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Your "clever" marketing tricks have no effect on me
doubleviking.com — Your flashy publicity stunts do not convince me. Your “clever,” unusual viral marketing doesn’t interest me. No matter how oddball or innovative your marketing methods may be, they’re still just that – marketing. And we, as people, can see through that crap.
iamronburgundy- 839 diggs
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- earvolution, on 04/08/2008, -4/+2Good point on Batman, although a little of the Harvey Dent campaign stuff makes sense to do.
- betterth, on 04/08/2008, -3/+16Not a good point.
Here we are talking about Batman. Their advertising is having, 100%, it's desired effect.
To keep Batman in the forefront of thought until it's released. If they weren't doing anything but a few trailers, and then do some commercials a month before launch, we wouldn't be here talking about how awesome the Dark Knight is going to be. It keeps the sites like slashfilm talking about Batman constantly.- tlm2021, on 04/08/2008, -1/+6Agreed. And it also creates HUGE fan buzz. These marketing campaigns aren't targeting people who don't know about the movie, they target the fans who are already interested. They build up excitement among this fanbase because then we tell our friends. Every single one of my friends know how excited I am about The Dark Knight, and they've known since the first Joker picture was released. And by now, they're all going to join in me in IMAX on opening night.
Viral marketing is a win-win. You get fans pumped up, and they're pumped up enough to go wave around fake campaign signs on busy city streets, getting to people who don't follow movies or traditional marketing in the least. No one gets hurt, so what is the point of bitching about it?- daRoach, on 04/08/2008, -1/+1Right, if viral marketing makes it more interesting for someone already interested, and piques the interest of someone who doesn't know about it, wouldn't everyone be getting what they want? I don't understand what this blogger is saying; "clever" marketing for Iron Man is ***** but "clever" marketing for the simpsons movie is genius? I guess only products I like are acceptable to be marketed towards me. That's like watching commercials on tv and saying "These new skittles commercials are genius! I love skittles" and then "Why do they keep making these ridiculous starburst commercials? Do they think I'm stupid? I hate starburst".
- tlm2021, on 04/08/2008, -1/+6Agreed. And it also creates HUGE fan buzz. These marketing campaigns aren't targeting people who don't know about the movie, they target the fans who are already interested. They build up excitement among this fanbase because then we tell our friends. Every single one of my friends know how excited I am about The Dark Knight, and they've known since the first Joker picture was released. And by now, they're all going to join in me in IMAX on opening night.
- Schrodinger2, on 04/08/2008, -1/+3Article summed up: "I dont like these marketing campaigns so they suck and nobody else must like them and these are the ones that I like so they are good marketing campaigns."
- betterth, on 04/08/2008, -3/+16Not a good point.
- rejectnation, on 04/08/2008, -2/+16To Iron Man: I Drink Your Slurpee!... from your helmet.
- jemka, on 04/08/2008, -1/+5Dear Iron Man,
I drink your slurpee!
Sincerely,
Your helmet.- walkea1, on 04/08/2008, -1/+1I kind of feel like the first one is using the Iron Man brand excitement to sell Slurpees, in which case their marketing trick did work on you, because you bought the cup. Good job DoubleViking.
- fuzzynyanko, on 04/08/2008, -0/+1Actually, that slurpee helmet looks cool. It doesn't make me care about the movie, but I wish there was a 7-11 near here right now.
- jemka, on 04/08/2008, -1/+5Dear Iron Man,
- Cowgodx, on 04/08/2008, -7/+76i still haven't seen cloverfield
- centran, on 04/08/2008, -10/+3Might be better to see it on DVD. I liked it. I think it was a good movie... However, that shaky camera was a little nauseating even for someone who doesn't get motion sickness and going into the theater forewarned.
- Ajajadude, on 04/08/2008, -3/+2That's why I wouldn't go see it. I watched a trailer I downloaded through the PS3 online store and by the end of it I thought I was going to be sick. Even if the entire movie wasn't all non-stop shaky, I think I wouldn't have been able to handle it (this also coming from someone who doesn't get motion sick easily)
- scarz99, on 04/08/2008, -17/+3Havent seen it and probably wont see it because it was an over hyped piece of crap, just like the Wii.
