![How Color Affects Our Purchasing Habits [Graphic]](http://cdn3.diggstatic.com/story/how_color_affects_our_purchasing_habits_graphic/t.png)
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mydigg2011
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R.A.P.P. Quelle
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Tharun Jose
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Rahul DxNx
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Closed AccountDec 13, 2010
Hmm, nice - good graphic work
gaynmDec 13, 2010
cool
homesecurity361Dec 13, 2010
So interesting
bleachinwebsDec 13, 2010
Thanks, I have learned something new!
tishvaraDec 13, 2010
http://www.ooh-gitu.com/inspirasi/46-personal-sukses/436-webpreneur-menggusur-bisnis-waralaba
bluenoseboyDec 13, 2010
Next time make it a smaller size. Even the small version was too easy to read.
zoomboyDec 13, 2010
It took me about 10 minutes to download that massive JPEG. It must've been at least 150kb!
bluenoseboyDec 14, 2010
Is your internet connection two steel cans with a string between them?
I've noticed that text has been getting smaller in places elsewhere on the internet as well - especially for things that look graphically pretty or fancy. I suspect they are made with iPhones and iPads users mind, rather than people with high-res monitors maxed-out. I guess that's the future of computing, is it?
Fortunately, Firefox has zoom....
zoomboyDec 14, 2010
Sarcasm. It escapes you.
bluenoseboyDec 14, 2010
You subtle brand of humour goes over my head. Woe is me.
KRESHDec 13, 2010
Maybe blue and white make people feel at home and important.
i.e. Facebook, Digg
aoisenshiDec 14, 2010
And all my apps I have open.
KRESHDec 14, 2010
theyre nice colors i gotta say
blackplight4uDec 13, 2010
This article makes us sound like mindless robots!!!! SO SIMPLE MINDED!!! I am going to the MALL!!!!
eohanoDec 14, 2010
I know you think you're really smart, but there's a half-trillion dollar industry who laughs every time someone says "advertising has no effect on ME!"
Psychology works.
JohnAzhDec 13, 2010
Cool!
JohnAzhDec 13, 2010
Cool!
geminineilDec 13, 2010
As well as colour affecting our buying habits, I am also doing some resecrh on different colours of 'buy buttons' that are used on websites, as well as the text that is used. Interesting!
goombasfDec 13, 2010
Are you University funded? I would be interested in the results of this research - I am currently in a school marketing class.
geminineilDec 14, 2010
Hi.. I run a website and am doing research for my own business but would be happy to share findings.
rouletteDec 14, 2010
I'm in the Internet marketing industry and I'll tell you that an orange "add to cart" button is absolutely the best converting choice. And I have the independent split tests to prove it.
geminineilDec 14, 2010
what about "Boy Now" or "Book Now" or "Book Here"
theanimal123Dec 13, 2010
.
pushkillDec 13, 2010
I work in the industry and this is all right on the money, check it out next time you go into a foot locker or macy's
selecteddeeDec 13, 2010
Such a subtle way of encouraging people to do what you want. I say encouraging, but I wonder if it isn't more a touch of manipulating? Guess it only works if people are willing to be manipulated.
sniperhareDec 13, 2010
I wonder if those who are color blind make different purchases because of their impairment?
The few I've known just had to make sure their spouse dressed them, or they marked the clothes tags with symbols so they knew what color it was.
chrisawesomeDec 14, 2010
As someone who is color deficient (mostly in greens), I was wondering that myself. I do tend to base a lot of purchases on smell, but that's mostly for shampoo, deodorant, food, etc.
aewhitepantherDec 14, 2010
its so true.
aewhitepantherDec 14, 2010
its so true.
grandchildrenDec 14, 2010
this is awesome!
supersayanyodaDec 14, 2010
where have all the diggers gone?! all these comments seem like they where payed by the site to support them.
rajamahoDec 14, 2010
what,.. i just realized it now that colors has that effects. Great news :D
markgriggs1325Dec 14, 2010
Label of products can indeed attract consumers especially with proper promotion.
whiteshoulderDec 29, 2010
This is very interesting. Love the detailed visual of how retailers break things down to the consumers to reel them into purchasing more.
certaprohocomdFeb 23, 2012
True enough. Great details and the the infographic is nicely made with loads of interesting information that most of us didn't know.