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- Dumbledorito, on 05/28/2008, -0/+132Ah, "Wild Tangent." A great big F-you for installing spyware and malware with every game you made.*
* according to Spybot and AdAware, anyhow... - crackedlogic, on 05/28/2008, -0/+57at least the money going to the gaming companies from advertisers is making the price of games go down.
oh wait... - Falldog, on 05/28/2008, -3/+40I think it's as effective as any other type of advertising. That it's not working means that you're not hitting your target demographic correctly. Part of it is that most gamers are not influenced by advertisements the same way. I remember seeing in game ads in Rainbow Six Vegas and Burn Out Paradise (Burn Out did a better job as it was scattered around a lot more IMHO) but the same way I'm not going to run out and buy Axe Body Spray after seeing a TV commercial is the same way I'm not going to run out after seeing it on the streets of Vegas.
- Rapter09, on 05/28/2008, -1/+38From the article:
"...advertising supporting gaming on a per play basis, where users decide if they want to spent their own money or have a company such as Coca Cola pay for their session for them.
"And if you say 'I'll take the free play from Coke,' Coke plays a little 30 second video ad while the game is loading - that's the time you are sitting there waiting for the game to load anyway, it plays the Coke ad. It's not doing anything else. Then you go into the game and play it for free," he explained."
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I'm not against this.
So, if Coke wants to buy me a brand new motherboard and a nice swank graphics card, I'm not against that, either. - Stormwern, on 05/28/2008, -8/+41Product placement in games is not a bad idea though.
- Tranced0nline, on 05/28/2008, -1/+29I always thought it was a little ridiculous how in Need for Speed: Pro Street you had to repair your car with a "Progressive Insurance Repair Marker".
- Ducksa, on 05/28/2008, -0/+28Simply showing someone an ad does not mean it is truly "reaching" them. When I see ads in my EA games I get more frustrated than anything. People say it's for realism and such, but I completely disagree. GTA4 could have easily put big Coca-Cola billboards/flashing signs everywhere, instead they made up the Sprunk brand. I felt like Sprunk helped preserve realism while not making me feel cheated or annoyed in any way.
- Narcism, on 05/28/2008, -0/+19Buried for hating video games.
- samury, on 05/28/2008, -0/+18I swore never to buy anymore Gillette products or consider getting Diesel clothing since they kept getting in my damn way in Burnout Paradise.
- MrViklund, on 05/28/2008, -2/+20I will never pay for a game with advertising in it. Never.
I was planing to buy Battle Field 2142 but when I heard there was going to be ads in the game I canceled my plans. I PAY for the game. I PAY. I should NOT be subjected to advertisements. IF THEY want to advertise in the game they should pay ME or give the game away for FREE. I will not pay for the game 50-70 dollar and them be served ads. No matter how well INTEGRATED they are. This is a VERY BAD and SAD TREND that MUST be STOPPED. I will check very carefully from now one when I'm buying a game.
I get so mad at this. What the hell do they think??? They make me pay for the game but then take the freedom to show me ads to make even more money? This is TOTALLY UNACCEPTABLE!!! - BillMoocho, on 05/28/2008, -4/+20Ask me about Loom™
- awtripp, on 05/28/2008, -1/+17You're not Jack Thompson you can't hate video games. You may fear them because you're atrocious at them and it makes you insecure when you play them, but hating video games is irrational -- like I said, you're not Jack Thompson -- and if you are, be VERY careful around here.
- keviniskool, on 05/28/2008, -1/+16I can MAKE words more IMPORTANT by RANDOMLY capitalizing them TOO!
- TheAkolyte, on 05/28/2008, -1/+14Yes it is. I don't want to hear the master chief telling me how cool and refreshing his pepsi is, and I dont want to know exactly how clear Mario's herpes is. I'm paying 60 dollars for a game, not a commercial.
- Phyltre, on 05/28/2008, -0/+12Unfortunately, it'll be like cable. You'll pay not to have commercials. Then they'll see the money involved, and you'll pay to still have the commercials, but maybe shorter. Then everyone will pay.