- Dwebtron, on 04/08/2008, -2/+5digg seems to have decided you're wrong.
- scarz99, on 04/08/2008, -4/+3Digg is wrong. Digg was always wrong. Just like the Wii.
- Dwebtron, on 04/08/2008, -2/+5digg seems to have decided you're wrong.
- carpespasm, on 04/08/2008, -5/+2It was an okay monster movie. The advertising was more interesting though.
- Elranzer, on 04/08/2008, -0/+1Cloverfield was 90% marketing and 10% actual movie. Which makes sense why the marketing was more interesting... the producer is in charge of marketing (Abrahms), the director is in charge of the movie. The actual movie was rather below-average, and would have been nothing without the marketing.
- MuletTheGreat, on 04/08/2008, -17/+11its shallow and unsatisfying. Synopsis:
first 30min: Dawsons creek, the oc and Neighbours all rolled into one.
next: OMG MONSTER! Run!
Next: Its a dark subway filled with little monsters. RUN!
Next: Start quest to find girlfreind, ignoring militaries adivice. Because we are special
Next: Save girlfreind from crooked building. OMG MONSTER RUUUN!!!
Finale: OMG! Monster eats camera man! OMG!! NUKE KILLS EVERYONE!!!- troye, on 04/08/2008, -3/+2SPOILER ALERT!!! Awe I'm too late to warn you all. Oh well, I already saw it.
- thailand1972, on 04/08/2008, -2/+5Some spoilers are necessary so we don't get to waste 90 mins of our time.
- MuletTheGreat, on 04/08/2008, -1/+1AHAHAHA SUCK IT DUMB SHTI DIGGERS!!! I SPOIL YOUR MOOOOOVIE!!!
And i will do it again. With every bury, i grow stronger. - grimward, on 04/08/2008, -0/+2Thank you muletthegreat, for confirming that the movie was just like I imagined it would be: useless tripe. You have my gratitude and my digg :D
- fxu1989, on 04/08/2008, -6/+4Good.
Don't. - hinmanj, on 04/08/2008, -3/+4Top item on thepiratebay and you haven't seen it? What is this world coming to...
- reclusiveraider, on 04/08/2008, -3/+11you missed out. hopefully its still at a dollar theater nearby, because it won't be the same as a rental.
- lava, on 04/08/2008, -4/+3Dude, you should see it, it's so good.
Here's a link to the torrents, pretty good quality: http://www.mininova.org/search/cloverfield/seeds
- centran, on 04/08/2008, -10/+3Might be better to see it on DVD. I liked it. I think it was a good movie... However, that shaky camera was a little nauseating even for someone who doesn't get motion sickness and going into the theater forewarned.
- hollywoodphony, on 04/08/2008, -7/+6Yeah, these marketing campaigns really insult my intelligence. In fact, it almost makes my brain hurt. Like when I drink my Slurpee too fast.
- IpecacNeat, on 04/08/2008, -1/+3What you don't understand is that not everyone is as smart as you people. The first rule in marketing is "market as though everyone is very dumb." You have to market to the lowest common denominator. Much of that marketing stuff creates simple word of mouth, no matter how stupid it is.
This guy is able to spot marketing ploys, and recognize it as advertising and then say it has no effect. Then this guy writes a blog about it. More FREE advertising. Advertisers are smarter than you think, no matter how much you don't like them.- ISIfunded911, on 04/08/2008, -0/+1Exactly! And since most people behave like sheep and are afraid of loneliness, instead of feeling alone by reading a great book by Guy Debord/Nietzsche/XXX and feeling lonely because TV does not talk about it (and as a consequence nobody around them talks about it), they prefer to go see a movie people around them talk about...and they talk about it because marketing works well with sheep, especially when sheep watch TV.
- Pssdoff, on 04/08/2008, -0/+1I'm not sure about that. Even if I saw that Iron Man cup three times every hour, and even if every person I know mentioned that Iron Man cup, it still wouldn't make me want to buy an Iron Man slurpee, let alone buy a ticket to go see the movie.
