B-to-B marketers sticking with the tried-and-true – so far

btobonline.com — Social media, or 'Web 2.0' slow to catch on as B-to-B marketers see those tactics as less measurable than more conventional digital lead generation, Kate Maddox from B-to-B magazine reports. In my observation, there are many companies out there who still need to embrace the digital lead generation tactics that pre-date the Social Media rage. Oct 24, 2008 View in Crawl 4