204 Comments
- nfollmer, on 10/10/2007, -4/+218If ads are in games, why cant they lower the prices!?
- orientis, on 10/10/2007, -12/+94***** EA. Support small-studio games!
- MasterThief117, on 10/10/2007, -4/+61I wonder if there will be an AdBlock Plus for videogame consoles.
- TehSwat, on 10/10/2007, -6/+59These in game ads are getting ridiculous. First it's dell and alienware in FEAR, then dodge or ford cars in Rainbow Six 3, now this. Seriously, I pay upwards of 80$ for some game, I don't want no ***** advertisments. Unfortunatly, this will continue, and I predict we will have small ads running during loading times in the next 10 years.
What have I done to deserve this?! - theNazz, on 10/10/2007, -1/+42Why am I supposed to get excited about advertising in my game?
- chaosdude78, on 10/10/2007, -3/+40Because, the game companies wouldn't, make more money.
In all seriousness though, I think EA has realized something, if your gonna spend $60 on literally the same game every year, Madden anyone, they figure they can milk their sleazy money gimmicks and cheap game production for all its worth. - inactive, on 10/10/2007, -2/+33If some of that added revenue goes into the game, then I'd be all for it. But with EA... somehow I doubt that.
- philippbock, on 10/10/2007, -1/+31Firewall anyone?
- VeryBoredNow, on 10/10/2007, -1/+27I guess it's good to make it more realistic ... but c'mon now, next thing you know they'll be pulling some half screen advertisment where that MONK guy walks out for no reason, just so they can flash the time when it's on...
- mrgreen4242, on 10/10/2007, -1/+27They did raise the prices, and the public did accept it. Games were $49.99 up until about two years ago. Now, they are $59.99. No one seems to have stopped buying consoles or games, so they've got a 20% increase to account for more expensive development.
- kiMMey1, on 10/10/2007, -1/+20No, it's EA Sports we're talking about here.
- pinenutz, on 10/10/2007, -1/+19My friend didn't believe that I saw an ad for Carl’s Jr. Hawaiian Teriyaki Six Dollar Burger change in the middle of an xbox live game of mlb 2k7. Phew...not going crazy
- Blisshead, on 10/10/2007, -1/+17In that we don't buy EA games anymore?
I hope this fails, for many reasons. Unless the games are free downloads. - ViciousDotOrg, on 10/10/2007, -0/+15I'm kind of pissed that they are choosing to "pump advertisements directly to" me through MY Internet bandwidth. Where's my kickback for using MY service? Reimburse me for what I'm paying my ISP so YOU can pump ads to me.
On second thought, websites are no better. I guess I was just hoping for the inevitable. Final Fantasy, sponsored by Mountain Dew. - TRUEPATRIOT, on 10/10/2007, -1/+16yeah i wouldnt mind if they drop the game prices were they should be at $50 or lower.we get free over the air tv that cost millions to produce why not get some free games that are ad supported
- bytecolor, on 10/10/2007, -0/+15I can see it now, game freezes with a lovely message in the lower left corner: Connecting to optimizedby.rmxads.com...
Christ what greedy bastards. - leahzero, on 10/10/2007, -1/+15Oh please. "Development" in this case means licensing, not actual game development: sports games remain fairly similar from iteration to iteration with mostly cosmetic upgrades.
We won't see this in RPGs or other games where billboards don't exist because they don't fit in the game continuity, yet the more creative, narrative-driven games tend to have high development costs (actual development, not licensing fees).
Of course, it's just a matter of time until we have commercial breaks during loading screens and other breaks in the action in all games... - chaosdude78, on 10/10/2007, -0/+14Unfortunately, the in-loading screen advertisements have already come. In the newest Splinter Cell game, during the loading screen, either the Nokia or Samsung logo is displayed, they claim it is to make it look as if the device your reading updates from is a real world device.
- philippbock, on 10/10/2007, -7/+21It’s not your game, you just bought a licence to play it.
- mcnasby, on 10/10/2007, -5/+18Not for the Wii...
