techcrunch.com — Apple?s stock took a temporary 10-point hit this morning after a false report surfaced on CNN?s iReport that Steve Jobs had a heart attack.! 10 points! I know the market is skittish right now, and apple rumor mill doesn't help, but geez.
Oct 3, 2008 View in Crawl 4
thelovablerogueOct 3, 2008
This clearly shows the real power of citizen journalists. The effect that this story has had on Apple's stock illustrates the ability of a single consumer to instigate incredible damage on an organisation's value. As new social media platforms further facilitate consumer communication, the number of stories similar to those described above are likely to become increasingly common. I imagine that we will continue to see examples of this over the coming years as individuals exercise their new found power over the organisation.
chrisarchitectOct 3, 2008Submitter
Apple has a large crowd of supporters who partake in the 'citizen journalism' scene .... and thus, are the first to really be impacted by it. As more companies embrace 'web 2.0' (for lack of better name), and it becomes standard to interact and share information with consumers on that level, more and more will we see this sort of effect. I suppose it's a pretty good thing yeah? empowering? ...hehe