Why Car Makers Love Inflatable Gorillas And Helium Balloons

autos.aol.com — August marks the time of year that we see the worst the auto industry has to offer in terms of advertising. Summer to auto advertisers is kind of like summer TV programming is to the networks. Programs that run in the summer are usually forgettable. Aug 6, 2010 View in Crawl 4

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merlin99 Aug 6, 2010

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Who DOESN'T love them

soniti Aug 6, 2010

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The Chevy "rocket" commercial gave me goosebumps the first time I saw it. Awesome commercial.

bigsheldy Aug 6, 2010

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WILD WACKY INFLATABLE ARM FLAILING TUBE MAN

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lnmagic Aug 6, 2010

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That one's begging for some syntaxgs

gkiltz Aug 6, 2010

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It's hot air!

mlvassallo Aug 6, 2010

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Car Makers or Car Dealers?

Two different things.

erocklodge Aug 6, 2010

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Nothing beats this car ad.
http://www.youtube.com/watch?v=4sZuN0xXWLc&playnext=1&videos=YkewTxyrDMo

freshyill Aug 6, 2010

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There's a car dealer near my parents' house that doesn't just have an inflatable gorilla, but a permanent gorilla statue-thing out in front. I don't know what it's made of, and it's painted so I don't really know what to call it, but it's definitely a gorilla, and it's been there for at least five years, probably longer. And I have no idea why.

jbmar412 Aug 6, 2010

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buried for AOL still existing

swimmin00 Aug 6, 2010

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While the article does explain a bit about the business, it primarily just rated a few car commercials. I'm left still wondering why they go with inflatable gorillas and helium balloons.