- cenobyte40k, on 05/28/2008, -1/+13Is everyone in Ad business really this stupid?
In game ads are easy if you have the right game. Some games are not going to lend themselves well to it but others (Anything set in semi-modern and beyond time frames) you can put ads in them no problem. Inject them with downloads if you want, whatever. Vending machines, billboards, clothing people are wearing, signs, stores, items you use, the list goes on and on.
Other games just like these guys have finally figured out can be done with ads before or after. Or how about during load screens, game developers work hard to put them in spots that don't bother you to much, so why not there.
the trick here, is these games need to be cheaper or free. Cause it doesn't make sence that I have to look at ads and pay to play. Like TV. - craighoxton, on 05/28/2008, -0/+12Instead of in-game advertising, they should go with the product placement route
- taintedzodiac, on 05/28/2008, -1/+13Article summary:
In-game advertising is not trackable and not as profitable as they'd hoped. They moved to advertising at the loading screen when users opt to play a game for free (rather than paying for it and avoiding the ads). - inactive, on 05/28/2008, -0/+11It took them this long to figure it out? No one is looking at the ads in a game they are focusing on the actually game...
- inactive, on 05/28/2008, -0/+11I have filled out a few surveys here and there regarding ads in games, and the only way they're even remotely acceptable to me is if they subsidize the cost of the game. EA would rather just count that money as a bonus rather than knock a few dollars off the price tag.
- fadetoone, on 05/28/2008, -1/+12They still think malware is where the money is, man.
- djpray2k, on 05/28/2008, -0/+10Agreed that in-game ads are bad (for firms) because they are hard to track but that whole Coke thing sounds rubbish too.
Best way to do it is by clever placement. I will always associate RedBull with Wipeout, the two brands worked perfectly together.
Likewise, placing real products in games is a great way to keep the brand out there. Football boots in FIFA for example, or guitars in Guitar Hero. I don't play guitar but I'm sure if I went shoping for one the first name in my head would be Gibson.
Clever advertising works, blanket brainless advertising fails. - davidjunit, on 05/28/2008, -0/+10Yeah, and Progressive and probably any other insurer would drop your ass in a second if you wrecked your car street racing and they knew it. LOL
- 2ndrookie, on 05/28/2008, -0/+10I disagree. If anyone here has played MLB the Show then you have noticed a few sponsors on the scoreboards, dugouts and through out the stadium. I actually don't mind it at all as it makes the game feel more authentic. I'd rather see a New Era logo then some fictional advertisement.
- kLacK, on 05/28/2008, -0/+10Your mother was a duck
- Dorepoll, on 05/28/2008, -3/+12I'm fine if it makes authentic billboards and the alike, but I really don't want it to get to the point of, say, the beginning of the I, Robot movie.
"Press A to run with your Chuck Taylor Converse All Stars, 2004" - jermm, on 05/28/2008, -0/+8The CompUSA ad in Paradise was funny, considering they were basically closed down by the time the game came out.
- awtripp, on 05/28/2008, -0/+8What internet have you been on that is "about to be" ruined by Ads?
- MarkusX, on 05/28/2008, -0/+8I always thought the same way.
- Bulletbillx, on 05/28/2008, -0/+8Yeah. Real ads in a racing game, or in a realistic setting such as on billboards in a city in game can actually be more realistic if they don't go overboard.
- RickyBennett, on 05/28/2008, -0/+7who stops playing a game to look at an ad in the game any ways im to busy playing the game to even see it
- aroundtown, on 05/28/2008, -1/+8EA Skate on 360 (probably the PS3 version too) was the first game where I noticed advertising, they update the billboards inside the subway with movie posters. It's fairly pointless, and nobody spends more than 3 seconds in those subways regardless. At least they didn't bog down the whole outside areas.
- arjie, on 05/28/2008, -0/+7Some advertising can achieve exactly the opposite. If it's incredibly annoying, I tend to associate that with the product itself. There's this little candy that was advertised heavily on TV when I was younger and it was advertised by this kid who would keep yelling the goddamn tagline. Yelling, at a volume that didn't match what you were watching before. It was nauseating. I can't touch the stuff now, I feel awful just looking at the stuff.