- commiecat, on 10/10/2007, -2/+14http://www.penny-arcade.com/comic/2006/10/19
- 35263526, on 10/10/2007, -2/+13If you think that EA's yearly sports lineup constitutes high quality, then I think the small studios can do without your custom.
- Sp00nMan, on 10/10/2007, -0/+11I'm sorry, but 2142 is a HORRIBLE example of "realism". Um, in the year 2142 I seriously doubt there will be Intel Core 2 Duo's for sale. If anything it destroys the realism of some games.
- mrgreen4242, on 10/10/2007, -0/+10God I hate animated banner ads on cable (or OTA lately) TV. They're HUGE now. They were tolerable when they were little popup looking deals in the corner, but now it's an entire 1/3 of the screen. I hate them even more when they make noise... usually it's just a little whooshing sound that slides in at the start of the ad (as if you could miss it without the audio cue) but I'm sure they're going to start with more sound sooner or later.
- shoyurx, on 10/10/2007, -0/+10It's just like watching cable or satellite tv. We pay for it, but still have to watch commercials anyways. I guess the same thinking is being applied to our video games now too. It's a shame, but what can we do? Not buy the games with the ads I suppose.
- jason469, on 10/10/2007, -2/+12I'd be all for in game ads, IF it didn't cripple the game...which we all know it will. What happens when some kid decides to shoot up a school? they are going to blame which ever video game the kid was playing. The company who bought ad space in the game, will start backing away from the game and the game developers and publishers will start making video games: less violent, less explicit language, and less fun.
- fuzzynyanko, on 10/10/2007, -3/+13If they dropped the games by $20-30 at release, I wouldn't mind as much.
- PurpleSfinx, on 10/10/2007, -0/+9I totally agree. Use my bandwidth for something I don't want, you pay for my internet.
Also, not everyone has super fast internet. Fairly standard broadband in Australia would never let you stream even half decent video while playing an online game. - Sphonix, on 10/10/2007, -2/+11I can see where these companies are coming from. The costs of making a game has skyrocketed (think of some of the newer games with budgets of that of movies [Loved God of War II making of DVD]) and the cost hasn't really grown much. I know I wouldn't be paying more then 100 AUD (say about 85 USD) for a new game, and that's the upper limit...
But some games definitely DON'T need advertising. EA and its constant bombardment of crappy sports titles is one of them. I am sure these are mass produced off the same engine, only updating every few years (how many times can you recreate football, honestly its the same game every time!)... But then I have never been a fan of sports games.
Games like FEAR with discrete product placement don't really bother me, but when it stops being subtle and becomes intrusive then I don't think I would even consider buying the game. - danc256, on 10/10/2007, -3/+12Microsoft's contribution to console gaming:
- Ability to download patches to console games (when I first heard about it on the original XBox my first thought was "Great, now publishers can rush games with the confidence that they can patch it later". More than half of the games I bought for the 360 had a patch waiting for them even when they were out for < 24h). Sure there are legit uses for it (expansion packs) but there's also an abusable component.
- Raising the base cost of a game: MS was the first to push the $50 barrier to $60.
- As someone already said: micro-payments. Add-ons are good, but how many of those 'add-ons' look like they took content that they likely made as part of the original release and made you pay another dollar for it? This is right up there with "Greatest Hits" CD's that re-release 12 tracks but add 1-2 "never before released tracks". Yeah, if you don't want it, don't buy it. Still, the notion irks me anyway.
- And now... dynamic ads. Yep. My first thought is: Yeah this makes it SO much more realistic. Works well with the dynamic ads that now appear in the XBox 360 dashboard. Thanks for the compelling experience guys. - SimonGray, on 10/10/2007, -0/+9Ads - it's in the gaaaaame!
- inactive, on 10/10/2007, -12/+21Development costs are rising - bigger teams, more work to be done yet the public will NEVER accept a price rise in their games. This is something which is offsetting the new challenges facing development companies.
