Brand Monitoring in the age of Web 2.0

vantelo.com — Companies need new ways to see what's being said about them these days. It's no longer a matter of just checking the newspapers, magazines and tv. YouTube, blogs, and lot's of other elements are having a major impact on consumer purchasing decisions and brand value. This is an interesting write up with a link to an analyst report on the subject. Jan 23, 2007 View in Crawl 4