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66 Comments
- josephb, on 10/12/2007, -4/+43Shipoopi
- Aero1, on 10/12/2007, -1/+31i like the fact the have to state that he won 3 super bowls on the complaint. lol
- JRumph, on 10/12/2007, -1/+16Stupid move on Yahoo's part for not covering themselves and doing things the right way. I really don't blame Brady. He has to protect his likeness because while it might just be Yahoo today, it could be something else worse tomorrow. He has to set the precedent that he'll fight back against people using his likeness without permission.
- inactive, on 10/12/2007, -1/+16Yahoo was just stupid for not obtaining the rights.....you would think they have a contract with the NFL.
- jpie05, on 10/12/2007, -0/+11I suppose 3 super bowl wins is sucky, you're right
- Toper, on 10/12/2007, -1/+8Yahoo did cover their butts...they have a a deal with the NFLPA, who holds the licensing rights when 6 or more players are used in an advert:
http://www.rotoworld.com/content/playerpages/player_main.aspx?sport=NFL&id=1163 - inactive, on 10/12/2007, -1/+8Hmm, maybe they should have used OJ Simpson instead.
- Karyyk, on 10/12/2007, -15/+22Yeah, yeah, Yahoo should have obtained the rights (that or put up an image of a player who isn't a classless prima donna). Dumb move by Yahoo, no-class move by Brady. Now Digg me down and let the Brady lovefest commence...
- jdb252, on 10/12/2007, -0/+7Isn't Yahoo wealthy and famous too?
- CraigB12, on 10/12/2007, -2/+8SERENITY NOW!!
- wendelgee2, on 10/12/2007, -2/+8Those darn Brady's are always getting into wacky adventures! Remember that time when Greg got caught with pot in Thailand....oh, those were the days.
- BadassCheese, on 10/12/2007, -3/+8@ Karyyk
Tom Brady is one of the classiest players today. He took a pay cut to keep a defense for the Patriots, whereas Payton Manning took a pay raise and the Colts no longer have a running game as a result. - tonicboy, on 10/12/2007, -2/+7You're an idiot. So are only poor people allowed to protect themselves? Rich people are supposed to just bend over and take it?
- Falcon19, on 10/12/2007, -2/+5I would probably be angry if I saw my face all over Yahoo and in full print ads in Sports Illustrated without my permission. You have to draw a line somewhere...
- ihatepeterh, on 10/12/2007, -0/+3are you retarded? or did you get tom brady mixed up with peyton manning? for future reference, if you want to tell them apart, look at their hands. tom brady's hands are covered in superbowl rings. peyton manning's hands are pointing at his offensive line while he yells at them.
- spidoman, on 10/12/2007, -1/+4"Just imagine, what's one of your biggest assets? Probably your car. If someone started using your car without your permission"
Fact: When Tom Brady's picture is on Yahoo.com, he is not able to play football. He's busy being in a picture on the internet. - SoxFanNH, on 10/12/2007, -1/+4LMAO that was one of stupidest posts I have seen.
- canadianguy33, on 10/12/2007, -3/+6As topper noted further down in the comments:
"Yahoo did cover their butts...they have a a deal with the NFLPA, who holds the licensing rights when 6 or more players are used in an advert:
http://www.rotoworld.com/content/playerpages/player_main.aspx?sport=NFL&id=1163" - Tabris, on 10/12/2007, -0/+3Explain how a taxpayer loses from a person suing a company?
- tonicboy, on 10/12/2007, -3/+6This has nothing to do with Brady. All celebrities have their image and endorsements which are one of their primary assets. They would be fools to let people use them without permission. Just imagine, what's one of your biggest assets? Probably your car. If someone started using your car without your permission, is it a "no-class" move if you take them to court? The car belongs to you, what the hell right do they have to use it?!
- japostoles, on 10/12/2007, -0/+2They used his image on banner ads to promote fantasy football, they aren't talking about the print ad. RTFA
- inactive, on 10/12/2007, -1/+3yeah the Patriots truly suck, 3 Superbowls, and only 1 missed play off spot in the last 5 years...what a ***** team.
/***** - spidoman, on 10/12/2007, -0/+2Most over-rated law suit. But he'll win because the team of lawyers he has will make up for all his mistakes.
- perogi21, on 10/12/2007, -1/+3Haha Giants? You have a quarterback who epitomizes a self-centered jackass. Brady keeps his salary (relatively) low to keep the Pats in the hunt for rings.
Oh yeah, rings... many many glorious rings... Maybe if Eli is nice, Tom will let him look at them. - inactive, on 10/12/2007, -3/+5So basically he wants his cut?
- inactive, on 10/12/2007, -0/+2Brady "claims that the online giant improperly used his image to promote its fantasy football game." So maybe his image was used outside of the scope of the original contract with the NFLPA?
- inactive, on 10/12/2007, -2/+3@BadassCheese
Huh? The Colts rush for a whopping 4 fewer yards per game than the Patriots. Both are middle of the pack in pure rushing yardage. Both are tied for third in the NFL with 14 rushing TDs. So uh... hardly "no running game" for the Colts. Have you seen Edgerrin James' stats this year? 199 yards. All season long. - tonicboy, on 10/12/2007, -0/+1@spyyder
Don't be a jackass. OF COURSE this is all about money. But people have the right to protect their money. I do. You do. Tom Brady does too. - dclowd9901, on 10/12/2007, -2/+3What?
