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73 Comments
- AnalogDaylight, on 10/12/2007, -0/+3You people are insane, AMD has a competing technology called Live!
- Niao, on 10/12/2007, -2/+5Funny...
Last time I asked the prop guys, Soylent green was condensed bread and green food coloring..
Noone really liked eating it, hence why you rarely saw anyone consume it on set.
People with brains will realize that Viiv isn't made for the people so much as the MIAA and RIAA and Apple's paranoia about OS installations.
Hence why you'll rarely see people with brains consume it.
Let's be honest here. Who wants to be tied down to what corporations want? - Vektuz, on 10/12/2007, -1/+3Damn. Another potential good technology
Time to get the word out to consumers
"Viiv contains the DRM virus" - BuddyDoQ, on 10/12/2007, -0/+2And so the line is drawn. As a producer, pusher, and fan of digital content, I know that DRM is NOT the way to go. I will not publish with DRM, or support DRM hardware directly. They can have their 'trusted computing' and I will buy my software/hardware elsewhere. DRM is not 'evil,' but it is 'insulting,' much like modern TV, and like TV, I'm not going to use it anymore.
- skellener, on 10/12/2007, -0/+2Stop limiting the people who actually pay for this stuff and go after the freakin' pirates for a change!
- diggtrash, on 10/12/2007, -0/+1I'm sorry that should read this is the obvious reason as to why Apple picked intel chips.
- geminitojanus, on 10/12/2007, -0/+1BTW people, AMD is in the same DRM compendium that Microsoft and Intel are in, and AMD has complete plans for a DRM module.
Hell, the fact remains that without DRM, you're just not going to get the content anymore. Intel's being more upfront about it, because they typically are with new technologies, and they're only embedding it in one product (Viiv), and not all of their products (x86-64's DRM extension would work on all of their dies equally).
I say boycott the media companies who want DRM in the first place, not the chip developers (read: all of them except for maybe Transmeta). Its rough going, but hey, at least you can turn it off in EFI. - DrDigg, on 10/12/2007, -0/+1I understand them wanting to put this in chips, but I don't understand why they think that it is a selling point for the consumer.
- Otto, on 10/12/2007, -0/+1Of course ViiV is DRM.
ViiV is nothing *BUT* DRM.
I defy any Intel executive to name one benefit of "ViiV Technology" that cannot be realized on current hardware, except for the built-into-the-hardware DRM. One single benefit. - bdwoolman, on 10/12/2007, -0/+1Until iTunes nobody tolerated DRM in any big way. Anyone remember that DVD standard that limited your play? Gold disk or something..I forget. Anyway, It sucked. No-one bought the players. But iTunes has DRM and people are snarfing it down. The price is right it seems. And the DRM is fair as far as it goes. Apple balanced the market against the music providers, who would not play unless their IP was protected. The nailed it and are raking in the moolah, which is okay.
Now the suits are whizzing themselves because they have proof of concept. Expect more. People will come to see DRM as the way things are. Like speed limits or blue laws. rnrniTunes is okay I guess, but the sample rate is pretty low on the MP3s. Red Book CDs for me, Exact Audio Copy, Lame and a Samsung Yepp 1 GB. Hey it has a display: what a concept. Anyway, I think in the future (near future) cool artists won't let their product get sewed up too tight.
I'm learning Linux. That way when all this stuff gets sewed up I will still be able to do what I want. Vista will be a DRM OS. DRM OS on a DRM platform. So will Apple OS. Might be hard to find a workaround. Time to Penguinize. Somebody will make clean chips. There will be a market. Maybe ATI, NVidia or Infinion. There is always China. - NickD, on 10/12/2007, -0/+0Maybe WeaKnees will put a hack bounty on it
- Otto, on 10/12/2007, -0/+0"Hell, the fact remains that without DRM, you're just not going to get the content anymore."
What total bunk. Without DRM, you wouldn't get the content *from the companies that make it* and you could continue pirating it all you like. Oh wait, we still can!