- IpecacNeat, on 04/08/2008, -1/+3What you don't understand is that not everyone is as smart as you people. The first rule in marketing is "market as though everyone is very dumb." You have to market to the lowest common denominator. Much of that marketing stuff creates simple word of mouth, no matter how stupid it is.
- badwithcomputer, on 04/08/2008, -14/+3i thought i had enough of the whole dark knight viral campaign, but i think the latest site they launched (lemonparty.org) has some pretty cool stuff on it. don't click if you're at work because it has some pretty graphic/scary joker related stuff.
- seanc6610, on 04/08/2008, -1/+11if you reallly think that there are diggers who haven't heard of lemonparty, you're off your bird man.
btw, i saw this awesome trailer on youtube this morning: http://youtube.com/watch?v=oHg5SJYRHA0- badwithcomputer, on 04/08/2008, -3/+3we're sorry, this meme is no longer available.
- D14BL0, on 04/08/2008, -1/+3Yeah, you're hilarious. Tell me how to be funny like you.
- MuletTheGreat, on 04/08/2008, -0/+1You suck.
- drafhk, on 04/08/2008, -0/+2This is the frontier that existed before the advanced civilization that is now RickRoll.
- seanc6610, on 04/08/2008, -1/+11if you reallly think that there are diggers who haven't heard of lemonparty, you're off your bird man.
- koonchu, on 04/08/2008, -10/+1Excellent, EXCELLENT article. Where's Rushkoff when you need him?
- Falldog, on 04/08/2008, -4/+27You're not the target audience, one which it's obviously working on.
- brandonb90, on 04/08/2008, -5/+15Are you kidding me?
Who the ***** WOULDN'T want to suck delicious, sugary, goopy ice from Tony Stark's head?- Schrodinger2, on 04/08/2008, -0/+6the author is a hypocrite. it's alright to suck a simpsons slurpee but not an iron man one. somehow they're completely different.
- grifta67, on 04/08/2008, -0/+2Who the ***** WOULDN'T want to suck delicious, sugary, goopy, 150 proof ice from Tony Stark's head?
fixed.
- D14BL0, on 04/08/2008, -6/+13Hey, some people actually LIKE viral ads, you know. Ever hear of ARGs? HUGE followings, even if the end product is undesirable.
I don't get why people think that something new and innovative is stupid and annoying.- skinturtle, on 04/08/2008, -4/+4Because it is
- ihatediggcom, on 04/08/2008, -2/+0yup.
those are some people.
- terryhuang, on 04/08/2008, -5/+4Idiot.
I can go around saying that to anything I personally don't like (but someone else likes)
What matters is that someone likes it.
It's fun.
It's a time waster to look into viral stuff. - muslax27, on 04/08/2008, -1/+247-11 converting into a Kwik-e-Mart was amazing...
- grimward, on 04/08/2008, -0/+1Damnation, I would have so loved to visit one of those..
- ThePotatoe, on 04/08/2008, -2/+18You know what, half-witted writer from doubleviking, the whole "viral marketing" fad is a hell of a better cultural trainwreck than things like reality television and the newer iteration of Family Guy.
I dont think that the writer understands the whole concept of the "lowest common denominator" and how that plays into modern society. It's never going away.- IpecacNeat, on 04/08/2008, -1/+2Bingo, plus this guy is an idiot. He is saying these marketing ploys don't work, but he creates a blog, which gets onto Digg.com, about the advertisements which he doesn't think work on him, only to create more FREE advertising.
- WildBil, on 04/08/2008, -3/+2http://video.google.com/videoplay?docid=4946762273 ...
Darren Brown Shows Marketing People how to do it right. - amawg9, on 04/08/2008, -3/+32I can sum this article up in one word, wrong. Paramount does not truly believe that in America’s heartland, some untapped resource of film fans is sitting around just needing to hear about Iron Man, but without the benefit of seeing a preview or a movie poster. They are marketing to the hardcore fan. You see when they get excited they can't stop talking about how excited they are. i.e. OMG did you see the Joker cake. The intent is to spread word of mouth. Most people trust their friends opinions over a commercials. Oh and the author lost all my respect by think that the Simpsons campaign was some how different.
