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55 Comments
- BobOrleans, on 10/10/2007, -4/+2410. People will still worship you even if you play 1 second shows.
- ButterBuddha, on 10/10/2007, -0/+1511) The Big Three Killed My Baby
- Whiteknight117, on 10/10/2007, -1/+1413. You can't be a pimp and a prostitute too
- lroche, on 10/10/2007, -3/+14I saw them last week and was blown away. It was all about the music with none of that banter crap.
- chadtatro, on 10/10/2007, -4/+15thank you capt. obvious..
every successful band is run as a business. - rpong1981, on 10/10/2007, -0/+91 NOTE shows. Though a note can be a second
- sugarTits, on 10/10/2007, -5/+13no band is like the White Stripes!
Thank god.There is hope for music after all then! - mikelieman, on 10/10/2007, -0/+4They tour 90 days a year ( 2 straight weeks during march at the Beacon Theater in NYC ) and gross about 10 million dollars in ticket sales.
Yeah. That's a good plan. - mikelieman, on 10/10/2007, -3/+7The Grateful Dead or Allman Brothers are a better model for a business plan, I think.
- Buckiller, on 10/10/2007, -0/+4Assuming that you are already well established...
Would you go see Led Zeppelin play one note (with or without Bonham)? YES!!!!!!! - superfrodies, on 10/10/2007, -3/+6can't the white stripes just be a kick ass rock band? why do people have to relate everything back to business and the all mighty dollar?
- shagen454, on 10/10/2007, -0/+3I hate when I get to a bar and order a red stripe and accidently ask for a white stripe. So every once in a while my slip, since I'm so cool, is giving them free publicity. They have done a great job creating a great marketing agenda, but in the beginning and the fact that Jack is really into and good at the blues leads me to believe they didn't give a f*ck about money in the beginning.
- TheIinLive, on 10/10/2007, -1/+4wow, white stripe haters on digg. I love not having the same taste as mac geeks and nintendo nerds!
- ChromeWaves, on 10/10/2007, -0/+2I always thought Local H was a far superior band. (In the pantheon of two-piece acts)
- jimmiejo, on 10/10/2007, -0/+2Was shot in New York by Annie. Some more info on the shot:
http://arthistory.about.com/od/from_exhibitions/ig/Annie-Leibovitz-at-the-DIA/The-White-Stripes.htm - Dimbleby, on 10/10/2007, -1/+3I absolutely love the White stripes, but their ticket prices are disheartening to say the least, and insulting to say the most. The Seattle show: starting at $140???!? And how come no Portland show. Wah wah wah.
All i can say is, they've got good business sense. Another way to see it is that they sold out. But *****, they rock monumentally. And i hate them for it. - raoulduke87, on 10/10/2007, -0/+2I'm pretty sure Jack White would loose his mind if he saw this article. He'd go all Jason Stollsteimer the writer's ass.
By the way, the White Stripes tore Madison Square Garden apart last night. - raoulduke87, on 10/10/2007, -0/+2Yeah, you're right.I mean think about Kiss, those guys were ALL about the music in the 70s. Alice Cooper too. Oh and David Bowie. Man, ***** MTV for turning everything into spectacle!
- MatthewDuke, on 10/10/2007, -0/+2Don't you EVER talk about Neil Young like that again.
- dowegotproblems, on 10/10/2007, -1/+3This whole article is subliminal coding that is trying to get readers to purchase SquareWolf tee-shirts
- greenamp, on 10/10/2007, -0/+2http://www.younggogetter.com/wp-content/uploads/2007/07/leibovitz_thewhitestripes2.jpg
Taken in Nashville is looks like. - raoulduke87, on 10/10/2007, -0/+2Obviously you don't know anything about rock n'roll. It's a style of music that utilizes basic instrumentation to play songs in a 4/4 beat. It's based on black rhythm and blues in it's most basic form. I studied classical guitar for 10 years and spent hours each day practicing Bach's lute music rearranged for the classical guitar. I love complex composition. I also own every White Stripes recording (including the really rare stuff, have seen them in concert more times than I can count and think they're the best rock band around. Coheed and Cambria! Give me a ***** break, buddy. Why don't you go practice some guitar scales and learn how to play really fast, really precise, really soulless music like your heroes.