If I had to face a game which had intrusive advertising, I would just choose not to play it. Honestly, I play for fun, and stuff like this just ruins it. But, you know what I would think would be clever? Advertising that's part of the background: You wander around a city and there's an old billboard with faded "Coca-Cola" on it and stuff. Or in those racing games where you get to change stuff on your car the tires could be Bridgestone or Michelin depending on your choice (not that people go out and buy tires). Or vending machines in a mall. I don't think I'd see a problem with Half-life vending machines having real world logos on them. Or in football games? Those advertisements on the sidelines? That would actually be cool. Lend realism, sort of, to the game. - DalamarArgent, on 05/28/2008, -0/+6In-game advertising and product placement are a cancer to the industry.
As someone who worked on games with both of these, I have seen games delayed on several occasions because of improperly placed, poorly implemented ads and product placements. There is nothing worse than a game being delayed and resources being taken to fix a ***** ad in the game. - Braxo, on 05/28/2008, -0/+6I agree, I think advertisements in games, if they fit the setting well, make the environment more believable.
- Schmich, on 05/28/2008, -0/+6Advertising is not so much about making you buy the product straight away as you see the ad. It's more about engraving the name of the brand in your head. It's of course a little different when the brand comes out with a new product but that's not often the case. Coca-cola has lots of ads everywhere. They're not doing it because you don't know that coca-cola exists. They're doing it to make you aware of coca-cola subconsciously.
I don't think any ad has directly made me buy a product. - posermobile, on 05/28/2008, -1/+7"And if you say 'I'll take the free play from Coke,' Coke plays a little 30 second video ad while the game is loading - that's the time you are sitting there waiting for the game to load anyway, it plays the Coke ad. It's not doing anything else. Then you go into the game and play it for free," he explained.
--This doesnt make any sense. Who plays 'pay-per-play' games outside a video arcade? He's talking about running 30 second ads on some sort of web based flash games that takes half-a-minute to load?
Welcome to 1992? - ThatEvilGuy, on 05/28/2008, -1/+6In game ads had absolutely not benefit for the consumer. So I'm glad it didn't work, hopefully they will let it go now.
- ELLIS1128, on 05/28/2008, -0/+5Then let it stop!
- Jeffler, on 05/28/2008, -0/+5Seeing Sprunk around everywhere actually made me want Sprite..weird.
- oboredone, on 05/28/2008, -0/+5I loathe Wild Tangent. My girlfriend bought a new laptop (Gateway) and I had to purge it of the usual crapware (Norton, Wild Tangent games, etc). Never been online before other than that download anti virus updates and it found loads of Malware FROM THE FACTORY.
Alex St John, you are a douche. - h4mx0r, on 05/28/2008, -0/+5Seeing hot girls tackle and molest a guy in a TV ad for axe body spray is indeed probably a bit more effective unless the in-game ads had virtual girls tackle and molest your counter-terrorist on the spot.
In which case the terrorists will take pot shots at you. - troycott, on 05/28/2008, -0/+5Not true - I've spent THOUSANDS of dollars at Ammu-Nation.
- demonbaby, on 05/28/2008, -0/+5Until suddenly publishers stop being too concerned about shortening load times because they're making money while we all wait.
- daridave, on 05/28/2008, -0/+5Where's the news? We all knew this already. :) [dugg]
- BuddyDoQ, on 05/28/2008, -0/+4Worked well enough that I installed adblock and no longer pay for TV.
- reed311, on 05/28/2008, -0/+4The best advertising in games, in my opinion, is when they put lesser-known artists on the soundtrack. I've discovered several bands that I like after playing some of my favorite games.
- jkoski, on 05/28/2008, -0/+4I thought that the ads in Paradise sort of added to the game. Have you ever been in a city that *didn't* have ads everywhere? Having said that I wanna throttle whoever programmed the AI for the Gillette vans! I swear those things only have one purpose: to ***** up any stunt run close to the goal.
- haracas, on 05/28/2008, -0/+4Has the guy never heard of product placement?
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