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rentacoprantzApr 11, 2011
The lesson one can learn from Starbucks; if you manage to give your business and product an enough "cool" and "trendy" image that manages to attract people with no financial worries and even less knowledge of what´s really good quality, you can do very, very well.
Am I the only one that thinks that the different types of cofee at Starbucks taste pretty much the same?.
abstractj3Apr 11, 2011
Howard Schultz has always intrigued me. Starbucks persistently sells a product way that costs more than competitors and succeeds at it, that's mindblowing in itself. also took interest in fair trade products before it was cool to be green.