billshrink.com — Recessions mean big changes for everyone and everything, including the marketing campaigns businesses use to reach customers. Here are twelve examples of such recession marketing strategies, as well as the companies known to employ them.
Apr 29, 2009 View in Crawl 4
eagles7977Apr 29, 2009
Family values should always be #1
openthinkApr 29, 2009
Love the attacking of competitors approach that's creeping in. Microsoft against Apple great example. Looking forward to some other biggies -- e.g., Target vs. Walmart ("go to Walmart if you want your lawn furniture to break in a week..."); Lowes vs. Home Depot ("you've got problems & you want them worsened?...visit Home Depot"); Best Buy vs. Radio Shack (Radio Shack...ha ha ha...get ready for next Chapter 11).
rtcrooksApr 29, 2009
How about cutting top execs as a universal solution?
mywhitenoiseApr 29, 2009
I'm not sure if you're being sarcastic or not, that's easily the worst one on the list. In-store coupons and direct price competition should always be #1.What good is a company that points out family values if all they do is f**k your wallet and give you false advertising?