What is Digg?140 Comments
- Cowgodx, on 04/08/2008, -7/+76i still haven't seen cloverfield
- azpat, on 04/08/2008, -1/+35Anyone else see the irony of writing a rant on viral marketing and then posting it to a social news site like digg in order to get a ton of hits to your ad laden and associate-link rich website.
- amawg9, on 04/08/2008, -3/+32I can sum this article up in one word, wrong. Paramount does not truly believe that in America’s heartland, some untapped resource of film fans is sitting around just needing to hear about Iron Man, but without the benefit of seeing a preview or a movie poster. They are marketing to the hardcore fan. You see when they get excited they can't stop talking about how excited they are. i.e. OMG did you see the Joker cake. The intent is to spread word of mouth. Most people trust their friends opinions over a commercials. Oh and the author lost all my respect by think that the Simpsons campaign was some how different.
- muslax27, on 04/08/2008, -1/+247-11 converting into a Kwik-e-Mart was amazing...
- Falldog, on 04/08/2008, -4/+27You're not the target audience, one which it's obviously working on.
- spikedtuba, on 04/08/2008, -3/+23You are totally right man... except you are totally wrong because you don't understand marketing at all. The purpose of marketing is not to make you go buy something or go see a movie, those are results of the marketing. The PURPOSE is to pass along a message to someone. In this case, the message is not to "buy stupid slurpy cups", its "Hey the Iron Man movie is coming out". I'm sorry to say (for you not for them) that by getting this slurpy cup on the front page of digg, you have helped them spread their message in a way they could have never even anticipated.
- ThePotatoe, on 04/08/2008, -2/+18You know what, half-witted writer from doubleviking, the whole "viral marketing" fad is a hell of a better cultural trainwreck than things like reality television and the newer iteration of Family Guy.
I dont think that the writer understands the whole concept of the "lowest common denominator" and how that plays into modern society. It's never going away. - rejectnation, on 04/08/2008, -2/+16To Iron Man: I Drink Your Slurpee!... from your helmet.
- HouseofEl, on 04/08/2008, -1/+14I get the point of the article, but the examples are poor. The Dark Knight campaign has been extremely successful. I also thought that it was an interesting idea that wasn't in your face. The Iron Man cups don't bother me either. Seriously, they've been doing custom slurpee cups for years. I also wouldn't classify it as viral. My advice to the author would be to get over yourself.
- betterth, on 04/08/2008, -3/+16Not a good point.
Here we are talking about Batman. Their advertising is having, 100%, it's desired effect.
To keep Batman in the forefront of thought until it's released. If they weren't doing anything but a few trailers, and then do some commercials a month before launch, we wouldn't be here talking about how awesome the Dark Knight is going to be. It keeps the sites like slashfilm talking about Batman constantly. - deadhead05, on 04/08/2008, -2/+12Yea, Heath Ledger killing himself for Batman publicity. Not falling for it.
- brandonb90, on 04/08/2008, -5/+15Are you kidding me?
Who the ***** WOULDN'T want to suck delicious, sugary, goopy ice from Tony Stark's head? - seanc6610, on 04/08/2008, -1/+11if you reallly think that there are diggers who haven't heard of lemonparty, you're off your bird man.
btw, i saw this awesome trailer on youtube this morning: http://youtube.com/watch?v=oHg5SJYRHA0 - cjmal, on 04/08/2008, -2/+11Man, this dude has a stick up his ass. All the cool promo stuff just makes the movie more fun.
- reclusiveraider, on 04/08/2008, -3/+11you missed out. hopefully its still at a dollar theater nearby, because it won't be the same as a rental.
- tomthepirate, on 04/08/2008, -1/+9This article is stupid. Expanding movies into interactive challenges and puzzles for fans serves to drive word of mouth and interest -> see: Profit.
Some of the Halo 2, Lost and even Heroes stuff was awesome, engaging and an interesting way to interact and gain knowledge about the worlds or even the development without watching that 1 hour episode a week or waiting for the release date.
The more pervasive things they do that break outside the confines of the stereotypical chosen format the better.
Enjoy it or don't engage with it. Your choice.
