208 Comments
- sphinx13, on 10/12/2007, -5/+196It is probably just a new car.
- ydt89, on 10/12/2007, -9/+106from what i can tell its some sort of USB connected Mp3, DVD, and Cd playing device. Also included is an LCD display, Bluetooth, voice recognition, high processor performance, and low energy consumption. It also recharges itself through some sort of witchcraft. But thats just what I've heard. ;D
- sanman, on 10/12/2007, -6/+88Is it their new gaming console, the BS3? Much more BS than the previous models.
- defectDS, on 10/12/2007, -4/+86I bet it's a trick of deception. They want you to think it's some handheld gadget, but it's actually a new "fun-based" car, focusing on young adults. You know, the kind of 19-21 year olds (2 girls, 2 guys) who dress in GAP clothes and go on long roadtrips across the country (having fun and smiling the whole way through) for a living that we see so much in the media and advertising today. :B
- ChileanGoD, on 10/12/2007, -0/+47By looking at the animated flash add that is shown when you click on the website. Looking at the people's faces, I would say its a new electric dildo. I mean, just look at them.
- fyre2012, on 10/12/2007, -1/+39it's the iCar
They beat Apple to the patent! - retral, on 10/12/2007, -3/+32Why, it's a bPod of course.
- pjwii, on 10/12/2007, -1/+21Holy crap, a blue screen of death joke? What is this, 1995?
- RandomSkratch, on 10/12/2007, -2/+20But...does it run Lin....
ahh forget it.... - trebe, on 10/12/2007, -0/+18A car that recharges via USB? :)
- gmarks, on 10/12/2007, -2/+201. Is BMW not a car company?
2. Why the heck is it so loud? It just blew my ears off!
3. Why the heck does the video show an eye for like half of the clip?
4. Once again, BMW is a car company.. - inactive, on 10/12/2007, -0/+16correction..it's the ///MPod
- razrielle, on 10/12/2007, -3/+18Hi I'm a BMW
Hello I'm a Mac - inactive, on 10/12/2007, -0/+15Removable navigation screen thats actually a UMPC? 7 Series features that people who can afford them don't care about.
- inactive, on 10/12/2007, -0/+14its a roobma... for your car
- macinjosh, on 10/12/2007, -0/+13I bet it is a device you can dock on the console of a BMW that does all the mentioned things. It could also be portable to allow you take it beyond the car. I don't think the device pictured in the video is real, I think its just a marketing image that let them transform something into many things, to prove their point.
- asquare, on 10/12/2007, -2/+15@ JC4P:
woah.......that comment is just plain creepy - rusty075, on 10/12/2007, -0/+12With the exception of "Recharges itself", current BMW's already have all of those features: the audio system has a USB/iPod connection and plays MP3's, the Navigation system pulls its data from a DVD and has an LCD display, the onboard cellphone has voice recognition and Bluetooth. HIgh performance and "low energy consumption" sounds like generic marketing speak for efficient engines. The only outstanding listed item is "recharges itself" I say it's a new hybrid model.
- jollyroger814, on 10/12/2007, -0/+10A better linux cellphone?
- bbardlbradd, on 10/12/2007, -1/+10circa 2000 "Why would Apple make a music player? They are a computer company!"
- Bob042, on 10/12/2007, -1/+10Those deceptive tricks are the worst kind.
- Neovenator, on 10/12/2007, -1/+10I'll bet it's a hybrid, with lots of gadgets and such to attract yuppies.
- affanjam, on 10/12/2007, -7/+16Pictures of the three product:
http://www.bmw.com/_common/shared/jsp/download.jsp?file=/_common/highend/templates/individual/general/new_product/phase_1/downloads/wallpaper_03_1024x768.jpg
http://www.bmw.com/_common/shared/jsp/download.jsp?file=/_common/highend/templates/individual/general/new_product/phase_1/downloads/wallpaper_02_1024x768.jpg
http://www.bmw.com/_common/shared/jsp/download.jsp?file=/_common/highend/templates/individual/general/new_product/phase_1/downloads/wallpaper_01_1024x768.jpg - razrielle, on 10/12/2007, -0/+9I thought cars had Alternators
- lozaning, on 10/12/2007, -1/+9@bbardlbradd
then you must have done somthing wrong, i havent had a bsod in 3 years. - borninda818, on 10/12/2007, -3/+10sounds like a coke commercial.
