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AMC theaters are running FAKE IMAX's and charging $5 extra

azizisbored.tumblr.com — Basically IMAX is whoring out their brand name and trying to trick people. These new “IMAX” theatres are really just nice digital screens with good sound, but they ARE NOT IMAX, in that they don’t have the huge 72 ft gigantic screen which people would expect. However, they still charge $5 more for tickets as they would for the regular IMAX.

Who dugg this? Made popular May 12, 2009

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  • BossKey, on 05/12/2009, -2/+436"This AMC IMAX presentation was brought to you by Monster Cable"
  • deepdish, on 05/12/2009, -7/+373Most people don't know what IMAX is suppose to be like. Hell, a lot of people are just stupid. There I said it. But then again, I can be too at times.
  • dygel, on 05/12/2009, -11/+353Hate to tell you, AMC isn't the bandit here. Starting in June 2008, IMAX has been rolling out their IMAX-branded digital theatres, initially with AMC cinemas. So, yeah, it may not be a traditional IMAX theatre, but that's because IMAX decided to start marketing smaller digital theatres as IMAX, not because AMC is lying to you.
  • Loornadune, on 05/12/2009, -4/+278This happened when I saw Watchmen at my local AMC theater. I was pretty upset, but I didn't try and get a refund. My ticket wasn't 5 dollars more though, it was only 1 or 2. It's a shame that they can get away with stuff like this.
  • gnarkill726, on 05/12/2009, -22/+246You're an idiot. Jordan's IMAX in Natick isn't 70 feet tall. Know why? IT GOES UNDERGROUND, YOU *****.

    The screen can be 70 feet tall inside a building that has stadium seating that descends below ground level.




  • megaton, on 05/12/2009, -76/+287You know what I have to say about this? Shame on YOU for being a rube.

    Protip: If the building isn't 7+ stories tall, IT DOESN'T CONTAIN THE GIANT IMAX SCREEN.
  • merreborn, on 05/12/2009, -34/+211If you want a refund, don't wait until the movie is over to try to get it.

    "You know what Twitter is? I have 25,000 followers"

    Douchebag. Thanks for the heads up on this scam, though.
  • judicar, on 05/12/2009, -4/+144If you aren't puking in the first five minutes it's not an IMAX screen.
  • sting2kx, on 05/12/2009, -2/+132uh oh...Aziz pulled out the Twitter card
  • NeoCortex, on 05/12/2009, -2/+129I hope you mean 60", otherwise, that is a big ***** LCD screen.
  • hopscotchmaster, on 05/12/2009, -2/+119A thousand nations of the Twitter empire descend upon you. Our tweets will blot out the sun!
  • Zanuff, on 05/12/2009, -4/+120You wouldn't call him a douchebag irl. He'd twitter and have 25,000 people come online and bury your comments.
  • howdareyou, on 05/12/2009, -6/+112Where's Natick and who the hell is Jordan?
  • ptsuk, on 05/12/2009, -4/+92Also something to watch out for are all the new movies in "3-D" where they automatically charge you 1 to 2 dollars extra for the glasses. Then when exiting ask you to disposes of them in the recycle bins. Which they just take and repackage and sell back to you at the next 3-D movie.

    I kept my glasses from Monster House and when i tried to use them they let me but still charged me the 1 to 2 dollars premium.

    WTF! If your just going to charge more than make that ticket price 1 to 2 dollars more flat out don't ***** nickel and dime me bitches.........

    ***** the movie industry, I've got a 60' LCD with surround sound and a blu-ray player+netflix. My home experience is WAY better than the ***** movie theater.
  • anexanhume, on 05/12/2009, -1/+85Aziz... LIGHT!
  • Rain12913, on 05/12/2009, -0/+75I may be incorrect about this, but the purpose of having larger film is that it can be projected onto a larger screen without degrading picture quality.
  • KSUdesigner, on 05/12/2009, -0/+70Clearly this was your English teacher.
  • Laminarcissus, on 05/12/2009, -3/+67I would give anything to have one of my comments dugg down 25,000 times.
  • yerdaddy, on 05/12/2009, -1/+61Half the IMAX theaters are so far out of alignment it looks like ***** anyway.
  • imacmike, on 05/12/2009, -0/+51This is the IMAX MPX program, designed to allow existing theatres to retrofit one of their existing screens into an IMAX theatre.

    I ran one of the first MPX projectors they installed out in San Diego at the Mira Mesa 18. Originally, these ran standard IMAX 15 perf 70mm film, and while the screen was smaller, the full resolution of the IMAX format image was present as well as the complete uncompressed digital soundtrack.

    Lately, the original MPX systems have been getting removed to make way for the new IMAX digital format. IMAX claims that these machines have 4k, however they are cheating. By using two 2k digital projectors overlapping with a slightly different image on each, they create phantom pixels between the two image grids. This is not additional resolution, at best, it's advanced line doubling. So while the image looks slightly better than in a standard 2k DLP house, it does not hold a candle to the majesty of 15 perf 70mm, IMAX's original film format.

    A better image is available with Sony's digital cinema projector, which offers true 4k resolution, however just like SDDS, Sony's failed sound format, there aren't a large number of films available for it, and AMC is the only chain rapidly deploying them.