- amawg9, on 04/08/2008, -0/+7Oh and their clever marketing trick did have an effect on you because you remember them and are talking about them.
- D14BL0, on 04/08/2008, -1/+3Amen. The Simpsons campaign was just the same as the rest, if not worse for being such an obvious sell-out.
- antiorblkflag9, on 04/08/2008, -0/+3The Harvey Dent has been fantastic. Their van came to my town, now there Vote Harvey Dent stickers all over the city. People constantly ask me about my Take Back Gotham City pin. It is working well and it is entertaining for the fans. What's so wrong with that?
- skinturtle, on 04/08/2008, -4/+0Listen movie industry shill..get lost. We have no interest in you and your corporate buddies putting out templated crap after piece of crap!!! >:(
- antiorblkflag9, on 04/08/2008, -0/+1No one cares what people with unibrows have to say
- HouseofEl, on 04/08/2008, -1/+14I get the point of the article, but the examples are poor. The Dark Knight campaign has been extremely successful. I also thought that it was an interesting idea that wasn't in your face. The Iron Man cups don't bother me either. Seriously, they've been doing custom slurpee cups for years. I also wouldn't classify it as viral. My advice to the author would be to get over yourself.
- spikedtuba, on 04/08/2008, -3/+23You are totally right man... except you are totally wrong because you don't understand marketing at all. The purpose of marketing is not to make you go buy something or go see a movie, those are results of the marketing. The PURPOSE is to pass along a message to someone. In this case, the message is not to "buy stupid slurpy cups", its "Hey the Iron Man movie is coming out". I'm sorry to say (for you not for them) that by getting this slurpy cup on the front page of digg, you have helped them spread their message in a way they could have never even anticipated.
- carpespasm, on 04/08/2008, -0/+3indeed. I had no idea that there was a ironman slurpy cup. I don't want one, but i didn't know it was out there.
- ReelVideo, on 04/08/2008, -0/+2I kinda want one now, and I almost never drink slurpees.
- SuicideMouse, on 04/08/2008, -0/+2Actually I had completely forgotten about the Ironman movie, his rant about how ineffective viral marketing is strangely reminds me of viral marketing...
- carpespasm, on 04/08/2008, -0/+3indeed. I had no idea that there was a ironman slurpy cup. I don't want one, but i didn't know it was out there.
- Laughto, on 04/08/2008, -1/+3I kind of agree, but I like the fact that creativity is playing a bigger role in marketing with these kinds of ventures.
- deadhead05, on 04/08/2008, -2/+12Yea, Heath Ledger killing himself for Batman publicity. Not falling for it.
- grimward, on 04/08/2008, -0/+1It would be *the* most excellent hoax in recorded history and would make heath into a pariah for the rest of his life, interesting idea though... and a part of me hopes that would be true too.
- azpat, on 04/08/2008, -1/+35Anyone else see the irony of writing a rant on viral marketing and then posting it to a social news site like digg in order to get a ton of hits to your ad laden and associate-link rich website.
- Kinsbane, on 04/08/2008, -0/+1Well played.
- tomthepirate, on 04/08/2008, -1/+9This article is stupid. Expanding movies into interactive challenges and puzzles for fans serves to drive word of mouth and interest -> see: Profit.
Some of the Halo 2, Lost and even Heroes stuff was awesome, engaging and an interesting way to interact and gain knowledge about the worlds or even the development without watching that 1 hour episode a week or waiting for the release date.
The more pervasive things they do that break outside the confines of the stereotypical chosen format the better.
Enjoy it or don't engage with it. Your choice.
That being said, the pure marketing/branding/endorsing ***** is... well... *****.- LlamaBFG, on 04/08/2008, -0/+0I'll agree with you on the first point, increasing levels of engagement is hugely important to creating markets and relationships with consumers. Marketing communications are developed to follow the AIDA model of interaction: attention, interest, decision, action.
