The Escapist, Tales of a Online Guerrila Marketer.

escapistmagazine.com — Jack is what is called an "Online Guerilla Marketer," or "OGM," and his name isn't Jack. He's agreed to speak to The Escapist on the condition that we not identify him. He'll often spend days, or weeks, infiltrating a community, earning its trust, before he strikes inserting a recommendation to generate interest in the products he represents.