I'm all for it too, especially in sports games where it can add to the realism. - Elranzer, on 10/10/2007, -0/+8Not that I ever play any EA games regularly, but if I do, from now on it's with the ethernet cable unplugged (sure, there may be ads on the disc that rotate, but that defeats the purpose of the advertiser's subscription to EA's service).
- Azriel7, on 10/10/2007, -1/+9I wonder if I can sue them for unauthorized use of my internet connection. Especially those poor saps that have a download limits, metered internet, can they sue for lost internet bandwidth?
- macbwizard, on 10/10/2007, -2/+9comma splice?
- DeepFreezed, on 10/10/2007, -5/+12this is BS by EA scum. Why do people buy games from EA? it is our fault they keep doing this.
- Metalcard, on 10/10/2007, -1/+8So, this means X-Box Live will be free right... RIGHT!?
- xerus, on 10/10/2007, -4/+11Oh no... no...
- mrgreen4242, on 10/10/2007, -0/+7@awolf
SNES (and other cart based games) had a higher manufacturing cost than disc based games. They often needed additional memory installed in them, special chips, etc. Point being there was an actual, significant manufacturing cost for these games, whereas the games nowadays are very, very cheap to manufacture.
@mcnasby
And Nintendo made a point of saying the Wii was cheap to develop for, hence the lack of price increase. Without HD there's less time that goes into creating art assets which is a huge cost for games. In any case, 2 out of 3 consoles upped their game's price points by 20% about 2 years ago.
Sometimes the threaded reply system doesn't work for me, and I can only reply to a parent comment and not a reply. It seems pretty random though. - Cerialthriller, on 10/10/2007, -4/+11atleast this could help the gaming industry dodge government restrictions on games, but now well have the same problem with advertisers controlling games with their money and threats to take the money away so it still sucks..
- PostiveG, on 10/10/2007, -0/+6How do you Firewall an encrypted closed network like Xbox live, you're either on it or you're not! You can certainly Firewall or hack the PC versions of these games. However, it'll be only a matter of time where the pubs/devs counter this. They'll create a PunkBuster for ads, it will be built into the games. So, if you have the ads turned off, well you can go play on someone else's server. Vote with your dollars now, don't buy this crap.
- Bahranzuru, on 10/10/2007, -1/+7If they distributed it completely for free then they could theoretically get a copy to everyone who owned a system that could play the game, and assuming it's a good game, they would make more money from the advertisements then they would from just selling the game. So, lowering the price increases the number of people that buy it and companies charge more for advertising in "publications" that will reach a wider user base.
- Jaymoon, on 10/10/2007, -0/+6What information?
"Well this random guy on Xbox Live looked at your ad 100 times while replaying the same race. Your marketing campaign was a success!" - AJH16, on 10/10/2007, -0/+5Luckily, almost all these in-game ad services pull their advertisements from a different IP than the game content. Can anyone say easy block at the router?
- HyperJack, on 10/10/2007, -0/+5Then were going to have 404 errors around the side of the pitch during the game.
- PostiveG, on 10/10/2007, -0/+5So I guess Ubisoft is in on this too.
- PostiveG, on 10/10/2007, -0/+5You should be bothered, at least to read a bit more as to how Live works.
No it's not as easy as that for the 360! Live is a closed system, the ad servers will be within the Live network (remember they own MASSIVE). You can block Live, but not the content within Live. - kokuei, on 10/10/2007, -0/+5And the entertainment industry wonders why there is so much piracy.
- slipgrid, on 10/10/2007, -2/+7@"Why is this being dugg down?"
Because people seem to digg and bury stories based on their political stance. They don't want ads in games, so they bury the story. Forget that it is news worthy that the ads will be in games. Same goes for other topics. Many powerful stories show up on digg, and people bury them, because they don't want the to be true. It's sort of self censorship. If this story isn't on diggs front page, then people won't know that I own a copy of this EA game with a *****-ton of ads built in. If 9/11 stories from firefighters don't make it on the digg front page, then they won't know my support for * is misguided.
People use digg to promote their beliefs, not to save links to interesting articles... That would be del.icio.us. - inactive, on 10/10/2007, -0/+5so the game is free then?
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