Get my attention, make me interested in the product, get you to make the decision to purchase the product/see the movie/etc, have you make the transaction. The amount of energy spent on researching and 'proving' that these things work, is beyond what I can comprehend. You may think it's *****, but it works.
There, I said it.
They do it because it works.
Marketing and advertising work. They sell products. No one advertisement does it, but all of those things put together (yes, even the slightly ridiculous swag being presented as an iron man head). Some works better than others, but it works. - m00n1, on 04/08/2008, -2/+1As someone who works in marketing, I love this stuff. People, and it seems especially on Digg, are just SO clueless about marketing I smile every time. Oh, and one area of speciality of mine? Marketing measurement - being able to tell you how much revenue your marketing activities generated. And for those of you who say "it doesn't work on me"... I've never seen a segment it doesn't work on (with the right execution of course). I worked in developer marketing for a while, marketing was very profitable.
Also, don't confuse marketing and advertising. They aren't the same.
- LlamaBFG, on 04/08/2008, -0/+0I'll agree with you on the first point, increasing levels of engagement is hugely important to creating markets and relationships with consumers. Marketing communications are developed to follow the AIDA model of interaction: attention, interest, decision, action.
- fstopfitzgerald, on 04/08/2008, -3/+5I want one of those slurpee cups!
they are way cool!- MuletTheGreat, on 04/08/2008, -3/+1I want a halo 3 slurpee mug. Master cheifs helmet is way cooler.
- cjmal, on 04/08/2008, -2/+11Man, this dude has a stick up his ass. All the cool promo stuff just makes the movie more fun.
- skinturtle, on 04/08/2008, -3/+0and makes industry shills like you more money right?
I'm sure a lot of people can't wait for this movie to come out in.....
torrent form :)
- skinturtle, on 04/08/2008, -3/+0and makes industry shills like you more money right?
- KarateMedia, on 04/08/2008, -1/+7I can think of a number of comic book geeks I know who would *love* to have an Iron Man helmet/cup. They also enjoy the Dark Knight campaign.
The Cloverfield campaign did nothing for me, except lead me to believe that the film was some sort of Blair Witch rehash. And I thought Blair Witch was a horribly overrated film (I actually enjoyed the Sci-Fi channel's faux doc that was released at the same time).
Basically, the author is saying that he hates marketing campaigns that he doesn't like, and he loves ones that he does like. And that somehow this is applicable to everyone else in the world.- Kinsbane, on 04/08/2008, -0/+1If you haven't seen Cloverfield, please do when the DVD comes out. It really is superb.
- LadyJ27, on 04/08/2008, -0/+1As much as I love DVD and prefer to watch movies in the comfort of my home, I feel those who didn't catch Cloverfield in the theater really missed out on the experience--the best part was the sound!
Unless you have state-of-the-art or otherwise kickass surround sound.
Then you're fine. :)
- LadyJ27, on 04/08/2008, -0/+1As much as I love DVD and prefer to watch movies in the comfort of my home, I feel those who didn't catch Cloverfield in the theater really missed out on the experience--the best part was the sound!
- Kinsbane, on 04/08/2008, -0/+1If you haven't seen Cloverfield, please do when the DVD comes out. It really is superb.
- defektiv, on 04/08/2008, -4/+2they don't shove that crap down our throats because they think we want it. typically they shove it down our throats because several companies are paying them money to do it.
- danarama, on 04/08/2008, -1/+3...and yet we all clicked on the link and got a good dose of ads plastered all over the page. not to mention the fact that talking about a film's marketing, at least in this case, is basically marketing. No we won't fall for nothing.
- gta3mobster, on 04/08/2008, -1/+2What's with so much ***** hitting the front page? An article on advertising? I go to the internet to avoid commercials.
- mediaspree, on 04/08/2008, -0/+1by typing in a domain name you have been subjected to a commercial...
- razorsedge555, on 04/08/2008, -4/+52 Girls 1 Iron Man Slurpee Cup.
