Giants vs Patriots: Playbook for the Social Super Bowl | Nielsen Wire

blog.nielsen.com — Which Super Bowl XLVI team is winning the online competition? According to Nielsen and NM Incite, a Nielsen/McKinsey company, it might be a draw: the New England Patriots had more visitors on their team’s website, but the New York Giants have more buzz on social media. Feb 1, 2012 View in Crawl 4

Giants vs Patriots: Playbook for the Social Super Bowl | Nielsen Wire