pbh3.tumblr.com— It seems like another world where an advertisement could proclaim that a woman thrives off of "cooking, cleaning, and dusting".
Feb 10, 2010View in Crawl 4
A joke is one thing, but when it extends into how someone is treated, that's another. Even if some ad portrays men to be bumbling buffoons, they aren't treated like that by society. In fact, it's quite the opposite. That's why men can "take a joke" - they can socially and emotionally afford to. These ads are different than today's absurd Axe commercials, because this was actually how women were treated.
I actually think that a big deal was made over nothing in a couple of those. Like the Charger commercial. The premise wasn't that women are annoying or insufferable, it was "this is what I do for you, let me have this for me." I can think of a dozen commercials with the exact same premise in reverse. Case in point, the FloTV commercial where the mom dumps flour all over the kids to make it look like they are running wild and tells the husban to give her an hour so she can go to the park and watch TV. But all the news channels brought on feminist pundits from NOW to talk about how sexist these commercials were.Also, it's the Super Bowl, think of demographics. If you turn on the Oxygen channel, men probably won't agree with most of the commercials there.
You know it's funny how things go in reverse now. Before it was women being looked to be made like whimps now it's men being made to look like whimps. nothing has change. the roles are just reversed now.
niksaFeb 12, 2010
A joke is one thing, but when it extends into how someone is treated, that's another. Even if some ad portrays men to be bumbling buffoons, they aren't treated like that by society. In fact, it's quite the opposite. That's why men can "take a joke" - they can socially and emotionally afford to. These ads are different than today's absurd Axe commercials, because this was actually how women were treated.
korvan504521Feb 13, 2010
Heh, I have some Van Heusen shirts in my closet.
phrosteeFeb 19, 2010
I actually think that a big deal was made over nothing in a couple of those. Like the Charger commercial. The premise wasn't that women are annoying or insufferable, it was "this is what I do for you, let me have this for me." I can think of a dozen commercials with the exact same premise in reverse. Case in point, the FloTV commercial where the mom dumps flour all over the kids to make it look like they are running wild and tells the husban to give her an hour so she can go to the park and watch TV. But all the news channels brought on feminist pundits from NOW to talk about how sexist these commercials were.Also, it's the Super Bowl, think of demographics. If you turn on the Oxygen channel, men probably won't agree with most of the commercials there.
com2Feb 21, 2010
/sThere I did it for you.
juicebagFeb 23, 2010
The difference is that one is playful mockery while the other is portraying the opposite sex as subservient.
gijoshFeb 24, 2010
YEAH blow in her face! high five!
crackinthebox10Feb 25, 2010
through.....coffee?
alpha94Feb 26, 2010
Compared to other vintage ads, these look altered.
Closed AccountFeb 26, 2010
Riiiight....
helwa1988Feb 27, 2010
You know it's funny how things go in reverse now. Before it was women being looked to be made like whimps now it's men being made to look like whimps. nothing has change. the roles are just reversed now.
ebulliencepressMar 1, 2010
These make me laugh. I love to put old ads like these in collages. We've come a long way, baby.