Word. - akiratheoni, on 04/08/2008, -1/+6He likes the Simpsons marketing because he's a true Simpsons fan. He doesn't like the Iron Man cup because he's not a true Iron Man fan. I hate the Simpsons marketing because I'm not a Simpsons fan. I like the Iron Man cup because I'm an Iron Man fan. What made this guy's opinion valid? He's a ***** dumbass. Buried.
- juniorb, on 04/08/2008, -1/+5spikedtuba, you are right, but it's also just to make money. Statistically, fans of Iron Man who also like Slurpee are more likely to throw down the extra 50 cents for the "limited edition" mug.
Unfortunately I have to digg down this article because the author doesn't really know why there is an Iron Man Slurpee cup or Krusty-O's on the shelf, or why viral marketing is popular. It's not to convince anyone to see the movie. It's about creating a complex of associated buzz. Now there's not just buzz about the film, there's buzz about the advertising itself. It really does increase awareness, and better yet, tends to have a "wow, cool!" effect on most uncynical people.
A co-worker came in yesterday to look up the Sarah Marshall website because she saw a cryptic white billboard with "Sarah Marshall ruined my life" in black chick-scratch. Did she see the trailer a week later? Sure. But when she saw the trailer, she already had the product it in the mind. Ding. Complex of interrelated manufactured buzz. It's hacking the mind. At least that's the way advertisers today look at it.
There's every reason to despise the way it manipulates people (I should know, I'm IN advertising), but at least hate it for the right reasons! - TiCL, on 04/08/2008, -0/+4Stuck up blogger typing ***** from mom's basement. Buried like his chance to get laid in the next six months.
- dthomp17, on 04/08/2008, -1/+1wow excuse the advertising business from actually being unique and creative and fun for a change. it was a nice rant but its purely personal opinion with no evidence to back it up and he even contradicts himself. you can perform a rant on viral marketing then say you liked the simpsons marketing. its just a little contradictory.
- MuletTheGreat, on 04/08/2008, -4/+1I am a deadly ninja.
- jackspade, on 04/08/2008, -2/+2this article sucks. another up the ass jerk trying to make a poignant commentary on society. these types are easily found because they usually mention that some sect of society that doesn't meet up to amazing intellect should be killed, shot, eliminated, or in this case "sterilized immediately"
- pnmoore, on 04/08/2008, -1/+2If so many idiots didn't go freaking nuts over the stupid stuff mentioned then they wouldn't do it. As a matter of fact, doesn't the fact that so many people do go freaking nuts over this stuff mean it works? The point it not to educate people on the movie, as this article points out would be stupid. The point is to work the hardcore fans into such a frenzy they will go see it 7 or 8 times.
As stupid as it may be, if it wasn't yielding dividends for the studios they wouldn't be doing it. - headzoo, on 04/08/2008, -1/+2Who the hell drinks Slurpies anyway? Oh, that's right... Kids do. Kids would f'n love a cup like on that, and they'll beg their parents to buy them one until mom and dad finally give in.
The movie studio gets to have it's product seen everywhere, and 7-11 sells more Slurpies. Everyone wins.
On a related note: God damn that is a stupidly wasteful plastic cup. Five of those things alone could fill up a landfill. - carpespasm, on 04/08/2008, -1/+4Didn't this guy totally blow his point at the end by saying the Simpson's 7-11 was OK? That was a blatant ad tie-in and wasn't nearly as creative as the dark knight stuff. The batman sites and online ARGs aren't really begging anyone to do anything since you have to seek them out. a big ass "Quik-E-Mart" sitting on a street corner is a lot more obvious.
- eeeo, on 04/08/2008, -0/+4I think this stupid article is viral marketing.
- rhudgins32, on 04/08/2008, -1/+3These are actually pretty damn good ways to market films. Even if you're not swayed, other people out their will be. You are not the one person in the world that they care about, in fact, much like us all, they hope you die.
- Nerys, on 04/08/2008, -1/+2Well my biggest issue right now is so what? Whats wrong with marketing? does it cost you anything? and you headzoo you forget many people will KEEP those cups IE no land fills :-)
- cathl, on 04/08/2008, -1/+2Does no one see the irony of the fact that he's talking about the film and thus promoting it, is part of the marketing strategy?
