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See the original image at divinecaroline.com —

New Pepsi Cola: Can Pepsi Actually Make Something Natural?

divinecaroline.com — Pepsi recently introduced Pepsi Raw to the UK market, their first new Pepsi drink in 10 years. All natural? Yes. Healthy? Probably not.

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  • daftie, on 03/04/2008, -4/+24But then where will I get my sugar rush?
    • homedaddy, on 03/04/2008, -0/+9you can add your own HFCS right back in. :)
      • StatusQuoRules, on 03/05/2008, -0/+1Yuck! HFCS? Sucrose all the way!!!!!! UK Coke FTW!

        I actually imported Jolt Cola and prefer it to normal Coca-Cola :) it said sugar on the ingredients and not HFCS (not really sure if its the high-fructose corn syrup or real sugar)
    • AmyWhere, on 03/04/2008, -0/+6Jolt cola, my fav. Double the HFCS!
      • Nicksname1, on 03/04/2008, -3/+2Im a fan of the new Clemens Cola which also has double the HFCS as well as triple the HGH
    • fluidfoundation, on 03/04/2008, -0/+7Dr. Pepper chaser, of course.
    • EwMo, on 03/04/2008, -0/+38Perhaps from the cane sugar that is on the ingredients list.
    • RSTaichi, on 03/04/2008, -1/+12Cane. Sugar. Cane. Sugar. Cane.
      Athletes rejected, governors corrected
      Gangsters, thugs and smugglers are thoroughly respected

      Maybe Grand Master was on to something?
    • themastersb, on 03/04/2008, -12/+7When it said "Can Pepsi Actually Make Something Natural?" I thought it meant can they actually come up with their own idea without stealing something from Coke.
    • onClipEvent, on 03/04/2008, -0/+2don't forget the sugar crash...
    • kesin, on 03/04/2008, -0/+3get some crack
      • astrotrain, on 03/05/2008, -0/+1..some nice female crack pictured in those two adverts...
    • unreg, on 03/04/2008, -0/+9Jones Soda FTW!!
    • Nerfdude, on 03/04/2008, -0/+6i like the ads.

