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Pepsi Sues Coke For False Advertising, Demands Drink Recall

consumerist.com — Pepsi is suing Coke over claims that their new sports drink, Powerade Ion4, is "more complete" than their own Gatorade.

Who dugg this? Made popular Apr 19, 2009

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  • mmaine, on 04/19/2009, -17/+250I prefer good old water over both Powerade and Gatorade :-)
  • geneticlemon, on 04/19/2009, -2/+206IT'S GOT ELECTROLYTES!
  • bixby1, on 04/19/2009, -3/+158Meanwhile, Coke is too busy suing itself.
  • vinceislegend, on 04/19/2009, -1/+142When God gives you lemons, you FIND A NEW GOD!

    POWERTHIRST!
  • fucter, on 04/19/2009, -4/+128sugar water
  • sexypeon, on 04/19/2009, -7/+80Drink nothing but Gatorade for months and water tastes like heaven.
  • anthonylam, on 04/19/2009, -23/+94***** Pepsi. I chose Coke in the Pepsi Challenge
  • geneticlemon, on 04/19/2009, -0/+52THE THIRST MUTILATOR!
  • kinerry, on 04/19/2009, -1/+53because it's got electrolytes!
  • LJSeinfeld, on 04/19/2009, -1/+50sugar, water, purple.
  • cl2yp71c, on 04/19/2009, -2/+42Both are infringing on Kool-Aid!
  • Jarrane, on 04/20/2009, -1/+41We need to review the meaning of the word 'literally'.
  • reparsed, on 04/20/2009, -3/+41If Gatorade had been developed by FSU would it be called Seminole Fluid?
  • cl2yp71c, on 04/19/2009, -0/+37BRAWNDO!!!!
    PLANTS THIRST FOR IT!
  • SniperZero, on 04/19/2009, -6/+43Its what plants need.
  • SpeedSteamBoat, on 04/20/2009, -0/+36No, ITS GOT WHAT PLANTS CRAVE!
  • Haoie, on 04/19/2009, -4/+39Why are both drinks called ______ade? That's some suffix.
  • Banda7, on 04/19/2009, -1/+35Because Gadorade its whats plants crave
    I just saw it in a commercial, it must be true
  • ivankraszl, on 04/19/2009, -1/+35Pepsi is doing a favor to Coke by bringing Powerade to attention. They are practically the same, but Powerade sounds much better.

    Why does Gatorade remind me of Idiocracy??? :)
  • LonesomeFighter, on 04/19/2009, -12/+42drink nothing but it for months and trust me, some good ol' Gatorade tastes like heaven.
  • Macintoshreader, on 04/19/2009, -38/+68Pepsi sucks.
  • JT114881, on 04/20/2009, -0/+28ROCKET EDITION!
    With all new flavors like:
    MANANA, FIZZBITCH AND GUN.
  • Murrabbit, on 04/19/2009, -0/+27I think "more complete" is vague enough to not be counted as a false claim, at least in the US.

    Honestly I'd like to see laws restricting "only factually supported" claims in advertising. It'd be fun to watch how many ***** products just evaporate over night. Bye bye head-on!
  • trapper2530, on 04/20/2009, -1/+27***** what the ***** is juice?
  • JYoungest1, on 04/19/2009, -3/+29Its less the water and more the bottle.
  • drivingalone, on 04/20/2009, -2/+26@ sexybobo. I've generally had the same experience as Zephik. I gave up Mountain Dew for a few months then had one and could hardly taste/enjoy it. I guess this means...everyone is different?! Scary.
  • quirkopatra, on 04/19/2009, -7/+31But sometimes a little Mountain Dew is like an elixir from Heaven.
  • inactive, on 04/20/2009, -2/+25How could those people NOT know one over the other?

    Pepsi has a very specific fizzy ***** taste.
  • inactive, on 04/19/2009, -17/+40Drink only water for a year, then try a pepsi and you'll put it down quicker than you picked it up.

