smashingmagazine.com— For a good corporate design, we need to be aware of two main elements, which can be further broken down into a total of seven ?ingredients?.
Oct 6, 2008View in Crawl 4
I think you need to look at the real cause of innovation being slowed down. It's the monetary system. A companies main goal is profit. Which means that a company makes the most profit when the product is in demand and scarcity is presented. So for example at first launch the iphone was around $600 due to the lack of supplies. Less work for a higher price equals ideal profit margins. Once supplies were up the products price dropped and they have to sell more devices to achieve the same profit margin. The result is an innovation killer because the company would drag out it's invention as long as possible to achieve maximum profit revenues. If we weren't using a monetary system and relied on say a resource based system we could instead put our focus on continual innovation to improve our way of life. This of course would eliminate planned obsolescence as well. Although this is an extreme change in the way we function today it's the only way in which humans will be able to participate without being enslaved. Technology will continue to advance and more people will be replaced by machines or computers. We're in direct competition with technology so it's no wonder we will never achieve speedy innovation because our driving force in the world is profit first, humans or human satisfaction second. Why would we want to be replaced by a machine anyways? We all want jobs and want to earn a living.Just a thought really. I expect to get dugg down because it may seem like a radical view to some but when it comes down to it I'm hoping one day we work instead for humanity and everyone around us, versus working for greedy profiteers.
I can't believe they gave examples of great corporate logos and didn't include the Target bulls eye. In surveys it is the most recognizable corporate logo. It also recently was selected as the top logo by a panel of experts working on an article for Forbes.
ruarctbOct 8, 2008
Colors have connotations just like words.
bullhunterOct 8, 2008
Image is everything (reputation is secondary)
addiktionOct 8, 2008
I think you need to look at the real cause of innovation being slowed down. It's the monetary system. A companies main goal is profit. Which means that a company makes the most profit when the product is in demand and scarcity is presented. So for example at first launch the iphone was around $600 due to the lack of supplies. Less work for a higher price equals ideal profit margins. Once supplies were up the products price dropped and they have to sell more devices to achieve the same profit margin. The result is an innovation killer because the company would drag out it's invention as long as possible to achieve maximum profit revenues. If we weren't using a monetary system and relied on say a resource based system we could instead put our focus on continual innovation to improve our way of life. This of course would eliminate planned obsolescence as well. Although this is an extreme change in the way we function today it's the only way in which humans will be able to participate without being enslaved. Technology will continue to advance and more people will be replaced by machines or computers. We're in direct competition with technology so it's no wonder we will never achieve speedy innovation because our driving force in the world is profit first, humans or human satisfaction second. Why would we want to be replaced by a machine anyways? We all want jobs and want to earn a living.Just a thought really. I expect to get dugg down because it may seem like a radical view to some but when it comes down to it I'm hoping one day we work instead for humanity and everyone around us, versus working for greedy profiteers.
tacojohn48Oct 8, 2008
I can't believe they gave examples of great corporate logos and didn't include the Target bulls eye. In surveys it is the most recognizable corporate logo. It also recently was selected as the top logo by a panel of experts working on an article for Forbes.
antoinediggOct 9, 2008
Can we stop digging this site already. Smashing Magazine should be bookmarked...no need to DIGG every single entries!
rafiqsvJan 4, 2009
i love it..