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- supertom, on 10/31/2007, -7/+696$170? In ONE day? Now that IS a lot!
- wang1011, on 10/10/2007, -8/+264They sold 3 copies!! Congratulations!!!
- inactive, on 10/10/2007, -12/+255That $170 million made in one day (in the US alone) makes the $10 million they spent on advertising seem like a drop in the bucket. Money well spent, apparently.
- bouche, on 10/10/2007, -7/+232One time I made $8 in Google Adsense one day. Boy did I ever get drunk as ***** that night to celebrate.
- inactive, on 10/10/2007, -8/+203Why do people use both $ and the word "dollars" together? It's like saying one hundred and seventy million dollars dollars. It makes no sense whatsoever.
- inactive, on 10/10/2007, -9/+154Microsoft today announced that the Xbox 360 exclusive game “Halo 3” has officially become the biggest entertainment launch in history, garnering an estimated $170 million in sales in the United States alone in the first 24 hours. The Xbox 360 title beat previous records set by blockbuster theatrical releases like “Spider-man 3” and novels such as “Harry Potter and the Deathly Hallows.”
“Halo 3” is the conclusion to the epic trilogy and picks up where “Halo 2” left off, answering questions around the fates of the beloved protagonist Master Chief and his artificial intelligence sidekick Cortana as they struggle to save humankind from destruction at the hands of the alien coalition known as the Covenant. In addition to the rich storyline, “Halo 3” continues the franchise’s grand tradition of delivering innovative online multiplayer experiences via Xbox LIVE, the world’s largest social network on TV.
“Halo 3 has become a pop-culture phenomenon,” said Shane Kim, corporate vice president of Microsoft Game Studios. “Not only is “Halo 3” setting sales records, it’s also redefining entertainment.
Within the first 20 hours alone, we’ve seen more than a million Xbox LIVE members come online to play Halo 3 – that makes September 25 the most active Xbox LIVE gaming day in history.”
Retailers have also expressed their excitement about the launch of “Halo 3.”
Bob McKenzie, Senior Vice President of Merchandising for GameStop Corp commented that, “With consumer demand for Halo 3 and related products, we expect it to be the biggest video game title generator in GameStop's history."
“The initial demand we’ve seen for ‘Halo 3’ has been astounding, and the game is on track to become the number one gaming title of all time. ‘Halo 3’ is a genuine entertainment phenomenon and our customers have responded very enthusiastically to the release,” said Jill Hamburger, vice president of movies and games at Best Buy.
Developed by Bungie Studios, the “Halo” franchise is exclusive to the Xbox 360 video game and entertainment system and optimized for the Xbox LIVE® online entertainment network. The more than 7 million Xbox LIVE users will get a continually evolving gaming experience with “Halo 3.” Its online multiplayer and cooperative gameplay for Xbox LIVE Gold users, the much-talked-about Saved Films feature that enables players to capture and save their favorite moments on their hard drives, and Forge, an innovative map editor that enables infinite customization options are just some of the new features to experience.
More than 10,000 retailers hosted Midnight Madness events to celebrate the launch of this third installment in the billion-dollar franchise. In New York, Seattle, Miami and Los Angeles, Microsoft and retail partners hosted marquee launch events that featured contests and appearances by local celebrities and professional athletes who are fanatical about the “Halo” franchise, including Ludacris and Zac Efron and Microsoft Chairman Bill Gates.
More than 1.7 million copies of “Halo 3” were preordered in the United States before a single store opened its doors at midnight, Sept. 25, making this the fasting pre-selling game in history, surpassing the previous record-setting pre-sales of “Halo 2.” Well beyond just a U.S. phenomenon, the launch of “Halo 3” was a worldwide celebration that released in 37 countries and available in 17 languages. - bsolidgold, on 10/10/2007, -12/+101That's like $21.25 an hour!
- SkippyDoorknob, on 10/10/2007, -2/+85I'm going to enter my PIN number into this ATM machine in order to withdraw $20 dollars.
- Blant, on 10/10/2007, -3/+853 copies at $60 each is 180, one of them must have had a coupon.
- ZephyrNinety, on 10/10/2007, -8/+63console war: noun.
