westernjournalism.com — Tweet If the owners of Newsweek were hoping that 2011 was going to be a turnaround year for the struggling magazine, the latest figures from the Publisher’s Information Bureau on magazine advertising for last year show exactly the opposite. For the full year, ad pages at Newsweek were down 16.8% versus a 3.1% decline for the magazine industry as a whole. Newsweek had total ad pages of 745 in 2011 compared to 1,370 at its main competitor, Time, which was off by just 2.5%, widening the gap between the two publications. But even though Time’s ad pages were down they still managed to increase
Jan 15, 2012 View in Crawl 4
antseyJan 15, 2012Submitter
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