332 Comments
- coltrane68, on 04/22/2008, -21/+137Bad move, Netflix.
- WhoPharted, on 04/22/2008, -36/+116We should have kept HD DVD, people are monopolizing the Blu-Ray players.
- toddmc, on 07/08/2008, -7/+82Back to pirating?
- TheFinaleofSeem, on 04/22/2008, -28/+90Or maybe it's because Blu-Ray discs cost a lot more for Netflix to purchase. Nah, that couldn't be it because the online geek community always needs someone/something new to hate!
- Ajajadude, on 04/22/2008, -19/+65Why? BR movies at stores cost more to purchase, why wouldn't it cost more to rent?
- HMTKSteve, on 04/22/2008, -12/+58Three submissions about this (minutes apart) and they are all now buried?
http://digg.com/business_finance/NetFlix_increases ...
http://digg.com/movies/Netflix_to_charge_more_for_ ...
http://digg.com/movies/Netflix_to_Jack_Up_Prices_F ... - DaviDTC, on 04/22/2008, -1/+42Does it surprise you which one made it to the front page?
- mattiP, on 04/22/2008, -8/+48I love the image posted with this story :)
Seriously though, we're used to paying more for hi-definition because a few years ago, it DID cost a lot more to produce and distribute. Now that hi-definition content is cheaper and easier to make, the price should be going DOWN, not up. A big F U to netflix on this one :( - ieatpizza, on 04/22/2008, -3/+38ROFLMAO OMG 300 BEST MOVIE EVER CAUSE MY MOM LET ME WATCH IT AND SHE DIDNT KNOW IT HAS BLOOD SHE THOUGHT IT WAS ABOUT MATH I KNOW HOW TO POST HYPERLINKS
- inactive, on 04/22/2008, -5/+38The choice is clear: Pirate Bay
- Petrarch1603, on 04/22/2008, -7/+39if you don't like it take your business elsewhere, simple as that.
- Donoram, on 04/22/2008, -18/+44Netflix' next big business plan; dicking customers just as bad as Blockbuster did!
- SkippyDoorknob, on 04/22/2008, -2/+25BR movies at retails need to drop pronto if they want to start making significant inroads against DVD.
- AnimalTaglits, on 04/22/2008, -9/+32I love how everyone is hopping on the "Netflix is evil" train but don't consider that maybe, just maybe, Netflix is losing money somewhere and needs to make up for it somehow...
- fearlessfx, on 04/22/2008, -0/+23Back to?
- ogisdan, on 04/22/2008, -9/+31Its not like Bluray costs THAT much more to produce.
- p0tent1al, on 04/22/2008, -3/+25Because it's deceptive. Charge a cheap price for Blu-Ray, wait until tons of people sign up for your service just for the fact that you now carry Blu-Ray, and then all of a sudden up the price? Blu-Ray has been the price it has, since it came out. So basically so sum it up, they pulled the ol' switcheroo on their customers.
- cheezeme, on 04/22/2008, -13/+35It's really not a big deal. I'm sure after Obama wins the election -- he'll just institute some kind of socialized blu-ray rental plan
- laserob, on 04/22/2008, -6/+26I see .mkv files in my future...
- emt1451, on 04/22/2008, -8/+26Dammit...I really liked Netflix...they seemed like a relatively non-evil company that I didn't have much of a problem giving my money to. This changes things...
- ieatpizza, on 04/22/2008, -4/+20You need a Betamax to HD DVD converter.
- loggia, on 04/22/2008, -6/+20...Eh. I don't think this is such a big deal. The truth is, unlike most Digg readers, the public has given a profound shrug to buying Blu-ray players when regular DVDs still look pretty good - and even better on HD screens.
The studios are charging more for the Blu-ray discs, so why blame Netflix? - p0tent1al, on 04/22/2008, -3/+17Question: Why did they choose to up the prices now? Blu-Ray has costed more than DVD's since they came out! It's called deception. They add Blu-Ray, same price as everything. Wait until people sign up, just for the mere fact that Netflix now carries Blu-Ray at regular subscription price. Then jack up the prices.
- inactive, on 04/22/2008, -3/+16What a lame complaint. Everything costs more for HD. The Dish and Cable HD channels have a premium price, the HD content on Xbox is more than SD, etc. etc.
The price of something isn't based solely on how much it costs someone to give it to you - it is based on what you are willing to pay for it (same for oil, btw). In the case of BR, there is an unlimited supply so it's pretty much a straight up demand curve function of probability. - TheFinaleofSeem, on 04/22/2008, -1/+13So Netflix should eat the cost? Should they have to fix their prices at the same level regardless of any new technology that may cost more? Blu-Ray will keep building up, but it may be a little while before prices fall to a more reasonable level. Netflix is going to keep buying Blu-Ray movies as they come out. They can't just keep eating that cost. I sure hope you never run a business.
- hooges, on 04/22/2008, -7/+19This is a horrible move. Netflix has a relatively clean rep and I really do love them, but this is just a bad move. Don't screw this up Netflix....
- rhbama13, on 04/22/2008, -9/+21Go to Blockbuster Online no extra charge for blu-ray and you can trade them in for in store rentals.
- CrimsonBlur, on 04/22/2008, -9/+21To those saying they can't eat the increased cost of buying Blu-ray discs: "*****!"