      "Pepsi Raw: rock out with your ***** out"
    • rcflyr, on 03/04/2008, -0/+3You can get your sugar rush from raw - you just won't get your high fructose corn syrup rush.
  • salmatime, on 03/04/2008, -1/+55I can't imagine what it tastes like, but I would be willing to try it.
    • fluidfoundation, on 03/04/2008, -10/+5Why, because Crystal Pepsi was so tasty? Or was it Pepsi Clear? Or Coke Clear?
      They all taste like malted battery acid to me anyway.
      • Odopoddie, on 03/04/2008, -1/+10I can't believe you brought up Crystal Pepsi. My God what were we thinking???
        • yacks, on 03/04/2008, -1/+5I loved Crystal Pepsi. as addicting as Crystal Meth but not quite as harmful.
        • BabyWookie, on 03/04/2008, -2/+3Not as bad as crystal gravy running down your chin.
        • adooga, on 03/04/2008, -1/+2*****, yacks! Now I want some meth. And a pepsi.
      • surKaz, on 03/04/2008, -0/+4Hey!,,, Malted Battery Acid (MBA) is the best thing on this planet...
      • vault, on 03/04/2008, -0/+17haha crystal pepsi was great...they need to bring THAT back
        • SeekaF, on 03/04/2008, -5/+3LOL, along with Clear Beer and Clear Gravy!
      • fluidfoundation, on 03/04/2008, -0/+1Wow...I guess people really like malted battery acid.
    • EwMo, on 03/04/2008, -0/+4I just want to get ahold of one of those sweet bottles
    • Jeffler, on 03/04/2008, -0/+4All Natural 7UP is way better then the old one, so I have a good feeling about it.
    • Entroper, on 03/04/2008, -0/+1I'm sure it tastes better than regular Pepsi. Ever tried a cola made with cane sugar? I got an RC Cola at a convenience store in western VA once, came in a glass bottle. I took one sip and thought, holy crap, there's no way the glass is making it taste this good, looked at the ingredients list, and there was no HFCS to be found. Inverted cane sugar. Great stuff, and slightly less bad for you than corn syrup. :)
  • clc101, on 03/04/2008, -4/+9wow intersting! I would love to try one out for myself..
    • laughandsing, on 03/04/2008, -2/+0Me too.
    • powerfullogic, on 03/05/2008, -0/+1I would love to punch you both in the face but we don't always get to do what we want do we?
  • kterrance, on 03/04/2008, -0/+56Why would you do a limited release in bars and clubs if it's about being all natural? I gotta be honest, when I'm throwing down alcohol I'm not thinking about my health.
    • qalivetest1, on 03/04/2008, -4/+1you've gotta counteract the effects of the alcohol somehow.
      • subliminalurge, on 03/04/2008, -0/+3No, you don't. The effects are 99% of the reason for drinking alcohol.
        • dmightx, on 09/21/2008, -1/+3I think he is talking about the health problems from alcohol.
    • Gerbil_Juice, on 03/04/2008, -0/+8When I'm throwing down alcohol, I'm obviously not drinking soft drinks.
      • astrotrain, on 03/05/2008, -0/+1Actually some Coke-A-Cola + Red Bull and some JD go very well together
    • zydeco, on 03/04/2008, -0/+6Because it's probably insanely expensive compared to other soft drinks. If you can get people to spring for it in a nightclub environment (What's that? $500 for a bottle of champagne? Put it on my card!), they'll eventually drink it elsewhere. Adds to the buzz factor if you can get the pretty people photographed drinking it, too.
    • barf314, on 03/04/2008, -1/+4Rum & Raw kinda has a ring to it...
      • MasterGrief, on 03/04/2008, -0/+1You can get rummed raw by it.
      • astrotrain, on 03/05/2008, -0/+1Sounds like a new album name for the Fine Young Cannibals...
    • BruceDude, on 03/04/2008, -0/+0Higher production costs than their regular line because its not mass produced.
      Its a limited release so they can charge higher prices to make up for it. That and test to see how much demand there is.
  • endoccupation, on 03/04/2008, -2/+30Well we know the health movement is real when pepsi is on board. Welcome guys.
    • richardiscool, on 03/04/2008, -10/+2HAHA YOU SAID YOU WELCOME GUYS, THAT MUST MEAN YOU'RE GAY
    • tektalk, on 03/05/2008, -0/+1Or we know that Pepsi also wants to cash in on the health movement, it doesn't hurt to be cynical.
  • Bajayjay, on 03/04/2008, -1/+12The bottle and the ads are great. Turn them around.
    • TomPhoolery, on 03/04/2008, -1/+2They look like sugary, all-natural butt plugs.
  • cunorskbear, on 03/04/2008, -1/+47forget calories, the real question is how will it taste mixed with whiskey?
    • CalmBlueOcean, on 03/04/2008, -0/+2Time to look beyond cola as a vessel. Embrace the bubbles.
      • astrotrain, on 03/05/2008, -0/+1...tiny bubbles.... in the wine....makes me feel happy.... all of the time.....

