appleinsider.com — Apple isn't lying in television ads that tout the iPhone 3G as twice as fast as its predecessor, but customers would have to be fools to take those claims at face value, the company argues.That's essentially Apple's legal response to a lawsuit filed by San Diego resident William Gillis back in September.
Dec 3, 2008 View in Crawl 4
phoompDec 4, 2008
The difference is when the ad is *obviously* misleading. In the case of Axe, it would take a significant lack of common sense to think that wearing Axe will have girls chasing you down the street. In the case of Apple/iPhone, most iPhone customers aren't experienced with mobile Internet speeds, so when Apple shows those commercials, most people do not know that the speeds are being exaggerated. If Apple had accelerated the speed of the hand-actor, the customer's speed-point-of-reference in this case, Apple could say it's obvious that everything is sped up. Or, we just assume that *everything* advertised is a lie.
ultmastDec 5, 2008
The only "fools" are the ones commenting on this article.This is not Apple calling its users fools, or idiots, or _anything_. This is standard legalese in a case like this, coming from a law firm representing Apple, stating that "reasonable" people don't accept advertising as strictly fact.Well, maybe they shouldn't.Regardless, this is only funny because of the irony of this being about Apple, given the stereotypes. What it definitely is _not_, is Apple calling its users (or anyone for that matter) stupid or foolish. You're actually _making_ yourself the fool by thinking this represents anything more than it does, and getting frothed over it. It's funny, and that's about it.
aimhelixDec 5, 2008
You mean 'both' a moron and a fish? I did say PC.. not Mac.
Closed AccountDec 5, 2008
sorry I was on IE
angelbunnyDec 23, 2008
in the USA more than 1/4th of people who buy laptops own a macintosh. If you're bragging about something you tend to get something that stands out from the rest. Apple is the number #1 selling PC brand out there. It isn't bragging, it is maintream and that is because their products are actually very good.