- dj_sea2005, on 10/12/2007, -0/+7a thingy is the best type of device.
- TheFightForGood, on 10/12/2007, -1/+8answer to 3... because BMW is big brother. everyone knows that.
- futureb, on 10/12/2007, -1/+71. make product
2. hire "young" "trendy" ad firm
3. develop "viral" adverts w/ flash website
4. post on digg
gag - whiterabbit, on 10/12/2007, -1/+7It's BMW's new infinite improbability drive.
- HolyJaw, on 10/12/2007, -0/+6Isn't it obvious? BMW has teamed up with Capsule Corp!
- boza111, on 10/12/2007, -1/+6we already have these ... they are called computers .. think about it :D
- kdmaster, on 10/12/2007, -2/+7think about it. WHY WOULD BMW MAKE CONSUMER ELECTRONICS? they make cars! its obviously some new idrive kinda thing
- bigillz, on 10/12/2007, -1/+6............
- Technopundit, on 10/12/2007, -1/+6It's SUPERMAN!
- SamsLembas, on 10/12/2007, -1/+6Umm...... An overly complicated set of keys?
I can just imagine it:
"Dammit, my keys have a virus." - danclimbsmtns, on 10/12/2007, -0/+5iDrive 2.0, and I think it guarantees you beautiful women.
- bbardlbradd, on 10/12/2007, -0/+4old cars have generators (pre-about '65), new cars have alternators.
- blaze03, on 10/12/2007, -0/+4The BMW version of the Honda Element / Scion xB.
*shudders* - bbardlbradd, on 10/12/2007, -1/+5IT OBVIOUSLY IS A SEIZURE MACHINE! Look at those happy customers!
Damn, now I need a BMW. - Zeal0t, on 10/12/2007, -0/+4to HarrisonHoffman:
im being a bit captain obvious here but just to remind that the laptop in question has nothing to do with Ferrari besides the logo slapped on it, so Ferrari didnt "make" it, they had probably little do to with design and nothing whatsoever with electronics and production.
and my vote goes to some sort of vehicle as well, "vehicle" because lets not forget bmw also makes motorcycles and scooters - PathDaemon, on 10/12/2007, -2/+5Allow me to address that question with my own version of their wallpaper:
http://external.pathdaemon.com/bmwdevice.jpg - anagoge, on 10/12/2007, -0/+3You're all reading this far too literally.
"What's your idea of joy?" is the slogan here. This is NOT an actual product they're releasing. This is a collection of ideas that would make *seperate parts* of a car better. They are not releasing any of the items displayed, they're only there for illustrative purposes. The idea of the marketing is to get you to think about what you want to see in a BMW car. To get you to feel joy.
Once again, there is NO new device being advertised here. - mouthster, on 10/12/2007, -0/+3nu skool breaks
- astyler, on 10/12/2007, -1/+4for the short record, it IS a car, as mentioned above.
If you look closely, the thing is morphing into different parts of a car, from the head unit, to speakers, to, and here is the GIVEAWAY, a car sideview mirror (as seen from above). - razrielle, on 10/12/2007, -0/+3thats why its new AND improved
- nickd3000, on 10/12/2007, -1/+4probably some kind of in car entertainment system. a "carputer" if you will.
- slayerab, on 10/12/2007, -1/+4Its the Powerbook G5!!!
- tacom8, on 10/12/2007, -0/+3The 1 series hasn't been announced yet in the states, and mid January coincides with the Detroit auto show. But I thought that car was common knowledge by now??
oh well the 135 is going to be hot.
http://www.autoblog.com/2006/12/12/spy-shots-bmw-135ti/ if you guys care - biggs909, on 10/12/2007, -1/+4Since it's from BMW..... who cares what it is? I can't afford it.
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