        yeah... sounds pretty good to embrace
    • borez, on 03/04/2008, -0/+2Not good, see below
    • dontstaylong, on 03/04/2008, -1/+1this man asks the correct questions in life.
  • FajitasRecipes, on 03/04/2008, -0/+9This would go great with some organic fajitas.
  • digghandyman, on 03/04/2008, -11/+6I secretly have always liked Pepsi better than Coke but have always kept that quiet because Coke drinkers are die hard. So do I need to get to the UK to try this RAW thing out?
    • surKaz, on 03/04/2008, -0/+1No... I think they'll be here soon enough... That's if it doesn't do too bad in their 'trial' runs..
  • Swallowell, on 03/04/2008, -0/+28This is great but I'm still waiting for Rawberry!
  • CalmBlueOcean, on 03/04/2008, -1/+3I'm waiting for PepsiKombucha. And you know they'd come up with a fancy marketing product name like "ZenPepsi"
    • Ellipsys, on 03/04/2008, -0/+2Pepsi Kombucha? There's two things I'd never think to go together. Though, I have to admit ZenPepsi is better than "PepsiYeasty - It'll Grow On You!"
  • meshman, on 03/04/2008, -3/+5Well, it's a far better name than "Coke Zero". What marketing genius thought that up? The same guy that named the "Hummer"?
    • EwMo, on 03/04/2008, -1/+12Coke Zero is a Diet cola specifically targeted at men, who, as a group, do not usually drink "diet" sodas. By replacing Diet with Zero, it's actually been mildly successful; it implies a healthier soda, without the feared Diet name.
      • shuffle, on 03/04/2008, -5/+3Yeah thats it. It has nothing to do with changing the taste so that it doesn't taste like you are eating the ass out of a skunk...
        • renegadeafk, on 03/04/2008, -5/+4It tastes the ***** same as regular coke to me.
        • redneckblues, on 03/04/2008, -0/+4I'm a Pepsi man, but I have got a soft spot for Coke Zero. Tastes better than the real thing IMO.
      • stignordas, on 03/04/2008, -0/+2That was a visual I really didn't want before lunch. Maybe later tonight?
      • psykiv, on 03/04/2008, -0/+1That's exactly why I like Coke Zero. Oh, and I like the taste of it better. Normal coke tastes WAY too sweet for me.
      • dsmx, on 03/05/2008, -0/+1I compared the ingredients in Diet Coke and Coke Zero, the only difference I could see was that there is more phosphoric acid in coke zero which explains it's very harsh taste. This is based on the fact in the UK ingredients have to be listed on packaging in order of how much is in them and it was higher up the list in coke zero than in diet coke.
    • derek20cali, on 03/04/2008, -0/+3What's wrong with the name?
    • OverkillTASF, on 03/04/2008, -0/+3The "HUMMER" was originally manufactured by A.M. General for the military, and was called the HMMWV. High Mobility Multipurpose Wheeled Vehicle. People called it a "HumVee" because that was easier to say. "Hummer" was likely not a marketing ploy, but what the guys in the office started calling it, which caught on for the civilian versions of the humvee.
  • EwMo, on 03/04/2008, -5/+17Jones soda has been using cane sugar forever. Looks like someone finally noticed.
    • MillionsLivio, on 03/04/2008, -6/+3Faygo is better.
      • Yander, on 03/04/2008, -2/+2Faygo FTW!
      • bryik, on 03/04/2008, -0/+1What the ***** is Feygo? Sounds like something a metrosexual would drink.
        • astrotrain, on 03/05/2008, -0/+1Faygo is popularized by the rap group ICP (Insane Clown Posse or Inner City Posse), they endorse the stuff.
    • vault, on 03/04/2008, -12/+3Too bad Jones soda sucks.
      • PauliAnna, on 03/04/2008, -0/+5Yea but they have the coolest labels and freaky coloring.
      • Axemantitan, on 03/04/2008, -1/+9You obviously haven't tried their cream soda.
        • vault, on 03/04/2008, -0/+4Cream soda has to be Dr. Brown's or else you're a heathen.
          • Herkimer56, on 03/04/2008, -1/+2Amen. There can be only one and Dr. Brown's is it.
      • unreg, on 03/04/2008, -0/+1I love the Green Apple variant.
      • ninjathis, on 03/04/2008, -0/+1a friend of mine took the picture on the green apple one and a few other ones and her last name is jones lol
    • SPLASTiK, on 03/04/2008, -0/+10Forever? They've only been doing it since Jan 2007...
      Also Jones doesn't use pure cane sugar, it's inverted cane sugar syrup which is a mixture of glucose and fructose, just like High Fructose Corn Syrup.
    • yacks, on 03/04/2008, -0/+15"Mexican" Coke uses cane sugar.
    • iFrikkenR, on 03/04/2008, -0/+1Over here corn syrup is pretty much non-existant. Pepsi, Coca-Cola products and all other soft drinks manufactured in NZ/Aus have always used regular sugar (supports the Australian sugar cane/beet farmers i guess, just like HFCS supports American corn farmers)

