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Pizzeria makes workers wear shirts quoting bad Yelp reviews

consumerist.com — Instead of hiding the bad press, the pizzeria proudly features quotes from one-star reviews posted on Yelp about the pizzeria and made them into T-shirts for their staff to wear. Punishment or brilliant marketing scheme?

Who dugg this? Made popular Mar 5, 2009

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186 Comments

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  • alanocu, on 03/05/2009, -5/+329Should say our food gives you pizzarrhea.
  • agentsrecord, on 03/05/2009, -3/+249That's pretty epic. It's hard to talk ***** to a dude wearing a shirt already talking ***** about where he works.
  • monkeysama, on 03/05/2009, -3/+138I feel sorry for the YouTube employees.
  • Autodidaddict, on 03/05/2009, -2/+129Good idea, but I like this one better:

    http://failblog.files.wordpress.com/2008/10/sneaky ...
  • hotdiggity0808, on 03/05/2009, -3/+122I love it.
  • protonone, on 03/05/2009, -1/+71I was going to say it would be great for politicians to wear these, but then I realized they would all say the same thing. "They lied."
  • dygel, on 03/05/2009, -2/+62It's neither punishment nor brilliant marketing. This is a shot back at Yelp.

    If you weren't aware, Yelp's business model revolves around harassing restaurant and night club owners. They offer their Yelp premium service for businesses, which will allow them to push bad reviews to the bottom and dispute reviews they feel are "malicious" or "unfair". Which isn't a bad deal, per se, but Yelp doesn't stop there.

    You couldn't prove it, but Yelp's been said to emphasize bad reviews if a business owner doesn't want to buy the premium service. In some cases, they've even been accused of actually fabricating poor reviews of a business to "encourage" the owner to buy in.

    These t-shirts are likely an answer to that. The pizzeria is clearly showing that they don't give a damn about what reviews are on Yelp. They're not going to change what they do and they're not going to cave in to Yelp.
  • Murdats, on 03/05/2009, -2/+62at the very least it will leave people more impressed with the pizza once their expectation has been lowered.
  • cbeach, on 03/05/2009, -11/+60This story is likely to be a viral marketing exercise run by Yelp, which desperately needs good publicity to distract from the recent extortion scandal. http://blogs.ft.com/techblog/2009/02/yelp-rejects- ...

    Don't give Yelp free advertising. Bury this article.
  • Disgod, on 03/05/2009, -0/+48Oddly enough that was part of a positive review.
  • jmill987, on 03/05/2009, -1/+48I would love to try to be funny by rearranging the words in your sentence, but my sense of humor sucks.
  • AManWithNoName, on 03/05/2009, -0/+42Oh *****, that's an image I did not need.
  • KMartSheriff, on 03/05/2009, -4/+42*fap fap fap*
  • kxmjb, on 03/05/2009, -1/+37I would love to be able to read that whole shirt, but the picture sucks.
  • 0tis, on 03/05/2009, -0/+35"He killed my sister" - yelp.com
  • JimSwarthow, on 03/05/2009, -0/+33$5 says sales have improved since the t-shirts entered the picture. know why? most people (not you) enjoy a good joke.
  • derrickkendall, on 03/05/2009, -4/+37awesome, it's nice the owner is embracing it and trying to improve
  • bradharrelson, on 03/05/2009, -6/+36Who reads yelp?
  • Adelhas, on 03/05/2009, -2/+30Goddamit its 3:34AM and this just made me hungry and put a pizza in the oven.
  • newman8r, on 03/05/2009, -1/+28hah... maybe Doctors should try scrubs with their bad reviews

    "this guy was a complete dick to me" -yelp.com
  • MeNaCe942, on 03/05/2009, -2/+29kudos to not buying into yelps extortion tactics and paying to have those negative comments removed and coming up with a creative and unique way to play it back at them
  • 0tis, on 03/05/2009, -1/+27Pig fat is a crucial ingredient in pizza, without it you just won't get a proper heart attack.
  • 6shot, on 03/05/2009, -0/+25Talk about shoving the ***** back in their faces. Genius.
  • w3ber, on 03/05/2009, -0/+223:03 PM here, i like turtles
  • allenwrench, on 03/05/2009, -0/+21I'll bury it for $300
  • theword12, on 03/05/2009, -0/+21That's not a fail. That's a SUCCESS in my book.
  • ihate2regist, on 03/05/2009, -0/+21more like font fail
  • dn11, on 03/05/2009, -0/+21"I went in to get my tonsils removed and came out with breast implants. I'm a dude" - yelp.com
  • wild, on 03/05/2009, -0/+19OkCyDe, you have no idea how Yelp works, do you?
  • Sukki, on 03/05/2009, -1/+19If you can't read it, I'm pretty positive it says "The pizza was soooo greasy. I am assuming this was in part due to the pig fat."
  • tgrokz, on 03/05/2009, -0/+16http://www.yelp.com/biz/pizzeria-delfina-san-franc ...
  • fxu1989, on 03/05/2009, -1/+15Reverse psychology my friend.

    Say something good in a sarcastic tone.
  • ownsauce, on 03/05/2009, -3/+17I would love to be able to eat the whole slice, but that pizza sucks.
  • alibanana, on 03/05/2009, -1/+15This isn't good publicity for Yelp - all it does is highlight the fact that the majority of negative reviews are inane, biased and ill-informed. Hardly helping their cause is it?
  • bjs3171, on 03/05/2009, -0/+13i think the point is that these are fake reviews because the owner wouldn't advertise with yelp
    http://www.eastbayexpress.com/news/yelp_and_the_bu ...
  • Ridesabike, on 03/05/2009, -0/+12I just called Domimo's. Screw you, losers!
  • JM0ney, on 03/05/2009, -0/+12I thought Pizza Hut had that slogan already...
  • TheMachine1, on 03/05/2009, -0/+12It proved to me we are subliminal idiots that can be manipulated by marketers. I'm cooking a pizza after the mere mention of pizza.
  • aparatoc, on 03/05/2009, -0/+11never heard of it till now.
  • TwiiLight, on 03/05/2009, -0/+11Somehow that actually makes me want to eat from there more
  • REBECCAFRIEDMAN, on 03/05/2009, -1/+11Reverse chic
  • danwgre, on 03/05/2009, -1/+11I think the wording of this title is strange, "Pizzeria MAKES workers wear..." It's a company uniform, the title almost gives me the impression that there was protest by the employees or something.
  • BlueLove775, on 03/05/2009, -0/+10I love pizza...
  • urbanskwirl, on 03/05/2009, -0/+9approx. 5.7M people
    http://www.quantcast.com/yelp.com
  • iMark, on 03/05/2009, -0/+9Politicians always say "they lied"

    I'd be more impressed by a politician wearing a shirt which says "I lied"
  • Syric, on 03/05/2009, -0/+9They should wear "I am lying right now."

    PARADOX ALERT
  • inactive, on 03/05/2009, -1/+101:07 PM here. We have reached the border of Berlin. My battalion has managed to to survive without any casualties. We will report back once we've captu.... what was that?... OOHH SHHII-----
  • OkCyDe, on 03/05/2009, -4/+13What kind of credible food critic writes 'soooo greasy'. Are they writing for their school magazine or something?
  • fxu1989, on 03/05/2009, -0/+84:07 AM, no frozen pizza in the fridge, and the pizza place is closed :(
  • dieboldcracy, on 03/05/2009, -0/+8very postmodern
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