mikeparsons

Mike Parsons

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The Queen Of The Internet Presents More Disruption

mikeparsons.net — If you thought we had finished with technology disruption over the recent decades – wrong! According to Mary Meeker, dubbed the Queen Of The Intern... View in Crawl 4

The Queen Of The Internet Presents More Disruption
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Google Goes Up, Google Goes Down

mikeparsons.net — As Google goes beyond search, the company will naturally have some ups and downs. Over the last few weeks there’s been a number of important develo... View in Crawl 4

Google Goes Up, Google Goes Down
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Ridley Scott’s Tricks Of The Trade

mikeparsons.net — A gritty look at how Scott goes about making a film and is refreshingly no-nonsense. If you’re a budding film maker or just a curious creative mind... View in Crawl 4

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Tablets Steal All PC Growth

mikeparsons.net — The tablet has come out of nowhere to grow to approximately 15% of the personal computer shipments in a few short years. And this has dramatic impl... View in Crawl 4

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One Advertising Award That Does Count

mikeparsons.net — There remain a few awards shows that really matter. Cannes for creativity, DA&D for design and the Effies. From a business point of view, the E... View in Crawl 4

One Advertising Award That Does Count
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In A World Of Anxiety, Brands Have Opportunity

mikeparsons.net — Consumers of the world are growing more anxious about the world they live in. As they are losing trust in traditional instituions, brands have a un... View in Crawl 4

In A World Of Anxiety, Brands Have Opportunity
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Learn The Secret Formula For Storytelling

mikeparsons.net — Ken Burns: On Story by Redglass Pictures, a short documentary, gives us a peek into the thinking of one of the greatest living storytellers. And th... View in Crawl 4

Learn The Secret Formula For Storytelling
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Why Buffett Is Not Crazy About Newspapers

mikeparsons.net — On the surface the newspaper industry appears so contrary to his investment requirements of a simple business model, long term growth prospects and... View in Crawl 4

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The hidden CMO desk of the future

mikeparsons.net — Tour the worldwide headquarters of IPG Mediabrands, the media holding company responsible for $34 billion in global revenue. View in Crawl 4

The hidden CMO desk of the future
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The Facebook Contradiction

mikeparsons.net — Facebook will be forced to make advertising more intrusive as their new shareholders demand a return on today’s IPO. Consumers may not be so happy ... View in Crawl 4

The Facebook Contradiction
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Facebook Raises The Stakes

mikeparsons.net — No one can begrudge Facebook founders, investors and insiders having their payday. But there are real questions and doubts about the companies busi... View in Crawl 4

Facebook Raises The Stakes
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Facebook has a problem

mikeparsons.net — Yes Facebook is growing. Yes they are profitable. Yes they are the market leader in social. But…they have a big problem – an underperforming busine... View in Crawl 4

Facebook has a problem
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Yahoo Is Not Dead

mikeparsons.net — With the departure of Scott Thompson after a brief stay in the CEO in hot seat, many may speculate that Yahoo is dead. But the data suggests otherw... View in Crawl 4

Yahoo Is Not Dead
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The stay-at-home millionaire

hopscout.com — We're Hiring! The search is on for five new hopscout editors! At hopscout we believe combining your family, career and passions can really hap... View in Crawl 4

The stay-at-home millionaire
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Casual content happiness with the iPad

mikeparsons.net — I’m amazed at how the iPad has just created a role for itself as the “casual content” device in life. I am, somehow, finding a neatly segmented usa... View in Crawl 4

Casual content happiness with the iPad
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About

Mike leads the Tribal DDB London team as Managing Director and is a member of the DDB UK Executive Board. Visit www.mikeparsons.net — London
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