70% of Viewers Stop Watching a Video if it Shows a 10-Second Advertisement

apnews.myway.com — "Shiva Rajaraman, product manager for YouTube, said internal tests show more than 70 percent of people give up when they see a pre-roll. By contrast, less than 10 percent decide to close an overlay, which they can exit by clicking on an "X" in a corner." Don't we use YouTube in part to AVOID the commercials? Overlay ... still sucks. Aug 22, 2007 View in Crawl 4