DRM will eventually die. This is just a simple fact. It will last a long time, but the facts are that DRM helps them protect their content not one bit, and only serves to make legitimate users trying to do legitimate things have more and more problems doing them. And so, eventually, all DRM systems get the bad rap in the public mind that the DRM systems actually deserve.
People will stop buying into DRM schemes only when they get bitten in the ass by those schemes. Already you have Napster people bitching that they can't use their iPod and iTunes people bitching that they can't use their non-iPod.
I welcome DRM. More and more DRM schemes only give people more and more reasons to go out and find ways to crack those DRM schemes. :) - beecheyj_14, on 10/12/2007, -0/+0Everything nowadays has DRM.
- zbeast, on 10/12/2007, -0/+0ViiV here to help. It will let you do what you with your media the way you want it.
I call BullSh*T. Yes I understand that the content company's want to be able to sell there
stuff in digital form over the Internet but if I have to keep track of keys and license files
forget that.
If I have to buy a new version of the same "content" to play it on a different device. forget it.
If I have to pay another fee to play "content" on a different device forget it.
My computer is not a vending machine.
My entertainment device is not a vending machine.
My phone is not a vending machine. - rastorize, on 10/12/2007, -0/+0"Yeah AMD for me."
Whatever...you don't think AMD's got their own DRM scheme up their sleeve? Do some research...AMD's not your DRM savior. - DrDigg, on 10/12/2007, -0/+0The movie was soylent green not soilent green
http://www.imdb.com/title/tt0070723/ - republicoftexas, on 10/12/2007, -0/+0"Whatever...you don't think AMD's got their own DRM scheme up their sleeve? Do some research...AMD's not your DRM savior."
Then don't buy anything! - kris2pe, on 10/12/2007, -0/+0Well I haven't heard of this news yet but yeah Digg! I though ViiV was going to do video encode/decode on videos? rnBut I know this is the start for intel to deploy DRMed processors & obviously AMD will follow suit! rn
- SniperGX1, on 10/12/2007, -0/+0AMD is part of the same DRM consortiums that Intel, M$ and the worst of the worst MPAA/RIAA are involved in. The only reason why they haven't gone towards DRM so far is it would murder their sales at a time when they are on the rapid increase. After intel and microsoft finish their rape AMD will finish it and it will be a dark dark day for the consumer.
- spankydigg, on 10/12/2007, -1/+1You know I read all about this "feature" and the only real thing I can find is that it will allow DRM control on the chip. Yikes, this is supposed to be a feature?
- republicoftexas, on 10/12/2007, -0/+0People still buy Intel? Amazing. AMD is cheaper and way faster.
- DrDigg, on 10/12/2007, -0/+0I think apple picked intel over AMD because despite everything good that AMD has there portable chips are still too energy demanding.
- diggtrash, on 10/12/2007, -0/+0I thought everyone knew this. At least centrino wasn't taking good or bad, this is just bad. This is the obvious answer as to why they picked intel chips.
- DrDigg, on 10/12/2007, -1/+1Yeah AMD for me.
"Cheaper, faster, and you won't get shafted" should be their new motto. - InvisionUK, on 10/12/2007, -0/+0"GOODBYE INTEL!
HELLO AMD!"
Newsflash: AMD also have plans for DRM too. They've been in the works for quite some time. I'm sick of reading all these comments bitching at Intel without knowing all the facts here. And no, I'm not an Intel fanboy. I've never been a fanboy of anything. Hence my various systems featuring nVidia and ATi hardware, Intel and AMD processors, and I own a Sony PS2, a Nintendo Gamecube and a Microsoft XBox.
