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Meet Keith: Best Buy Employee and Possible Singing Sensation. view!
www.youtube.com/bestbuy - One employee proves he has the chops and the passion to star in Best Buy's holiday campaign.
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- drummerdan, on 10/11/2007, -0/+0Artists like REM, Franz Ferdinand, Billy Corgan, The Black Eyed Peas and Nine Inch Nails have all released albums or tracks on MySpace before the official release in stores. Nearly 600,000 bands have profiles, with Coldplay right alongside Mark Metcalfe a unsigned genius from Widnes. For unsigned artists, MySpace's social-networking setup is ideal. Local bands have always developed a following through word of mouth. With MySpace, they have instant access to potential fans outside their geographic region. A San Francisco band can end up in the Friend Space of someone in Germany in a matter of minutes. Some of the MySpace Music features include: -A built-in music player -User ratings/reviews -Artists rankings (by page views) -Featured bands -Show listings by location -Music videos by MySpace artists And MySpace offers the most valuable asset an unsigned band can hope for: Exposure. No one is entirely sure why MySpace has become what other sites have dreamed about -- a place where musicians can get their music out there in a major way without the help of a label. Maybe it's the site's initial connections to the L.A. music scene; maybe it's a combination of unbelievable traffic numbers and custom music functions. But however it happened, it's changing the music industry in a real way. Bands like Hawthorne Heights, My Chemical Romance and Arctic Monkeys have developed huge followings and garnered record-label attention via the Internet and MySpace in particular. Through Web-based "guerilla marketing" techniques, the Arctic Monkeys released a single that landed at No. 1 on the UK Music Chart before the band's debut album even hit the shelves. My Chemical Romance has sold more than 1 million copies of its 2004 debut CD, and Hawthorne Heights has sold more than a half-million copies of its debut CD released the same year. All of these bands are now signed with record labels, but they'd built a tremendous fanbase on the Internet (and sold a lot of CDs) before they negotiated contracts, giving them significantly more leverage than an artist with a small local following who's discovered by an A&R rep at a gig. In at least one known case so far, a band's MySpace profile led directly to a record deal. A little-known California band called Hollywood Undead popped up on MySpace in June 2005. Within a week, it was No.4 on the MySpace music chart and had 65,000 loyal fans in its Friend Space. Six months later, Hollywood Undead signed with a brand new indie record label: MySpace Records. The MySpace record label is the result of a partnership between MySpace and Interscope Records. It operates as an indie label but relies on Interscope for retail and industry connections. MySpace president Tom Anderson is creative director and head of A&R for MySpace Records. The most amazing thing about the whole setup is how the label finds its artists: through the MySpace artist ranking system and user feedback.
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