12 Effective Strategies Apple Uses to Create Loyal Customers

insidecrm.com — "When shoppers sleep outside of stores just to be one of the first to buy an iPhone, it's obvious that Apple Inc. is a company that enjoys fanatical brand loyalty. However, this brand success is not a result of dumb luck or forces beyond Apple's control; it's part of a well-thought-out plan to deliver strong products and create an Apple culture." Sep 13, 2007 View in Crawl 4