Netflix makes a killing off DVD rentals because they buy them in bulk for dirt-cheap and most people don't rent anywhere close to the amount of movies their 3-disc subscription is "meant" to pay for. Netflix knows this, so that itself pays for any discrepancy in Blu-ray costs.
Further, I highly doubt the purchase cost to retailers (and Netflix/Blockbuster) is significantly higher that it would hurt their profit margins. Many Blu-ray movies are already starting to sell at the $19.95 price point upon their initial release, which is exactly what DVD's sell for now.
The sole reason Netflix is increasing the price is because they can, evidenced by the quote, "people are used to paying more for HD." They're raising the price simply because they see an opportunity to make even more money while they still can, not because they are losing money from the cost of Blu-ray discs. - amawg9, on 04/22/2008, -6/+16Blockbuster here I come?
- Kronos6948, on 04/22/2008, -1/+11...and I was like "Nuh Uh!" And they were all like "Uh Huh!!" So I said "Bite me!" and they were all like "Whoooaa!"
- inactive, on 04/22/2008, -4/+14I'm starting to think Digg is part of the Gawker MAchine
- nixfu, on 04/22/2008, -4/+14This is total *****.... VHS rentals were $1.50 back when movies were like $80-100 each to purchase.
They MADE their money back on the rentals over time many times over. - feliks2, on 04/22/2008, -4/+14I see them in my past.
- inactive, on 04/22/2008, -1/+11As a DVD renter from Netflix, I dont feel the need to subsidize the extra cost of BR disks for those that want them.
- monkeyrun, on 04/22/2008, -0/+9I think I'll be happy with DVD for a while.
- marx2k, on 04/23/2008, -0/+9heh... been on any torrent sites lately?
- inactive, on 04/22/2008, -1/+10Wow. If someone had recently made a movie that didn't suck ass, I'd really be upset about renting it.
- dupswapdrop, on 04/22/2008, -4/+12can I pay more also
- TheFinaleofSeem, on 04/22/2008, -4/+12Hmmm, lemme see: Everywhere you look, Blu-Ray is more expensive than DVD. Do you honestly think that Netflix can get them for the same price as a standard DVD? I'm sure they get volume discounts, but you're high if you think the prices on both are anywhere near the same. Use your brain for two seconds.
- DubBucket, on 04/22/2008, -3/+11Hey, if this means that every Blu-Ray won't be "Very, very, eternally, long wait" I'll pay.
- CrimsonBlur, on 04/22/2008, -0/+8What I described above is how subscription services like Netflix work. They rely on most customers not utilizing the full potential of the service to make up for the people that do, the low margins of offering a bulk service helps keep profit margins even higher. That's not some magical insight or anything.
- cresswga, on 04/22/2008, -1/+9I was actually looking forward to the Blu Ray rentals when I got a PS3 but regular DVDs look good enough on my TV so I don't think I will bother thanks.
- bluesatin, on 04/22/2008, -2/+10If I remember correctly, blu-ray discs did have a lot harder coating than standard DVDs...
But that may well have been just been marketing scam, besides, I'm pretty sure it's generally the content that looses value quicker on something as cheap as a DVD rental. - deadbaby, on 04/22/2008, -4/+12Stop with that silly logic stuff comrade. People today don't think it's fair for a company to make any money. In fact, making money is evil. (unless you're Google or Apple then it's OK)
- iZealot, on 04/23/2008, -0/+7Nope submitted by MrBabyMan, featured on Diggnation multiple times, and surely has his own Digg posse. Just a focal point in this hivemind, nothing new .
- arunforce, on 04/22/2008, -10/+17How does Netflix raising prices justify monopolization? They could of easily done the same even if HD-DVD was still there. Considering that there are plenty of movie rental places, they won't get far.
- rpebble, on 04/23/2008, -0/+7It's still more expensive.....
- DivisibleByZero, on 04/23/2008, -0/+6Which Blockbuster plan are you on? My old plan with them let me have unlimited in-store exchanges, plus the 1-a-month coupon. But several months ago they took away the monthly coupon, capped the exchanges at 3 a month, AND jacked up the prices. Now I'm a netflix customer.
If you're still getting the level of service I used to, you must be paying out the ass. - AON99, on 04/22/2008, -9/+15Bad move?
Ok, Blue Ray disks cost more. It makes sense that they would cost more to rent unless you have some real good reason they shouldn't.
Do Blue-Ray disks have a much longer play life than DVDs for some reason? Do they resist scratches much better so they don't need to be replaced as often? Are they more immune than DVDs to being lost in the mail, or accidently damaged than DVDs? Is there any other thing you can think of that spreads out their larger cost more? If not, then you have no good reason to take the position you have.
When you go rent a car, a big expensive luxury car is going to cost more to rent than an economy subcompact. It costs more and degrades in value over roughly the same length of time. To recoup their larger investment for it, they have to charge more for each rental.
You guys sound bitter because you bought a Blue-Ray player, but didn't compute the higher cost of their disks into your thoughts of total cost of ownership. - SkippyDoorknob, on 04/22/2008, -2/+8Of course they can eat the costs. It may cut into their profits, but it could result in more subscriptions that would make up the difference.
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