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187 Comments
- VeniceCA, on 11/17/2008, -1/+88Wearing my baby makes my back and neck sore, so I gave it 2 motrin and left it in the car. Thanks Motrin, my pain is gone!
- thejamabides, on 11/17/2008, -11/+70Lighten up baby wearers.
- kxxb, on 11/17/2008, -10/+65What's so offensive about it? I don't get it...
- asgardshill, on 11/17/2008, -7/+52I don't get it. Anheuser-Busch has insulted and pissed off THEIR target audience for 60 years by laughably calling Budweiser "beer", but they still sell a ton of it.
- evanfrey, on 11/17/2008, -8/+48I wear my kid in one of those slings. It does hurt your back after a while. Whats the problem with this ad? Now that Bush is no longer a protest topic, we need to find something else to picket? People are weird..........
- theberlindoctor, on 11/17/2008, -16/+54When there are real problems in the world, its absurd people get up in arms over something as pointless and stupid as this.
- StinkyHobo, on 11/17/2008, -2/+22Source?
- deadapostle, on 11/17/2008, -0/+19I prefer to call it "baby-wielding" instead of "baby-wearing." It helps promote the concept of weaponized babies.
- jaybol, on 11/17/2008, -1/+19Motrin's response - http://crunchydomesticgoddess.com/2008/11/16/motri ...
- Natitude, on 11/17/2008, -6/+23I have to admit, I'm not sure what is so offensive about this ad? I mean, I can see how you could take it the wrong way I guess, but I think Motrin was just trying to say that mom's have to put aside their own feelings, their own pain, for that of their child. They have to put them first, and I think Motrin was just trying to show that baby wearing can be painful for the mother, but she does it anyways because it's what's best for her child. And Motrin will be there for them with their pain medication. That's at least how I took the ad.
- Moisgreat, on 11/17/2008, -8/+22Put down the Venti soy vanilla decaf latte while wearing your baby maybe that will help your sore neck and back.
- erasedgod, on 11/17/2008, -11/+25If you are offended by this ad, you should stop breeding. We can probably do without your "contribution" to the gene pool. Beyond that, if you're one of these bitches involved in the whine campaign, you should go right ahead and kill yourself for the sake of your child(ren). They'll be better for it.
Thanks,
Intelligent people - quidpro, on 11/17/2008, -2/+16I just don't get it. The "outrage" that is.
- EthylAdded, on 11/17/2008, -3/+16It says what moms' secretly think but feel guilty about thinking. ssssh
- lornefs, on 11/17/2008, -5/+18Who cares.
- zip000, on 11/17/2008, -0/+13It's offensive because it says that carrying your baby in a harness - sling, baby bjorn, whatever - is a crazy fad. So if you're in pain from doing this ridiculous thing that you seem to be doing, take our drug.
Having carried my son in a baby bjorn when he was smaller, I can tell you that it was absolutely the most comfortable way for me to carry him. It is much more painful to carry the baby off to the side with one arm or to carry the baby in both arms across the middle.
Also, what's with all the "mom" stuff. Dads carry babies too. - MalarkeyPN, on 11/17/2008, -1/+11While I didn't learn why the ad is so offensive, I did learn that I hate crunchy domestic goddess.
- BradCoupih, on 11/17/2008, -2/+12There is a fine line between great advertising and advertising that blows up in your face. To do great advertising you have to take chances... too bad they didn't get a heads up to how people would react by testing in focus groups – they could have avoided a lot of grief.
- johnhummel, on 11/17/2008, -0/+10As a guy who's carried around three kids in various places, I've thought the carriers are great, and so did my wife.
Shopping, going through the airport, blah, blah, blah - a lot easier to carry the rugruts on my front in a harness then try to juggle them standing in line, or trying to negotiate a baby carriage anywhere. They're right on me, and they can face out (which they want to do anyway whenever I carried them in my arms) and look around.
So compared to other methods, the carrier was fine. Now that my kids are all big, I can make them walk themselves around. Speaking of which - gotta drop off the youngest to pre-school. - OriginalPinkDog, on 11/17/2008, -0/+10The commercial spends most of its time saying/implying that moms only use slings because it is trendy. But lots of moms really believe that it's good for bonding and the right thing to do for baby. So it belittles their beliefs. THAT's what is irritating about the commercial.
And it's idiotic to irritate your consumer base.
It's too cynical. Apparently a swath of their customer base is not cynical about motherhood, so this pissed them off. - captainbethany, on 11/17/2008, -1/+10I don't see how wearing your baby does this. No baby-carrying device puts a child in a painful position, and besides... babies sit around in the fetal position for 9 months and most turn out fine.
Natural limitations? Maybe you should try stretching sometime. - Jerec, on 11/17/2008, -2/+11I am the father of 3 young children and this ad upsets me because it is not entirely truthful, and paints a negative light onto a practice that is extremely beneficial. This was very irresponsible of Motrin.
Babywearing has been happening for thousands of years. Why? Because it does improve the bond between mother and child and it adds convenience for the mother to get things done in a hands-free manner. Modern babywearing is easily misconstrued as "fashionable" because commercialization wants to make things look more appealing to sell more products, but the underlying benefits are fundamentally still there.
Does babywearing hurt your back? It can if done incorrectly or for extended periods. However, there are countless positions and types of carriers that when done properly can allow for long-term babywearing with little to no discomfort at all.