      To be honest when i was visiting Canada and got a hit of HFCS soda i thought the taste was pretty damn good but i guess that's only because it was completely new to me
  • borez, on 03/04/2008, -1/+5I tried some of this with JD in Fabric nightclub London ( if I remember rightly... I go to a lot of clubs ) it tasted like the flat cola you get from bar lines when the gas isn't working properly.
    • PauliAnna, on 03/04/2008, -1/+1barf
    • rizo83, on 03/04/2008, -0/+0I want to go to Fabric :(
      • borez, on 03/04/2008, -0/+5Your not missing much mate. Dark, overcrowded, full of tossers, too many pill heads, too loud to have a conversation, ***** backstage area, expensive drinks etc. etc. etc.

        I only ever go if I'm engineering bands there to be honest. Plenty of better clubs in London.
  • jls33fsls, on 03/04/2008, -6/+3Well, if drinking RAW gets the girls to go "as nature intended" as suggested by those ads, then I'm all for it!
    • Magnus150, on 03/05/2008, -1/+1Brazilian wax ftw
    • iansides, on 03/05/2008, -1/+1yeah their natural instincts of staying away from guys like you.
  • Mr.Gone, on 03/04/2008, -8/+1The problem is that it goes bad after 3 days and makes you walk around like a pretentious douche nozzle while you drink it.
  • orukabir, on 03/04/2008, -0/+2http://pepsiraw.co.uk/

    Flash animation with music...for those slacking at work.
    • borez, on 03/04/2008, -0/+1Yes coz we all know fizzy beverages = sex

  • itseffinkasey, on 03/04/2008, -2/+1I'm down with the blond girl!
  • geno24, on 03/04/2008, -0/+14so um wheres my pepsi blue?
  • Samsauce, on 03/04/2008, -1/+1I'd hit it.
  • cokaznrebel, on 03/04/2008, -0/+30cane sugar soda's taste MUCH better than thier HFCS alternatives.
  • qalivetest1, on 03/04/2008, -0/+9as long as it doesn't have high fructose corn syrup in it i'm all for it...
  • bromac, on 03/04/2008, -0/+14Sugar water is natural. Doesn't mean it's good to drink gallons of it.
  • debuffplx, on 03/04/2008, -4/+9***** that *****. Bring back Pepsi clear.
  • BlueCyclone, on 03/04/2008, -0/+14"their first new Pepsi drink in 10 years."
    Pepsi Blue and Vanilla Pepsi aren't even close to 10 years old.
    • stignordas, on 03/04/2008, -0/+3True, but this one was about the UK.
    • Magnus150, on 03/05/2008, -0/+2We're pretending those two didn't happen...
  • Gyre23, on 03/04/2008, -0/+13Wish they'd do something about the caramel color though, last I knew that stuff clogged arteries.