DRM is bad, yes, but you see, if AMD didn't support DRM (which they are going to) then can't you imagine organizations such as the RIAA and MPAA ordering certain software developers to make their applications incompatible with AMD chips because they can "circumvent" the DRM technology? - Netweb, on 10/12/2007, -0/+0http://en.wikipedia.org/wiki/Viiv
http://en.wikipedia.org/wiki/Trusted_platform_module
http://en.wikipedia.org/wiki/LaGrande_Technology
'Viiva la DRM BABY'
There is very little on the Viiv article - The other two are interesting... - Abx0r, on 10/12/2007, -0/+0Anybody that thinks DRM is good needs to jump off a cliff. Sure, it COULD have benefits, but 99.99999% of it is ***** because the RIAA and MPAA won't stop until you can't do anything with the music/movies you buy. I say Boycott Intel.
- Sirocco, on 10/12/2007, -0/+0DRM is a waste of time. People will always find a way around it, and it will only serve to annoy the ***** outta legit customers who will eventually move on to something that doesn't involve the headaches associated with strong DRM.
- 71M80, on 10/12/2007, -0/+0http://www.engadget.com/2006/01/18/switched-on-enter-the-lay-tricks/
- kindrobot, on 10/12/2007, -0/+0Oh yeah. Let's boycott the media. Pfft.
How about the ones doing it instead. The ones who lost their balls. - inactive, on 10/12/2007, -0/+0Microsoft and Apple are already using DRM on their product's so, no surprise here, move to Linux or better yet, BSD
- orthodonticjake, on 10/12/2007, -0/+0This is really old news, but obviously people missed it the first few times around.
- Zerileous, on 10/12/2007, -0/+0Seriously, DRM is bad. DRM turns me off from programs like iTunes and napster and I instead use the methods that the DRM makers are trying to prevent. I am not saying that without DRM I would get all of my music downloads from pay sources, but I would at least consider it as a possibility and choose to spend some of my money there.
- lordsandwich, on 10/12/2007, -0/+0Not surprising in the least. The technologies needed to establish a digital entertainment industry (broadband speeds, high-quality codecs, fast processors, plentiful storage, etc.) have existed for years--they're just not DRM'ed.
The only thing products like Viiv, Vista or Blu-Ray can do that existing solutions can't is trample on fair use. - ph713, on 10/12/2007, -0/+0nice, if you screw up the digg captcha, it turns all your newlines into "rn" and makes your post one big paragraph. Obviously that must come from "rn", the DOS-ish way of doing newlines.
- kali25, on 10/12/2007, -0/+0OMG! TiVo is DRM. and hot dogs is made out of lips and *****...LIPS AND *****!
- crythias, on 10/12/2007, -0/+0I thought the DVD commentary said that Soylent green was wooden tiles..
- ph713, on 10/12/2007, -0/+0rnIf more of you guys would stop supporting the bad practices of bad companies financially, we wouldn't be so far down this road. Wake up and start freeing yourselves! I don't use Windows, I don't use Office, I don't use IE, I don't use iTunes, and I sure as hell won't be using anything from Sony, or any CPU with embedded DRM.rnrnI'd love to buy legal songs from iTunes to play, but I don't want the DRM, nor the hassle of their mac/wintel-only software. I'd love to buy Sony's new E-Ink reader, but aside from my DRM hate, I can't even use the thing, because it depends on proprietary windows-only software (as far as I can tell from the marketing blurb - I'm not about to spend $350 to buy one just to find out if I can hack it and their BBeB file format for Linux use).rnrnWhen you pay companies to rape you, guess what? They rape you. Stop being stupid, people. Here I am enduring the inconveniences and pains involved in passively fighting for one's rights, and the majority of you idiots are still propping these companies and their bad practices up financially, and then bitching about what they do to you.rnrnI swear, it's like listening to that chick who's always complaining about how the guys she dates are abusive *****, and yet seems to actively seek abusive ***** to date. Stop hurting yourself, and stop whining to me about how it feels to hurt yourself.rn
- ph713, on 10/12/2007, -0/+0heh, you can't even say SLASH R SLASH N, because it's filtering the 's. Digg: learn to escape user text so that it always says what they typed and still doesn't ***** up your software or the browser. It's not hard, there's like, perl modules for that.