- skinturtle, on 04/08/2008, -3/+0This kind of marketing goes on because there's some salivating old geezer up in his office somewhere calling the shots and has ran out of ideas.
Movies are all the same...same plot...same story..just different actors each time because they don't want to stray away from what they know will sell. So thats why they put out these stupid and I mean MORONIC mug heads...LOL... geez.
"Yeah!! We'll sell people mugs...man what a great idea!!..They'll come out in droves then!!"
This world is getting lamer and lamer and LAMER!- MikeFallopian, on 04/08/2008, -0/+0Except, the old geezer is actually exploiting human cognitive biases in a way that is proven - through tons of research and data - to be surprisingly effective. He gets the last laugh.
- dwcasaz, on 04/08/2008, -1/+3The author clearly doesn't know how marketing works.
As a marketing student, I think these campaigns are sound and definitely support what they're trying to do (sell movie tickets). You see the Iron Man cup - you think Iron Man. You think "Iron Man movie," and even if you don't go see it, you're thinking about it. If you like the movie, you buy the cup. If someone sees you with the cup, you tell them about that and about the movie.
If you go onto those ancillary Batman sites, you're thinking about Batman. You're becoming involved in the story. You know more about the story than is explicitly stated in the movie. You're then likely to enjoy the movie more. It works. Sorry you can't see that.- veter, on 04/08/2008, -0/+1Exactly what I was going to say. Marketing is about awareness, not about cool factor. If you can add cool and awareness into one thing, then you've simply got a really good marketing plan, but "cool" alone is not the point.
The most ironic part of this article is that it has been proven that people who believe advertising doesn't work on them are actually MORE susceptible to being swayed by an ad. If you believe you are invincible, then you have your guard down.
- veter, on 04/08/2008, -0/+1Exactly what I was going to say. Marketing is about awareness, not about cool factor. If you can add cool and awareness into one thing, then you've simply got a really good marketing plan, but "cool" alone is not the point.
- bingobongony, on 04/08/2008, -2/+2Well, maybe what they should sdo is just SPAM other websites (like Digg) by paying submitters to submit their crap, and then having staff members create multiple Digg accounts to digg it to the front page...
you know...like Doubleviking does. - Jeepy, on 04/08/2008, -1/+2Ironic that this anti-marketing rant is hosted on Double Viking. Buried to prove the point of the article.
- dennistennis, on 04/08/2008, -1/+1Exactly. Please rehost on thecontaminated.com, themishmash.com, lifehacker.com and 62 other made-for-digg ad farms.
- HanSolo69, on 04/08/2008, -2/+1If only DV was anywhere near as creative as any of this marketing. Someone at DV must be on their period. There's more inane bitching in this article than even a Divine Caroline article.
- diggydougie, on 04/08/2008, -1/+1... But if I have to endure commercials I would at least like to be entertained by them. I'll never buy a tampon (guy) but if they make commercials with cute girls or comedy that is preferable to the crap we see now. No one's ever "fooled" by ads, so at least make them enjoyable.
- Syphon8, on 04/08/2008, -1/+1I'd like to add Halo 2 to the viral marketing campaigns that were awesome.
- foofoobee, on 04/08/2008, -1/+3The sad part is that this dumbass is going to see these comments on Digg and think that we "just don't get it".
- Dosvj, on 04/08/2008, -0/+0The whole Sarah Marshall campaign ruined the movie for me...it was a funny movie, but just thinking that the studio was so lazy that they couldn't think of something original to promote the film, made me think of how mediocre our society is.
I remember seeing those billboards all over the city and thinking "Sarah Marshall...I'll google it when i get home" but i never did! you know why? because it wasn't effective enough and because I'm sick of companies using viral marketing techniques to sell me something that probably isn't good enough to deserve a decent marketing campaign, but most people enjoy that because it's "innovative and cool!11"...viral marketing is to advertising what reality TV is to real TV. - Fiestardi, on 04/08/2008, -1/+1http://www.youtube.com/watch?v=gDW_Hj2K0wo
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