- yomimedia, on 09/17/2008, -0/+1Wow. They must have kept that one quiet. Didn't know about that.
- drifter, on 10/12/2007, -0/+1wow you all need to stop being jealous that we not only whoop ass but do it when you guys put us down.
Talking trash about Brady being a baby. What about Manning and always crying about penalties not being called and just being an ***** who thinks he is good looking and needs to be in every damn commercial.
Keep talking trash while we own in the Playoffs. - blacktoes, on 10/12/2007, -0/+1...
- habitat2050, on 10/12/2007, -0/+1I'm a Public Relations major and this is called appropriation. The use of someones image without consent for monetary gain is considered Privacy Intrusion. Yahoo's gonna have to poop a golden egg for him now.
- rjskid06, on 10/12/2007, -0/+0so does this mean brady will not be earning me fantasy points this week?? I mean he is crying about them using the pic but he will let them use his name in FFB???
- SportsBuff, on 10/12/2007, -0/+0See my detailed notes above about licensing agreements...
- SportsBuff, on 10/12/2007, -0/+0His name and statistics are being used as historical facts. Fantasy sports companies can use that historical information - first amendment.
- ckinney23, on 10/12/2007, -0/+0I don't really see why this should matter, it's not like Brady is unaware of the fact that he's one of the most recognizable faces in sports. Maybe next time he'll sue Patriots fans using his picture as an avatar somewhere for illegally using his likeness to promote themselves as Patriots fans. Please stop wasting people's time over a frivolous lawsuit that isn't actually going to help anyone involved significantly.
- mistercharlie, on 10/12/2007, -5/+5Peter Griffin should have kicked his ass when he had the chance.
- Bustin, on 01/27/2008, -0/+0Really, you dont think Tom Brady is self centered, he knocked up his girlfriend and left her, What a jerk. I hope his pansy ass ankle doesn't hold up even on the first play so then Matt Cassel can show the world what he doesn't got.
- SportsBuff, on 10/12/2007, -0/+0A quick note - I am the current President of the Fantasy Sports Trade Association (www.FSTA.org), so here are a couple of quick notes...
Yahoo does have a licensing agreement with the NFLPA. Each licensing agreement is negotiated separately, so their deal might be different than agreements I've seen. In a typical agreement, much of the wording is confusing and there are often questions about whether the agreements apply to photos, names, likenesses, etc. Typically, companies are required to pay each athlete for their photo and/or endorsement and the ads should be approved by the NFLPA and the individual athletes. This is only when using a photo or endorsement (not a name or statistics).
All companies in the industry are questioning whether licensing deals are required (based on a favorable summary judgment in the CBC vs MLBAM lawsuit). But, we generally accept the fact that we can not use single, individual photos.
So, the real questions are:
- Did the Yahoo NFLPA agreement have unique wording that would allow them to use photos of 6 or more players as a group, without approval of the athletes?
- Was the print ad or any of the banner ads approved by the NFLPA before they were published or displayed online?
- If the ads were approved, then Brady's issues should be with the NFLPA and not Yahoo.
There has been a lot of turnover in the Yahoo fantasy sports world, so I haven't heard anything directly from them on this issue.
In the past, Yahoo has certainly been very professional in everything they do in the fantasy sports space and they have followed their agreements... so there's a good chance that they valid approvals for everything they've done. - tomvendetta, on 10/12/2007, -4/+3I'd be like "HOLY PHOTOGRAPHS BATMAN", then proceed to show it to anyone I could find.
- inactive, on 10/12/2007, -2/+1@tonicboy
uh, buddy, POOR people don't ever get justice because they can't afford lawyers. Don't be a jackass. You can bet this is ALL about the money. Another malicious abuse of the legal system by the wealthy - tomvendetta, on 10/12/2007, -2/+1Hah, I thought the same thing :D
- mv10, on 10/12/2007, -4/+3Big Blunder by Yahoo! Brady will win this lawsuit just like he wins in the postseason. In other news, the new Tom Brady; Tony Romo wouldnt sue Yahoo!. Tony Romo would demand money
- Anubis2051, on 10/12/2007, -6/+4One more reason to hate the patriots, GO GIANTS!!!!!!!
- swoopdog, on 10/12/2007, -5/+3what an ego
- inactive, on 10/12/2007, -4/+2GO NINERS!!!
- unknamed, on 10/12/2007, -3/+1FTA: "The complaint notes that while the football All-Pro is a "worldwide celebrity" who has become "famous for his prowess as an NFL quarterback, his fame is not limited to the world of sports."
Yeah right, he's also famous for.... ummm.... "hosting Saturday Night Live"??? Uh,yeah, that's what he's really known for. Gotta love how lawyers stretch the bounds of reality in court documents.
But that really does confirm that the Patriots are the new "America's Team", nothing more American than suing. - jessecrouch, on 10/12/2007, -4/+2is that "Tom Brady Sues Yahoo!" or "Tom Brady Sues Yahoo!!"
- ceralor, on 10/12/2007, -4/+1How does one man win a super bowl? Isn't football a team sport?
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