- Nerevar, on 10/12/2007, -0/+0Screw DRM. If there's anything that'll get me to switch to linux it's going to be M$ and their out of control DRM. While I'm on that topic, I'd honestly switch to Linux if there were more game support.
- dhughes, on 10/12/2007, -0/+0 Viiv an EFI...yuck.
AMD, a non-EFI BIOS and Linux (GPL3 ignores DRM) seems to be the way to go.
Linux was made and is supported by ordinary people and guess what? They listen to us!
I think it's time I scrap my dual boot setup and delete Windows.
Also, I don't remember voting in a US election and I certainly don't remember allowing US media companies to dictate what I can or can't view. - DenZ88, on 10/12/2007, -0/+0I hope Intel would like to know that I'm switching to AMD if they even think about placing hardware DRM in my computer.
- OBKenobi, on 10/12/2007, -0/+0What, some of you actually considering buying this crap!? LOL. It's just like MS Media Center, the iPox and all other "media convergence" platforms. I don't think anyone wants to be limited by the formats they can use! Why would you want to be stuck with DRM'd WMV and QT MP4 and castrated Blu-Ray hardware? Come on people, wake up, these companies are not your friends! They are out to corner the market for themselves and their proprietary standards. They market things like Viiv to make it seem like you're getting some benefit out of it, when the benefit is solely for the manufacturer.
Oh well, this isn't the first time Intel has put out a silly lemon. They actually have a long history of doing this. There are the "good" Intel processors and the self-serving ones that are not worth the $$$. E.g. Do you buy Celerons? WHY? They market them as "cheaper," yet their performance isn't worth it compared to uncrippled CPUs at nearly the same price. Save $20 for a year of substandard performance. Or buy Viiv and live DRM'd hell while everyone else is watching HD and 8 channel THX sound. - kwreid, on 10/12/2007, -0/+0But... but no...
http://www.futureshop.ca/learnmore/ProductReviews/en/intel_viiv.asp?langid=EN&CMP=NLC-email_weekly
"A Viiv technology-based PC will run Windows® XP Media Center
Edition on an Intel dual-core processor, and has cutting-edge
technology for an amazing audio/visual experience.
With these ingredients, it should come as no surprise that Viiv
was created to help you do more with your digital entertainment,
whether it's on your PC or online."
Surely I want viiv.
Don't I? - InvisionUK, on 10/12/2007, -0/+0"I hope Intel would like to know that I'm switching to AMD if they even think about placing hardware DRM in my computer."
I hope you'll care to read other people's comments in future. You can switch to AMD, but I don't see what good it'll do you. You'll still have DRM embedded into your CPU. - zweizweifunf, on 10/12/2007, -0/+0ok ill play devils advocate.
realistically, what will drm do to hurt the consumer? as much as i like to boycott all things drm and content castration, doesnt it make sense that companies like apple (itms specifically) want a more secure enviro to sell their wares? the only reason i can see to dislike drm and its ilk is if you want to continue with the less than legal path of downloading software/media without paying for it. i like free stuff just as much as the next guy, but that doesnt make it right as much as you want to decry copyright laws, and it certainly doesnt give one the justification to do away with drm (lets assume that intel/apple/etc arent going to f it up a la sony rootkit) - lasermike026, on 10/12/2007, -0/+0Hareware companies better learn fast, play nice (no DRM) or you'll be using your stocks and opitions for wallpaper.
- panique, on 10/12/2007, -0/+0What? We thought Viiv meant "Modern Media Piracy Platform for Individuals"?
- chevyorange, on 10/12/2007, -0/+0"Yeah, what we need is more choices in the processor chip arena. Y'know, actual competition."
It was called the PPC chip. Apple was at least pushing technology in a different area when the PPC ruled its line up, now that they've switched to Intel the PPC is going to see far less development.
x86, learn it, love it.
Typed on a Dual G5 BTW. - noseeme, on 10/12/2007, -0/+0How could you be surprised?
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