insidecrm.com — The brand success of Apple is not a result of dumb luck. It's all part of a very well-thought-out plan to deliver strong products and create a loyal Apple culture. Find out more about these and other marketing strategies Apple employs to achieve its tremendous customer loyalty.
May 14, 2008 View in Crawl 4
Closed AccountMay 15, 2008
Good list, but I think it's a lot more simple than an all out gameplan designed to win over a loyal base. In fact, if I could use one word to describe Apple's design and ease of use -- it's "Simplicity". Google is a big fish in search because of it and Apple dominated ipods and now laptops because of it. They're also very focused products and marketing is phenomenal, who wouldn't wanna be associated with the company that made the PC vs. Mac commercials?
jabelarMay 15, 2008
I think "attractiveness" is the wrong word. "Approachability" is really what their products convey. I think Steve Jobs even has mentioned "touchability" in terms of his aesthetic sense. Many people are still somewhat scared of computers and gadgets, and so making them seem friendly and touchable is extremely powerful.
Closed AccountMay 16, 2008
Loyal users would have told them OS 9 sucked.Instead, they marveled at the Emperor's new clothes.Since, then, I don't take them seriously.
Closed AccountMay 16, 2008
Gnome doesn't have a start button genius.Actually, I found OS X to be a pretty nice FreeBSD port, but not worth giving away my freedom with Apple's vendor locked policies.Ubuntu is working really well for me and I get to pick the best hardware to run it on, which in 2008 is not made by Apple. In 2007, I thought the MBP was the best choice, but not anymore. Such is the nature of competition.
buenitMay 20, 2008
I gotta give credit to Apple because it has created free advertisement with people like AppleMacStud, who probably spends most of his time on Digg praising Apple and going on about how perfect and great they are. He probably bashes every other OS (including Linux) and tells people they should just buy Apples and it will solve all problems in their lives. That's some pretty powerful s**t that Apple has accomplished.
Closed AccountMay 22, 2008
WOW .. feel the Mac burn .. ouch!I only bought a Mac because it was offered cheaply, zongamin and Drahkir; it was a comment relevant to the post ... you might try it sometime!
mattbdMay 24, 2008
Like in this comic I drew a while ago - <a class="user" href="http://bp1.blogger.com/_EklDeKNfX48/SBWY-0OnT4I/AAAAAAAAAP4/UckVUNZD2ao/s1600-h/Mac-vs-PC-vs-Linux.jpg">http://bp1.blogger.com/_EklDeKNfX48/SBWY-0OnT4I/AA ...</a>I know I shouldn't really get snotty about people acting like that - it's just that a lot of people who spout that kind of crap are speaking from a position of complete and utter ignorance and that does get to me. I've got no problem with anyone who uses OS X and advocates it - I might disagree with them on some points but it works for them. There's plenty of ignorant OS advocates for Windows and Linux as well.