That being said, the pure marketing/branding/endorsing ***** is... well... *****. - inactive, on 04/08/2008, -6/+13Hey, some people actually LIKE viral ads, you know. Ever hear of ARGs? HUGE followings, even if the end product is undesirable.
I don't get why people think that something new and innovative is stupid and annoying. - amawg9, on 04/08/2008, -0/+7Oh and their clever marketing trick did have an effect on you because you remember them and are talking about them.
- Schrodinger2, on 04/08/2008, -0/+6the author is a hypocrite. it's alright to suck a simpsons slurpee but not an iron man one. somehow they're completely different.
- KarateMedia, on 04/08/2008, -1/+7I can think of a number of comic book geeks I know who would *love* to have an Iron Man helmet/cup. They also enjoy the Dark Knight campaign.
The Cloverfield campaign did nothing for me, except lead me to believe that the film was some sort of Blair Witch rehash. And I thought Blair Witch was a horribly overrated film (I actually enjoyed the Sci-Fi channel's faux doc that was released at the same time).
Basically, the author is saying that he hates marketing campaigns that he doesn't like, and he loves ones that he does like. And that somehow this is applicable to everyone else in the world. - tlm2021, on 04/08/2008, -1/+6Agreed. And it also creates HUGE fan buzz. These marketing campaigns aren't targeting people who don't know about the movie, they target the fans who are already interested. They build up excitement among this fanbase because then we tell our friends. Every single one of my friends know how excited I am about The Dark Knight, and they've known since the first Joker picture was released. And by now, they're all going to join in me in IMAX on opening night.
Viral marketing is a win-win. You get fans pumped up, and they're pumped up enough to go wave around fake campaign signs on busy city streets, getting to people who don't follow movies or traditional marketing in the least. No one gets hurt, so what is the point of bitching about it? - akiratheoni, on 04/08/2008, -1/+6He likes the Simpsons marketing because he's a true Simpsons fan. He doesn't like the Iron Man cup because he's not a true Iron Man fan. I hate the Simpsons marketing because I'm not a Simpsons fan. I like the Iron Man cup because I'm an Iron Man fan. What made this guy's opinion valid? He's a ***** dumbass. Buried.
- jemka, on 04/08/2008, -1/+5Dear Iron Man,
I drink your slurpee!
Sincerely,
Your helmet. - juniorb, on 04/08/2008, -1/+5spikedtuba, you are right, but it's also just to make money. Statistically, fans of Iron Man who also like Slurpee are more likely to throw down the extra 50 cents for the "limited edition" mug.
Unfortunately I have to digg down this article because the author doesn't really know why there is an Iron Man Slurpee cup or Krusty-O's on the shelf, or why viral marketing is popular. It's not to convince anyone to see the movie. It's about creating a complex of associated buzz. Now there's not just buzz about the film, there's buzz about the advertising itself. It really does increase awareness, and better yet, tends to have a "wow, cool!" effect on most uncynical people.
A co-worker came in yesterday to look up the Sarah Marshall website because she saw a cryptic white billboard with "Sarah Marshall ruined my life" in black chick-scratch. Did she see the trailer a week later? Sure. But when she saw the trailer, she already had the product it in the mind. Ding. Complex of interrelated manufactured buzz. It's hacking the mind. At least that's the way advertisers today look at it.
There's every reason to despise the way it manipulates people (I should know, I'm IN advertising), but at least hate it for the right reasons! - eeeo, on 04/08/2008, -0/+4I think this stupid article is viral marketing.
- inactive, on 04/08/2008, -0/+3The Harvey Dent has been fantastic. Their van came to my town, now there Vote Harvey Dent stickers all over the city. People constantly ask me about my Take Back Gotham City pin. It is working well and it is entertaining for the fans. What's so wrong with that?
- thailand1972, on 04/08/2008, -2/+5Some spoilers are necessary so we don't get to waste 90 mins of our time.
- carpespasm, on 04/08/2008, -1/+4Didn't this guy totally blow his point at the end by saying the Simpson's 7-11 was OK? That was a blatant ad tie-in and wasn't nearly as creative as the dark knight stuff. The batman sites and online ARGs aren't really begging anyone to do anything since you have to seek them out. a big ass "Quik-E-Mart" sitting on a street corner is a lot more obvious.