1. a word used to prevent having sex. - a5tr0cr3ep, on 10/10/2007, -5/+57There are a group of "elite" gamers out there that confuse the hell out of me. This guys are easy to find... they are the people that are never happy with any game. or if a game is popular by "jocks" and becomes a "franchise" they instantly dislike it. but the easiest way to spot these people is the word rehash. if a sequel is similar they call it a rehash, which is fine thats their opinion but the thing that drives me crazy is if the developers decide to go in a new direction they turn around and say "why did they change the game they had a winning combination" and i just cant wrap my mind around that.....???
- mrASSMAN, on 10/10/2007, -4/+50Biggest entertainment launch, not just games? Wow.. they hit it out of the park this time around.
- bsolidgold, on 10/10/2007, -4/+48They gave a discount on one because it was scratched.
- jotate, on 10/10/2007, -0/+41I'm going to start using the phrase "WTF *****?" more often...
- beean45, on 10/10/2007, -3/+42"The Xbox 360 title beat previous records set by blockbuster theatrical releases like 'Spider-man 3' and novels such as 'Harry Potter and the Deathly Hallows'" So i would yes, yes it did.
- jotate, on 10/10/2007, -2/+41It's 170 dollars dollars in one day. The two dimensional measurement of revenue made in one day from Halo 3 sales is 170 dollars^2, clearly shattering the previous record.
- bstew22, on 10/10/2007, -6/+43I've never really been an xbox person. I have a ps3 myself. But i'll say that Halo is an extremely fun game to play. I'll have to buy it for my brother and then go over his house a lot. :)
- AlphaPrime, on 10/10/2007, -2/+38Or one legendary! Hooray for Cat helmets!
- Jones82, on 10/10/2007, -0/+35Companies are more interested in money earned against money spent, not how many units sold
- LittleDas, on 10/10/2007, -3/+36Who in their right mind thinks Army of Two has taken the spotlight from Halo 3?
- JEWestbrookJR, on 10/10/2007, -2/+29When comparing the game price to ticket price you are also failing to realize this... a game will typically only sell one unit per household and all occupants of the household use the one copy. While if your whole family wants to see spiderman3, there has to be a ticket for every one. So a family of 5 plays halo for $60 and a family of 5 goes to the movies for $60-ish. I think it is completely logical to compare a video game release to a movie release.
- Eslamicolt3, on 10/10/2007, -4/+31Lol on track to be the best selling video game ever. Yah I'll bet, since "on track" can only be measured by current sales figures. Yesterday it sold 170 Million$ worth. at that rate, its on track to dwarf most countries economies.
- vh1`, on 10/10/2007, -0/+26and then I went to bed at like 6am in the morning
- thebaron2, on 10/10/2007, -8/+33I haven't heard from a single soul yet that said they were disappointed - and this game would have been HUGE with or without the advertising. Maybe not AS big, but still HUGE.
All of you guys who hate this game just need to deal with the fact that you're in the vast MINORITY. The people that bought this game DO think it's good. What you're essentially saying in the above post is "I wish that games that I THOUGHT WERE GOOD were sell really well. The game sold more $ worth on the first day than any entertainment opening EVER, including books, movies, etc... If it was a crap game, it just wouldn't sell that well.
Deal with it and get over it. - Calcularius, on 10/10/2007, -6/+30You must have used MS Excel to come up with that figure.
- inactive, on 10/10/2007, -1/+23one really great game? so Gears of war isn't great? Dead rising isn't great? Project Gotham isn't great? what about Forza Motersports, Kameo, Bioshock, Oblivion? are they not great games?
excuse my fanboyism, but the PS3 only has a handful of great titles, and not much on the horizon that looks great besides GT5. The Wii is great for Parties and a few other games, but the 360 has, imo, the best selection of the 3.
Then theres PC, can't argue PC, been around since the beginning, will be around till the end - cool8man, on 10/10/2007, -3/+24Spider-man 3 made $150M in the first weekend. Halo 3 made $170M in one day.
The seventh Harry Potter book held the all-time sales record for the first 24-hours. Not sure what the numbers were though. - inactive, on 10/10/2007, -1/+22as much as i dislike xbox 360 i have to hand it to MS for the halo franchise. they did everything perfect when it came to marketing Halo. No matter what sony tries it will never be able to pull something like this off because even FF is not this big, sony generally sucks at marketing (god the PSP, Walkman ads are atrocious to say the lest) and sony still doesnt have a large enough installed user base. With halo 3 its most definetly a 3 way race for the next gen console and not like it was with the previous generation.