    And here in CA I've been able to get Mexican Coca Cola containing real cane sugar rather than HFCS, and from a bottle. It really tastes so much different, and doesn't give you that phlegmy feeling after drinking it.
    • stignordas, on 03/04/2008, -0/+3I love the mexican coca cola, but next time you get it check the label. it now says corn syrup, but honestly, still tastes like cane sugar. i think it was just coke homologating labels so it doesn't effect the local bottlers.
  • musicmanryan, on 03/04/2008, -0/+18If you want to know why America is so fat, look no further than HFCS.
    • noahhoward, on 03/04/2008, -0/+4I can't understand why it wasn't banned with the trans fat oils. They must have had better lobbyists in the HFCS canmp.
      • Ellipsys, on 03/04/2008, -1/+7Try "The Entire State of Iowa". The Corn lobby in this country is absolutely huge. That's why corn products are found in so many places where there are healthier alternatives. Sickening, really.
    • bemenaker, on 03/04/2008, -0/+3More people here drink diet than regular sodas. Kinda validates the artificial sweetner argument.
      • musicmanryan, on 03/04/2008, -0/+6I agree. This way instead of getting fat you get cancer.
        • Magnus150, on 03/05/2008, -0/+1Die from obesity or die from a huge tumor. I know which one I'm picking!
    • fucter, on 03/04/2008, -0/+3im overweight, and i only drink water, gave up all sugar drinks 2 years ago

      i do drink beer on the weekends though
  • skylard, on 03/04/2008, -0/+3Similar to the New Old "Pepsi Retro" in Mexico being promoted as the "Pepsi as it was originally made".
    Pepsi made with natural ingredients, sugar cane and cola nut extract.
    It has a bitter flavor.
  • bincoder, on 03/04/2008, -0/+1The name and the look both seem sexual. I bet it will be a hit.
    I used to live on pepsi, for most of my childhood and up till my 40's then I got burned out on the taste. A change could make me try it again.
  • soot, on 03/04/2008, -0/+2"Pepsi RAW"

