Analyst: Half of 'social media campaigns' will flop

news.cnet.com — Adam Sarner, an analyst with market research firm Gartner, has projected that over 75 percent of Fortune 1000 companies with Web sites will have undertaken some kind of online social-networking initiative for marketing or customer relations purposes. But, he added in an interview with CNET News, 50 percent of those will fail. Oct 6, 2008 View in Crawl 4