UD researchers unlock secret of McRib marketing - Dayton Business Journal

bizjournals.com — The appearance of McDonald’s Corp.’s McRib sandwiches aren’t as predictable as the annual arrival of the Shamrock Shake. But, University of Dayton marketing experts think they worked out the secret to the pork sandwich’s releases that have helped drive its cult following. Feb 6, 2012 View in Crawl 4

UD researchers unlock secret of McRib marketing - Dayton Business Journal