    Ironically, AMC theatres with 4k projection charge only general admission for those auditoriums.
  • bigteebo, on 05/12/2009, -1/+48What next? Fake THX certified speakers cables from Monster?
  • xutopia, on 05/12/2009, -12/+58Isn't IMAX about the size of the film and not the size of the screen?
  • dygel, on 05/12/2009, -3/+43AMC isn't lying because IMAX hasn't sued them into oblivion for using their trademark without permission.

    AMC is offering the IMAX experience as authorized and approved by IMAX. The problem you folks has is that IMAX has decided that the "IMAX experience" now means something other than what it originally meant.
  • nmezib, on 05/12/2009, -1/+4160 ft! wow, that's like Beijing opening olympics big screen!

    just kidding I know what you meant. And I'm jealous.
  • bigbadgoat, on 05/12/2009, -0/+39Then we will blog in the shade!
  • cryonix, on 05/12/2009, -0/+37Monster cable then goes on to sue this comment.
  • jdames1980, on 05/12/2009, -3/+40Dugg for admitting that sometimes you are stupid. We all are sometimes.
  • Rain12913, on 05/12/2009, -10/+46Your post doesn't prove that AMC isn't the bandit, but that both AMC and IMAX are misrepresenting their services. IMAX may have come up with the idea, but AMC is putting it into place and profiting from it.
  • TypeEE, on 05/12/2009, -2/+37Most people still plug their HDTV w/ RCA cables, so what do they care?
  • Chompy, on 05/12/2009, -3/+36Yeah they got us with this here in Vegas, but I didn't really mind because that extra $5 filtered out the teenagers and idiots who yap/take calls/text during the movie. Nobody brought a ***** baby, either. Everyone paying $15 wanted to actually see the movie, all the normal riffraff went with the "cheap" showings. It was the first full theater I've been in for at least a decade where some jackass didn't do something ridiculously inconsiderate.
  • UMDirector, on 05/12/2009, -0/+32It is a furniture store in Natick, MA that also has an IMAX screen. Part of a chain. Two of the stores have theatres. Naturally to get to the theater you have to walk by all the furniture. Comfy memory foam theatre seats.
  • megaton, on 05/12/2009, -24/+56Protip #2: If you watch IMAX in a furniture store, you're also a rube.
  • Itspeople, on 05/12/2009, -1/+33I've been to a "fake" IMAX, and while it's better than a regular screen, it pales in comparison to the "real" IMAX screens, like the one at the Palisades Mall. It's not really worth the price premium.
  • dlite922, on 05/13/2009, -0/+30The More You Know!
    ....--------======✩
  • mannymix03, on 05/12/2009, -1/+31The glasses are disposable and the theaters don't keep them we send them back to be recycled, regardless of if you bring your own glasses we have to charge for the fee because #1 the film company sets the price of 3D and #2 the film company sets that price to offset the price of sending and manufacturing 3D glasses.

    As for the article it says "boycott regal" but his beef is with a specific AMC theater, I don't get his reasoning behind it
  • borez, on 05/12/2009, -3/+32I'm not being funny, but you can usually tell a genuine IMAX theatre by the unusually larger building it is housed in.
  • Rain12913, on 05/12/2009, -1/+29Pretty ridiculous, that's definitely bad marketing.

    However, this guy should have walked out before the movie started if he planned on getting his money back.
  • Spire3660, on 05/12/2009, -2/+30Dark Knight being the exception.
  • nhdw, on 05/12/2009, -0/+28Or dimensionally transcendental.
  • SquishyMon, on 05/12/2009, -0/+27In part, yes, but movies like Star Trek are still shot on 35mm film and up-converted to 70mm imax, so the bigger screen is really the only thing that makes it worthwhile.
  • rebelcommander, on 05/12/2009, -4/+30And that's where you're wrong. The IMAX Corp. developed a film standard called "IMAX" using 70mm film (which requires the huge screens to properly display. So, while these new theaters are branded by the IMAX Corp, they do NOT use the IMAX standard.
  • inactive, on 05/12/2009, -0/+25Ironically...it became about ***** when you mentioned it wasn't about *****. You've failed.
  • OandA, on 05/12/2009, -1/+25There is only 1 IMAX theater in NEW YORK CITY and thats the LINCOLN SQUARE. Do not be fooled by the AMC imax theater in times square.
  • pstroll, on 05/12/2009, -3/+27I hate when corporations pull that *****. Sony and Zeiss do the same... milk a once respected brand name till the consumer catches on then dump it.
  • urbanarson, on 05/12/2009, -7/+31Have you ever been to the Burbank AMC? Because it's much higher than 7 stories, and back in 700 BC *****-sapiens perfected a technique known as...digging a hole and building ***** underground.

    Rube.
  • ilikeeggs8877, on 05/12/2009, -6/+29okay, these *are* IMAX films, just not on huge screens. They use a much higher quality film/projector to give a sharper image, its most definitely noticeably sharper especially in scenes with a lot of action. IMAX doesn't specify a definite screen size, its based on image resolution. There was definitely a distinguishable difference between watching the action scenes on Dark Knight on the AMC IMAX screens as compared to the normal screens.
  • blackheartx, on 05/12/2009, -0/+23Unless its underground.
  • sLydE, on 05/12/2009, -1/+24Frank's 2000 Inch TV
  • blackheartx, on 05/12/2009, -0/+22I felt tricked at first also, but now I know better. Dugg to put the word out about the misconception with these new "IMAX" theaters. Why not just brand them as HD Digital Experience or something.
  • Mahoney07, on 05/12/2009, -1/+22Why is he being dugged down? Many TKD scenes were shot in IMAX.
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