Users who Dugg This
Tyler Durden
252 Followers
hax0rgam3r
567 Followers
bukowskyMay 18, 2011
When done right, the pay-off can be enormous... Old Spice is the perfect example of this.
fantasticplanet264May 19, 2011
Totally. I am in a social media networking class and basically learning how to put myself out there as a filmmaker. Social Media is free and can be a powerful tool. I thought before Twitter was a joke, but now I can't live without it since everything and everyone is so connected. What other Social Media networks are you a part of?
greatwhitmonkeyMay 19, 2011
Humorous commercials are now classified as social media?
crosstvMay 19, 2011
No... but Old Spice's commercials based on requests from youtube and facebook users and then published on those platforms are classified as social media. Maybe this helps http://tinyurl.com/64nch7y
nudedaveMay 19, 2011
I rarely see social media articles that include the influence/interplay of traditional media. It would be good for people to recognize that. In the case of Old Spice, they used TV, magazines, and social media. There is always going to be some interplay. For example, did the TV commercials "bootstrap" the social media aspects? If so, are those costs of that factored in? Most of the articles about the Old Spice campaign make no mention of TV or any other medium.
Closed AccountMay 19, 2011
they LOST money on that campaign
bukowskyMay 19, 2011
Actually... no they didn't. Their sales increased 107% in the first month after the social media campaign from the summer of 2010.
http://mashable.com/2010/07/27/old-spice-sales/
abstractj3May 19, 2011
sleep is the real cost of social media
amberchelMay 19, 2011
yeah ill bet...
pthatcherMay 18, 2011
Is it too late to stare building mobile apps? I want a piece of the 20k
fantasticplanet264May 19, 2011
it is never too late to build mobile apps. Now days it is all about the creativity and user friendly-ness of the app. Of course making it relevant enough for people to use in their everyday lives.
StonnaMay 19, 2011
Social Media won't be free forever!
shane599May 20, 2011
Yes I am sure the top 2 social media CEO have thought how they can charge users.
Closed AccountMay 18, 2011
It is just stupid to try to generalize the cost for all businesses when it is so varied depending on the business. No...not all will need to hire someone for $1000 a week to do it. Nor another guy for $1800 a week. For many small businesses, those two salaries would be more than the rest of their regular payroll combined.
And the benefits are ridiculous as well. The whole correlation/causation thing. The average Facebook fan spends $70 more on the brand than a non-Facebook fan? That in NO way means that getting someone to be a fan means they will spend more. It means that people who enjoy your products a lot more and buy more, are more likely to follow you on Facebook. I would be willing to bet that the average person who becomes a fan of a product spends virtually ZERO more after following the company on FB than they did before. Certainly not even close to $70.
siantarcityMay 19, 2011
With social media, while also more effective, cost-effective when compared to other means.
andreb12May 19, 2011
Social media is powerful!
wayoffbaseradioMay 19, 2011
great article!
shane599May 19, 2011
Great Insight
shane599May 19, 2011
Great Insight
zengxilongMay 19, 2011
I love social media too
James2381987May 19, 2011
cool
alisonastairMay 18, 2011
I love social media!
alisonastairMay 18, 2011
I love social media!
Closed AccountOct 27, 2011
Wow.. I didn't know that... All I know most of the social media are free to all users... Great info!
onlinebookmarkingJun 6, 2011
Social media is most powerful method in SEO......
socialmonkeyMay 21, 2011
Social media may be a very powerful tool and very cheap at that, but does it really cost and provide a ROI (Return On Investment). I found a really interesting article that looks deep into the depths of Social Media Marketing. Hope you all find it usefull.
http://www.fullbrainmarketing.com/_blog/blog/post/8_%E2%80%9CMust_Do%E2%80%9D_Metrics_for_Social_Media/
Brinafr3shMay 20, 2011
We online business owners need Social Media, but for a discount, myself personally.
Brinafr3shMay 20, 2011
We online business owners need Social Media, but for a discount, myself personally.
ajh16May 19, 2011
I love how the graph put the average amount spent by fans vs non-fans. Surely that could not have anything to do with the fact that people who "fan" a company are the same people that would be more likely to buy from said company anyway! No, it must be the social media attracting sales from the ether.
mirza103May 19, 2011
Social media is powerful!
promoproducts79752May 19, 2011
A lot of advertisers will go to them.
anddddyMay 19, 2011
http://www.youtube.com/watch?v=ySbIoziGKEs
bukitukiMay 19, 2011
Nice informative article. Now Google added social search feature in its search result page. To know more about this http://digg.com/story/r/google_adds_social_search_feature_into_google_search_result_bukituki
amberchelMay 19, 2011
theres one other cost that wasn't exactly mentioned...
The Emotional strain it puts on lovely stars like Britney Spears!!!!
GRR!
fantasticplanet264May 19, 2011
interesting surveys about Social Media with users using Facebook and Twitter VS Big Brand Names
djtonyzMay 18, 2011
I'm digging this infographic. Very well done.