- Dwebtron, on 04/08/2008, -2/+5digg seems to have decided you're wrong.
- carpespasm, on 04/08/2008, -0/+3indeed. I had no idea that there was a ironman slurpy cup. I don't want one, but i didn't know it was out there.
- inactive, on 04/08/2008, -1/+3Amen. The Simpsons campaign was just the same as the rest, if not worse for being such an obvious sell-out.
- IpecacNeat, on 04/08/2008, -1/+3What you don't understand is that not everyone is as smart as you people. The first rule in marketing is "market as though everyone is very dumb." You have to market to the lowest common denominator. Much of that marketing stuff creates simple word of mouth, no matter how stupid it is.
This guy is able to spot marketing ploys, and recognize it as advertising and then say it has no effect. Then this guy writes a blog about it. More FREE advertising. Advertisers are smarter than you think, no matter how much you don't like them. - grimward, on 04/08/2008, -0/+2Thank you muletthegreat, for confirming that the movie was just like I imagined it would be: useless tripe. You have my gratitude and my digg :D
- drafhk, on 04/08/2008, -0/+2This is the frontier that existed before the advanced civilization that is now RickRoll.
- Laughto, on 04/08/2008, -1/+3I kind of agree, but I like the fact that creativity is playing a bigger role in marketing with these kinds of ventures.
- ChristopherUVA, on 04/08/2008, -1/+3haha this is funny. That article itself is viral marketing. Talking about the products even in this way is exactly what they want.
- Schrodinger2, on 04/08/2008, -1/+3Article summed up: "I dont like these marketing campaigns so they suck and nobody else must like them and these are the ones that I like so they are good marketing campaigns."
- fstopfitzgerald, on 04/08/2008, -3/+5I want one of those slurpee cups!
they are way cool! - ReelVideo, on 04/08/2008, -0/+2I kinda want one now, and I almost never drink slurpees.
- rhudgins32, on 04/08/2008, -1/+3These are actually pretty damn good ways to market films. Even if you're not swayed, other people out their will be. You are not the one person in the world that they care about, in fact, much like us all, they hope you die.
- inactive, on 04/08/2008, -1/+3Yeah, you're hilarious. Tell me how to be funny like you.
- grifta67, on 04/08/2008, -0/+2Who the ***** WOULDN'T want to suck delicious, sugary, goopy, 150 proof ice from Tony Stark's head?
fixed. - dwcasaz, on 04/08/2008, -1/+3The author clearly doesn't know how marketing works.
As a marketing student, I think these campaigns are sound and definitely support what they're trying to do (sell movie tickets). You see the Iron Man cup - you think Iron Man. You think "Iron Man movie," and even if you don't go see it, you're thinking about it. If you like the movie, you buy the cup. If someone sees you with the cup, you tell them about that and about the movie.
If you go onto those ancillary Batman sites, you're thinking about Batman. You're becoming involved in the story. You know more about the story than is explicitly stated in the movie. You're then likely to enjoy the movie more. It works. Sorry you can't see that. - SuicideMouse, on 04/08/2008, -0/+2Actually I had completely forgotten about the Ironman movie, his rant about how ineffective viral marketing is strangely reminds me of viral marketing...
- foofoobee, on 04/08/2008, -1/+3The sad part is that this dumbass is going to see these comments on Digg and think that we "just don't get it".
- danarama, on 04/08/2008, -1/+3...and yet we all clicked on the link and got a good dose of ads plastered all over the page. not to mention the fact that talking about a film's marketing, at least in this case, is basically marketing. No we won't fall for nothing.
- cathl, on 04/08/2008, -1/+2Does no one see the irony of the fact that he's talking about the film and thus promoting it, is part of the marketing strategy?
- hinmanj, on 04/08/2008, -3/+4Top item on thepiratebay and you haven't seen it? What is this world coming to...
- LadyJ27, on 04/08/2008, -0/+1As much as I love DVD and prefer to watch movies in the comfort of my home, I feel those who didn't catch Cloverfield in the theater really missed out on the experience--the best part was the sound!
Unless you have state-of-the-art or otherwise kickass surround sound.
Then you're fine. :) -
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