- Myonosken, on 10/10/2007, -0/+21120million?! Seriously, I doubt that HIGHLY.
- Crumbeast, on 10/10/2007, -3/+23Yes, more people saw the movie. That doesnt take away from the fact that the game made more money.
- Aharoni, on 10/10/2007, -4/+23neiltc13's logic:
"I dislike the genre -> the game sucks, even for gamers who like the genre. Everyone, including the developers, should ONLY listen to ME and base their decisions on MY preferences."
Is the 13 in your nickname your age? sure seems that way... - gn0stik, on 10/10/2007, -7/+25Wii's novelty has worn off. Everyone's sick of playing the same old games with the same old graphics with new controllers. Limited new content titles = lose.
- Hollic, on 10/10/2007, -3/+20Hold on there, that's 1700% profit. Pretty good imo.
- cyrix, on 10/10/2007, -8/+24What people also need to realize is that this game costs 60 dollars. So 170 million divided by 60 bucks is around 2.8 million people who went out and bought it.
Now take spiderman 3's opening weekend take of 150 million and divide by say about 9 bucks or so for a movie ticket and you end up with around 16.6 million people going to see it. - mywhitenoise, on 10/10/2007, -7/+23How the ***** do you figure that? $170 divided by 24 is $7.08 an hour. And on top of that you got 52 diggs!
- Flynnz, on 10/10/2007, -2/+17also its a lot easier to push a $9 product that appeals to the masses compared to a $60 product that only appeals to gamers. (or just a $9 vs $60 product in general)
Anyway you try and down play it, this is a HUGE deal.
To me this is great news. With the Wii, and games like Halo getting more and more press to the masses, the more people will get into the hobby of gaming. And that is great for us all. - cplex, on 10/10/2007, -2/+17ONE good game? You're kidding right?
That's not fanboyism, that's idiocy. http://www.gamerankings.com/itemrankings/simplerat ... - Nobi-Wan, on 10/10/2007, -1/+16They get a lot of sponsorship cash from Pontiac, Mountain Dew, and Best Buy, though.
- Calcularius, on 10/10/2007, -0/+14You just called yourself an *****.
- JEWestbrookJR, on 10/10/2007, -13/+26Holy *****! $170?! That means that me and like 2 others bought it!
- PhillAholic, on 10/10/2007, -23/+36Why are people comparing A movie to a video game? Spiderman 3 didn't cost 60 bucks MINIMUM to see. Why not talk about how many copies sold?
- bstew22, on 10/10/2007, -4/+17umm.. not really.
- inactive, on 10/10/2007, -5/+18the wii is waining. there has been some what of a buyers remorse. after the novelty value of the wiimote dried of their isnt much the console can offer. Although the wii is not a fad its definitely beginning to get negative perception among consumers and its growing
- RunawayElf, on 10/10/2007, -0/+12Actually, that would be a pretty good return. Unless you made the same mistake the submitter did and intended to place a "million" in front of your $10.
That, and I don't believe they claimed $170 million or ($170) in profit, only sales. Last I checked, there was a difference. - Pritchard, on 10/10/2007, -1/+13@Microdat: Sounds like what I heard, too, but I've heard different figures. Who knows if they get anything back from their promotions such as in Drinks and stuff getting more popular because of Halo.
170 mil, eh? In a DAY? Where's my Halo movie with a *good* budget, bitches? - BlackJackJester, on 10/10/2007, -6/+18Spiderman 3 had the entire population of the US to choose and go see it. Halo 3 only had xbox owners, which, last I checked, counted for less than 5% of the population of the US (i want to say less than 1%, but US pop ~ 300 mil, and 12 mil xbox's worldwide...probalby closer to 2%).
- plbland, on 10/10/2007, -2/+141. A marketing spend 5.9% of the FIRST days revenue = Good
2. $170 is revenue not profit
3. You = Owned
Might also be worth mentioning hardware and xbox live sales you could in theory add to this. - artemster, on 10/10/2007, -1/+13Thanks. Now I have the word ***** resonating in my head.
- Dgen_X, on 10/10/2007, -0/+11worst segway ever
- moskaudancer, on 10/10/2007, -3/+13It's nice to hear someone with a PS3 who also enjoys other consoles' games. That's too rare on these here interwebs!
How do you like Resistance? I heard really great things about it when it was released. -
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