    ...Sounds great...
  • Hillsbottom, on 03/04/2008, -0/+2Is normal Pepsi made from of super-natural ingredients?
    • Animal, on 03/04/2008, -1/+2I wondered the same thing. Since when is ANYTHING not natural? "Natural" is just a marketing term to fool hippies into buying more expensive versions of crap.
      • akula89, on 03/04/2008, -1/+1natural = the opposite of processed. IE: High Fructose Corn Syrup is produced by processing corn starch to yield glucose, and then processing the glucose to produce a high percentage of fructose (whereas cane sugar is just that, natural cane sugar!)
  • malcam, on 03/04/2008, -2/+7Sugar is the norm in the UK... presumably if this were launched in the US you'd just get that corn based chemical instead.
    • 1timeuser, on 03/05/2008, -0/+1as apposed to your tea, crumpet, and high horse chemical?
      • malcam, on 03/09/2008, -0/+1Just stating the obvious; many of the comments on here assume sugar would be included by default - when in reality, a corporation like Pepsico could benefit more so by going down the corn based sweetener route in the US.
  • D14852001neko, on 03/04/2008, -0/+2It was introduced in Mexico over 3 weeks ago, its called Pepsi Retro, and being honest, it tastes like stale water =
  • muzocan, on 03/04/2008, -2/+3All this crap is a lie. It is still unhealthy. A Pepsi is a Pepsi, a Coke is still a Coke. But after all, I'm still curious about the taste.
  • Changa, on 03/04/2008, -0/+3Ok... When will it hit the states?
  • SPLASTiK, on 03/04/2008, -0/+3Boylans (as mentioned in the article) makes fantastic soda.
    Pepsi needs to bring back Josta!
    • Nrvana423, on 03/04/2008, -0/+1Thank you! I have been trying to remember the name of that soda for years now. Every time I ask people if they have ever heard of the soda pepsi made with guarana in it they look at me like I am crazy. That stuff was awesome.
  • saji79, on 03/04/2008, -0/+3oh I hope this comes to the US soon, I'm so tired of HFCS being forced on us.
  • JRHodes88, on 03/04/2008, -0/+1I think their last drink was Pepsi Blue. That went well right?
  • RadiatedAnt, on 03/04/2008, -3/+41. Stick a RAW lable on a product.
    2. Wait for it...
    3. Wait for it......
    4.????
    5. Profit
    • veeew, on 03/09/2008, -0/+1Why are people burying his comment? He is right - the product isn't raw, it's still filled with garbage, admittedly less garbage and no HFCS, but nevertheless it still isn't good for you.
  • diggdiggerid, on 03/04/2008, -1/+6Cyanide is natural, doesn't mean it's any better than something "non-natural." Which doesn't really make any sense because it's like any chemical is supernatural.
    • adooga, on 03/04/2008, -0/+1True, but pedantic. You can still keep your unnatural food though, and I'll stick with my natural food.
  • hokie47, on 03/04/2008, -1/+9Sam's Choice cola is what I drink. It taste about 90% just as good as the name brand stuff and I just cover up the missing 10% with alcohol.
    • cdigioia, on 03/05/2008, -0/+1Actually, when people do blind taste tests, most can't correctly distinguish between Pepsi, Coke, or the off-brand colas.
      I'm serious, my marketing class tried, 2 people out 150 could consistently guess what they were drinking, and this was self-reported.
  • tuqqer, on 03/04/2008, -4/+8As a manufacturer and creator of a true natural and functional drink (Brain Toniq http://www.braintoniq.com ), I'm really glad these giants don't understand what natural is, or have a clue about healthy sweeteners like agave nectar. If they did, my small beverage company would have a lot harder time finding passionate consumers. I hope they continue serving up junk that is unhealthy. There's an obvious market for it, just as there's a growing market for those that value what they put into their head and body.
    • Ellipsys, on 03/04/2008, -0/+2It seems like you really have a quality product there, from one health-food nut to another. A few questions and suggestions: Your tag line suggests that all your ingredients are organic, but I don't see any certification by USDA (Expensive, I know) or a 3rd party like QAI. Are the herbs included in your beverage organic as well? If so, it may be a good idea to put that on the can. That said, good going on making a product like this. If you're looking for widespread adoption and to broaden your markets, do you think you would be able to lower the volume pricing for people ordering from the website?
      • tuqqer, on 03/04/2008, -0/+492% of Brain Toniq is certified organic, and we're working to get the USDA logo to back it up.
        I didn't mean to make the post a plug for us, more saying that there are small companies like us kind of grateful that the giants still make crap. But in support of Digg, you can use the coupon DIGG to get 20% off 10 cans or more.
        • akula89, on 03/04/2008, -0/+5looks good. ordered.
        • Ellipsys, on 03/04/2008, -0/+3Thanks for your reply. I think I'll be buying 10 or 20 cans tonight!
    • Xondar, on 03/04/2008, -0/+3My question is: does it taste good?
      • tuqqer, on 03/04/2008, -0/+3It's incredibly delicious :) No lie. We've never had one customer say a negative about the taste. Very citrusy, no bitter aftertaste.
  • OkCyDe, on 03/04/2008, -1/+1horrible name, pepsi raw.
  • Ikulus, on 03/04/2008, -0/+2I'm for anything that improves quality of ingredients in the food we buy. Not that I buy soft drinks, but it's the thought that counts. A huge company like this supporting a natural alternative is something that I can definitely stand behind.

    If this gets enough diggs, you can bet Kevin Rose will talk about it on DiggNation. :)
  • BabyWookie, on 03/04/2008, -1/+3Yeah, baby. I like it RAW!
  • l1nuxx, on 03/04/2008, -0/+5Well I watched the flash video http://pepsiraw.co.uk/ . Is that his balls hanging down when he squats? WTF??
    • adooga, on 03/04/2008, -0/+4Ha ha, yeah that is totally his balls. Maybe the marketing people didn't know it was balls but the animation people certainly did.
  • Ryan0617, on 03/04/2008, -0/+3My bro come home with a bottle of this about a week ago from his work, he said it tasted crap and suffice to say it tasted like flat cola, which has already been mentioned on here earlier. