edgehopper.com — Go to any wine shop this week and you are bound to find them announcing “Le Beaujolais Nouveau est arrivé”. Wine stores around the world celebrate the arrival of Beaujolais Nouveau. And, it’s a marketing blitz like no other in the wine world. BUT how did this lowly wine become so popular and inspire such a frenzy on the third Thursday of November?
Nov 26, 2008 View in Crawl 4
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It's quiet in here... can you hear the echo?