Why American Idol Still Commands TV's Biggest Bucks

dailyfinance.com — Despite its woes, Idol remains the most-watched program on television. But perhaps more importantly than audience size, at least to advertisers, is that the median age of an Idol viewer is 44 years old, he points out. When more than half of your viewers are under 44, advertisers pay for that. Oct 19, 2010 View in Crawl 4

Why American Idol Still Commands TV's Biggest Bucks