All that Motrin needed to do to make this 100% better was remove the "supposedly" tone. - idreamwideyed, on 11/17/2008, -2/+11i'm a woman, and i dont understand whats so offensive. perhaps it's because i'm not a mother? I showed it to my mom, who also could not find what was offensive. she agreed: carrying a child in a sling for long periods of time does hurt the back and shoulders, and taking motrin or advil or any other pain reliever is common sense.
it's not like they had a child kicking and screaming at the checkout register, then showing the mother daydreaming about beating her child the moment they get into the car but instead, she reaches for her motrin which save the child a beating. - chakan2, on 11/17/2008, -5/+14I think the moms are proving the point of the commercial. As a new dad, Motrin is right, the baby carriers are a pain in the ass (along with the back). I'm not sure what's so offensive about this, other than they're targeting an already cranky and pissed off demographic.
- hierophantus, on 11/17/2008, -2/+10I had no idea "babywearing" was such a holy crusade.
- Natitude, on 11/17/2008, -3/+11If you listen to the add, 'these things' clearly refers to the baby slings. My god, you know what the problem here is? If you go around looking for something to be offensive, you'll find it. I think the people who are offended are reading WAY too much into this ad.
- Natitude, on 11/17/2008, -1/+9I've said it before and I'll say it again, "THESE THINGS" does not refer to the baby. Good lord, they're refering the the BABY SLINGS.
- MalarkeyPN, on 11/17/2008, -6/+14I don't see what's so offensive other than the fact that it's really annoying. Yes, that woman's voice elicits kind of a nails+chalkboard response, but where did they make fun of anyone? do they baby-sling moms just not like being a targeted demographic? I don't get it.
- MalarkeyPN, on 11/17/2008, -4/+12NASCAR
- alphaterminus, on 11/17/2008, -16/+24What is today, whiney bitch hurt feelings day on Digg? Did the Metafilter crybabies invade over the weekend?
- MalarkeyPN, on 11/17/2008, -2/+8Yeah, in this case the moms were very quick to conclude that they were being straight out attacked, which is absurd. Personally I think crunchy domestic goddess is trying to invent a controversy to bring in traffic. But that's just me.
- krellor, on 11/17/2008, -1/+7Holy chip on the shoulder batman.
SlowFood, just because your husband/cousin was a dick helping raise a kid doesn't mean all fathers are. Grow up. - Catchpen, on 11/17/2008, -1/+7Maybe this is why Dr. Evil was so...evil. Wearing Mini Me.
- Natitude, on 11/17/2008, -0/+6I won't argue that they could have implemented the ad in a much better way and I won't even defend the words they used. I'm not saying the ad was perfect, it certainly wasn't. I'm just saying, I don't see why it's so damn offensive it's been made into front page news. It was a god damned commercial, and anyone who's not out looking to be offended can clearly see the positive message they were trying to convey.
- firebhaal, on 11/17/2008, -0/+6I don't think you were carried close enough to the bod as a child
- Ganpachi, on 11/17/2008, -0/+6Who knew that intelligent people were such dicks?
- BDOUG, on 11/17/2008, -2/+8The advert is dumb, but the outrage is far dumber. Some people waste a lot of energy actively looking for things to be offended about.
- Natitude, on 11/17/2008, -1/+7Sorry, it's still not that offensive.
- 47f0, on 11/17/2008, -0/+5It's as rewarding as you make it. The first time my dad hugged me was when I was in my thirties. He wasn't a bad father, but he was just a traditional "Dad does work, Mom does kids". I think he cheated himself of a lot in some ways.
My kids got lots of hugs, and so do their kids - and yeah, its pretty rewarding, once you get past the sleep deprivation, being in poverty, and sporadic moments of sheer terror on the way to the emergency room (I had boys, who were continually trying to invent new and creative ways of injuring themselves and each other - sigh) - SammyJr, on 11/17/2008, -1/+6@AchaIemoipas, you've obviously never been around a baby in one of those wraps. They're happy as can be. When my daughter was younger, she'd sleep for two hours in the wrap and then get down and run around with her big brother. She's not in any pain from it and I've never seen her lower back "cave in."
- captainbethany, on 11/17/2008, -1/+6I think you've got the idea of anatomy all wrong. Even if these wraps were fastened improperly, it looks to me no worse than say, riding a horse or riding piggyback on the parent. Most of those baby wraps are slings, designed to be more naturally supportive (feeling more like actually being held), and are probably easier on the child's joints than holding the baby with one's bare hands.
- inactive, on 11/17/2008, -3/+8oh man. and the hens cackle.
- krellor, on 11/17/2008, -0/+5with a little help from mister penis. Does it bother you knowing you owe your existence to a man and a woman? Seriously slowfood, your kind of crazy.
- technomom, on 11/17/2008, -2/+7The commercial is typically stupid to me (mom of 2). Never mind the insulting part of it, it's just condescending in the usual way that commercials are. But the Motrin moms do need to lighten up. It's a flippin' commercial. There are bigger things in this world to worry about.
- revjustin2, on 11/17/2008, -2/+7It seems to me that the comments on this article seem to come from three camps of people:
1) Those who have children and can understand why the ad was a bad idea.(fine)
2) Those who don't have children and cannot understand.(fine)
3) Misogynists. (not cool). - eagee, on 11/17/2008, -3/+8That's just about the biggest load of ***** I've seen all day. Where's your source?
- MalarkeyPN, on 11/17/2008, -0/+4Technically, you could say that about any liquid.
- Zomgondo, on 11/17/2008, -0/+4Jesus... someone needs a valium.
- Thater, on 11/17/2008, -1/+5RTFA, they missed that memo...
- MrFurious2k, on 11/17/2008, -5/+9Wow... they should fire their advertising staff. It's almost as if they said, "Hey moronic moms, you get a backache for being trendy and wearing your kids like an accessory. Now take our drugs."
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