blogs.forbes.com — Whether or not we do it right, every journalist wants you, the reader, to stay hooked past our opening sentence or lead. Ideally, we spend a lot of time crafting a compelling lead, packing it full of the most important, newsworthy details, so you'll keep reading.
Aug 23, 2010 View in Crawl 4
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It's quiet in here... can you hear the echo?