- CaptainSponge, on 10/10/2007, -4/+6My fav was
2) Keep it simple. Make the product the focal point
Nothing but a disco ball and a red staircase decorated the stage. It was all about the product (music) and it’s provider (the band). Theatrics usually divert attention from what’s really important, the product and how it connects with it’s users.
So many companies need to focus more on their core offering. "The Hedgehog Approach" - lighty14, on 10/10/2007, -6/+7First off, this article is awful. Second off, The White Stripes win.
QED - slugicide, on 10/10/2007, -0/+1I wonder what Jack and Meg would say to this, as they've always asserted that The White Stripes is an art project?
- LexisNexis, on 10/10/2007, -0/+1spam and a piss poor attempt at copying the million dollar homepage..
- Urzeitlich, on 10/10/2007, -1/+2Are you a terrorist?
- ajb2015, on 10/10/2007, -1/+2yeah, this article is pretty lame.
- inactive, on 10/10/2007, -1/+2REAL rock........bands from the 70's. At least they didn't play that preprogrammed electronic disco crap that today's so called
rock bands play. The "bands" today are more about flash, something I blame on MTV. MTV started the "visual" crap. Before
MTV et al, it was about the MUSIC. - computergod, on 10/10/2007, -2/+2Ugh, he want to the Toronto show. No wonder all he was thinking about was business and his next blog article. Never seen a worse crowd in my life, it was embarrassing.
Jack (to audience): Hows everybody doing tonight?
Audience: Clapping, with a melancholy cheer.
Jack: Hows everybody REALLY doing tonight?
Audience: *dead silence*
The stripes were great though. If I were them, it would have been a much shorter show. - kaplanfx, on 10/10/2007, -1/+1Obviously you don't know anything about music. The songs are all the same three chords played in typical 4/4 with a bunch of cheesy effect. Pick up a guitar and you'll be able to play ever song in their catalog flawlessly in a month, you'd probably be able to write them too. And the singers voice sucks, anyone who needs to sing through a tube amp with that much modulation simply doesn't have the pipes to sound good on his own. If you want to hear a modern band with some song construction and good vocals listen to Coheed and Cambria or Bayside.
- leahzero, on 10/10/2007, -1/+1Jazz is music. The White Stripes are pop culture. Next.
- enogtres, on 10/10/2007, -0/+0"Yes, you’ve heard “less is more” thousands of times throughout your life, but we still manage to get hung-up on complexities in business that only make our lives more difficult. Less features, less time, less cost, less hours, usually results in more."
I disagree.
- Less features - Why? With more features comes more variation.
- Less time/hours - If you're spending minimum time on your job maybe you should go find something else to do with your life.
- Less cost - I'd rather put everything I have into something than worrying about every penny, drop of sweat or tear behind it. The greater cost usually means a better result.
Another thing. The White Stripes suck. It's boring, unintelligent music with the most ridiculous and retarded concepts I've seen in a long time. I find them comparable to My Chemical Romance and that's not a compliment. - OneAndOnlySnob, on 10/10/2007, -1/+1Ah, the old "holier than thou"
- Urusai, on 10/10/2007, -2/+1They need to stop looking forward and remake Elephant over and over.
- stuma9000, on 10/10/2007, -3/+2It made me sad to see the great White Stripes demeaned by being just a business lecture example.
- underwise, on 10/10/2007, -2/+1i think this article could apply to just about any band
- Tallon29, on 10/10/2007, -3/+2It's how to get from Good to Great!
- CaptainSponge, on 10/10/2007, -1/+0yep! you got it. Great Book.
- sugarTits, on 10/10/2007, -5/+3Number 10 - Just like the businesses who created Furby's and Tamagotchi's. If you create a gimmick, even if its a stupid one, people will still pay money for it. Take the money, then move onto the next gimick.
- ratsg, on 10/10/2007, -4/+2screw the white stripes. give me the real "Stripes" with Nena Kerner!