    You really get a good idea of the ***** we eat, when you go organic and health nutty for an entire year, then you start trying some of the old stuff you used to like. They could do a "Super Size Me" on this kind of thing.

    Flavored water is the new "sports drink" for me. Everything else is too strong or makes me feel ill.
  • jftitan, on 04/20/2009, -0/+22grape drink!?
  • axiomatose, on 04/20/2009, -1/+22purple drank
  • notthatnoise, on 04/19/2009, -2/+23no actually both powerade and gatorade are great if you're working out for over an hour, and especially healthy if you're doing an event that lasts all day where you can't eat, like a wrestling tournament, where if you eat you'll puke in your next match.
  • sexybobo, on 04/20/2009, -10/+29@Zephik
    That is such *****. I gave up pop for a year and a half before i cheated the coke i had was the best thing i ever tasted. Same thing with mcdonalds went 6 months not eating at mcdonalds it was as good as ever.
  • bubbameister33, on 04/20/2009, -1/+20You mean that stuff from the toilet?
  • dlan4327, on 04/20/2009, -8/+27In other news Coke sues Pepsi for tasting like *****.
  • faceless323, on 04/19/2009, -0/+18What do plants crave?
  • BA88, on 04/20/2009, -4/+21i lied in the pepsi challenge and said pepsi was better just so i would get free *****. it literally was *****. here is the list of what i got: a really big rubber band, a miniature pepsi flag, and a coupon for 50 cents off a 2 litre of pepsi. i only kept the rubber band because it was big and i was 12
  • Blinker1315, on 04/19/2009, -4/+21I'm with mmaine, I drink only water (and black coffee) and a lot of it. Healthiest drink around. As a kid, though, I was part of the Pepsi Generation.
  • SRSco, on 04/19/2009, -3/+20You're*
  • JRowe3388, on 04/19/2009, -1/+18Looks like no one else has seen Idiocracy?
  • XenoSNK, on 04/19/2009, -4/+20GAAAAAAAAAAATORAAAAAAAAAAAAADE
  • dschmink, on 04/19/2009, -3/+18Yes and no... For endurance athletes that need the carbs it's a good drink. For your average person in the gym who is just working out, no. For the most part all these sports drinks are just sugar water and spike your insulin levels. So unless you factor in those carbs and they meet your specific needs, no reason to buy them. Water during a workout, and chocolate milk after are still the best things on the market.
  • Bisclavret, on 04/19/2009, -0/+15but... they taste good!
  • nuyorican313, on 04/19/2009, -2/+17What a joke. Like these two and every other major company don't falsely advertise every single day to get consumers to buy theirs over the competition. Why is there always disclaimers on the bottom of commercials and on their websites, covering their ass because they know if you took their words literally you'd call ***** all the time. To sue for this reason is childish and stupid. You make enough money already, just worry about your own product and let the consumer decide which is better.
  • Muffinhunter, on 04/20/2009, -0/+15IT'S LIKE CRYSTAL METH IN A CAN
    IT'S CRYSTAL METH IN A CAN
    POWERTHIRST IS CRYSTAL METH
  • wdw25, on 04/19/2009, -0/+15http://www.splendad.com/ads/show/49-Gatorade-Origi ...

    Just for anyone who doesn't know why Gatorade is called Gatorade.
  • kaijunexus, on 04/20/2009, -0/+14Edgars's favorite
  • GKaushik, on 04/19/2009, -1/+15everyone who didn't digg you up needs to see Idiocracy.
  • GoKings, on 04/19/2009, -0/+14But but... They have electrolytes! If only people realized that all it is is ***** potassium and sodium.
  • Mankrik, on 04/20/2009, -2/+16Coke should sue Pepsi for all the slander/false advertising they've done.

    "JIMMY HENDRIX WULDA PLAYED AN ACCORDION IF HE DRANK COKE! EVEN EINSTEIN THINKS COKE IS GAY. BUY PEPSI!"

    That said, I don't really care for one over the other drink wise.
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