huh? Hopefully it can be used as a mini status LCD for a computer. You know, so you can check email while playing full-screen games or something.
Closed AccountAug 20, 2009
Someone needs a hug. And a TV guide because there's still plenty of interesting and high-quality TV programs.
fuwathAug 20, 2009
I love when people try to make themselves seem so smart and end up looking like a tool.
microcuts7Aug 20, 2009
Umm, call me when it's a full page OLED ad...This is just putting the screen of an LED picture keychain in a magazine...LAME on Pepsi's part...
jiansbondAug 20, 2009
It is hard to prophetize how print magazine will be saved, but magazine publishers can certainly embrace Maggwire to start to monetize their online content instead of relying on advertising. At this point, I think it is safe to assume that advertising alone cannot support quality magazine journalism.With Maggwire, we hope to introduce the concept of channel surfing for magazines. Users are no longer tied to their magazine titles, but instead they choose topics they are interested in and we will bring to them articles from a diverse pool of magazines titles. The concept behind Maggwire is similar to what a Slate columnist wrote recently:"Take Playboy for example, whose fortunes have flagged for an obvious reason—there's now a much easier way to get the content that made it famous. But Playboy—also publishes lots of interesting articles that might appeal to wide range of readers. By offering its content as part of a customized magazine, Playboy could liberate all these articles—it could send its politics articles to news junkies who otherwise would be too embarrassed to buy the magazine. In the same way, The New Yorker could send its sports stories to people who would ordinarily read Sports Illustrated, while Entertainment Weekly could send its movie reviews to folks who love Harper's. Suddenly, the print magazine would become something vital, diverse, and topical again. In other words, it'd be just like the Web."Seeing is believing: <a class="user" href="http://maggwire.com/" rel="nofollow">http://maggwire.com/</a>
rateldajerAug 20, 2009
pretty neat, but basically its little video screen in your magazine, which you'll throw away once you read it. So they are creating thousands of disposable, one use video screens that will go straight to the garbage dump along with all the metal, battery chemicals --- ya great idea...
sirloxelroyAug 21, 2009
Great more garbage. Not only in the landfill, but in the magazine itself. I already hate all those hard cardboard things in there, now this. And we are now going to be throwing away LCDs, etc...