- TheIinLive, on 10/10/2007, -8/+6White Stripes continue to make awesome, simple music. Jack White himself is an amazing guitarist and lyricist. No band is like the White Stripes
- inactive, on 10/10/2007, -7/+5***** your couch.
- Azimuth1, on 10/10/2007, -6/+4I was listening to Icky Thump just as I saw this.
Nice. - SonicRush, on 10/10/2007, -10/+8Just in case:
About a week ago, I managed to squeeze in a concert right after work. The White Stripes were nearing the end of their Canadian tour and made a stop in Toronto, before heading East to celebrate their 10th anniversary in Nova Scotia.
The venue for the event, The Molson Amphitheatre, wasn’t ideal for such a band, but Jack and Meg made the most of it to nearly a full house.
While trying to dodge the effects of beer marked up well over 200%, I made some mental notes on the concert and how The White Stripes performed as a business, as opposed to a band.
Here are some of the points/lessons I pulled from the concert, or at least what I could remember:
1) Less is more
Call them partners in business, music, or crime, Meg and Jack are a stunning example of a powerful pair. They didn’t have a flock of choreographed dancers, 12-piece brass band, or backup singers. This duo managed to rock the house all by their lonesome selves.
Yes, you’ve heard “less is more” thousands of times throughout your life, but we still manage to get hung-up on complexities in business that only make our lives more difficult. Less features, less time, less cost, less hours, usually results in more.
2) Keep it simple. Make the product the focal point
Nothing but a disco ball and a red staircase decorated the stage. It was all about the product (music) and it’s provider (the band). Theatrics usually divert attention from what’s really important, the product and how it connects with it’s users.
3) Involve and interact with your customers
Hearing thousands of fans (customers) clap simultaneously to Seven Nation Army was breathtaking. Maybe its a blog, maybe its a book, maybe its a golf tourney. Make it easy for your fans to communicate with you and start the conversation for them.
4) Surprise me
Each song began with a riff that left us hanging as to which song was coming. But when it began, we went nuts.
A shirt I bought from Squarewolf surprised me. On the back of the tag in the collar was a line where I could write my name so everyone knows who owns this shirt.
5) Personalize the experience
Even though almost every band does it, and as cheesy as it may seem, waving an Ontario flag at the end of the show was a simple way to connect with us. Going a step further than “Hello ~insert city name~”, is an easy way to show you care.
6) Develop a brand that is distinguished and easily recognizable
Show me red and white stripes and there’s only one band that comes to mind. Same with anything from The Economist or Nike.
If you sat your marketing or piece of communications on the other side of the room, can you immediately tell who’s it is? Every single detail of your brand and it’s style is open game. Own something.
7) Put a spin on commonality
There are millions of fans out there who deny liking blues, yet they love The White Stripes. Introduce your fans to something they may not know they like.
8) Create a meeting place for your community
A concert is a perfect example of getting your like-minded customers together in a room, to share an experience, and even pay to do so. YGG is a platform for young entrepreneurs to connect with one another. “If you build it, they will come.”
9) The hierarchy of success is the same in every business
Whether it be music, automotive, technology, or cupcakes, there are those that play in small clubs, those that play in concert halls, and those that play in arenas.
——-
I noticed I alternated between saying fans and customers throughout this list. Fans aren’t limited to sports or music, and customers to retail or business. They are much the same. The difference comes in that customers are who you market and sell to, and fans are customers that market and sell for you. - IckyChris, on 10/10/2007, -4/+1I can't wait til you get big enough to start writing crap so that we can call you genius.
Oh wait. That's right. You're not writing anything but crappy posts at Digg. - bloqmon, on 10/10/2007, -5/+2the beatles had a number of nonsensical tunes too, look how quickly they were forgotten. we dont all share the same tastes and what you may consider a work of genius others may compare it to something they deposited in a public restroom.
- briankeith, on 10/10/2007, -4/+1One is more akin to a religion and the other is.. wait. did you say the Allman brothers? haha.. You got to be kidding me! You were joking.. right? :)
- webcure, on 10/10/2007, -12/+9Good article. I love The White Stripes!
- Radionesiac, on 10/10/2007, -7/+4i take it you don't know too much about music. the new white stripes record is the most forward-looking they've ever put out.
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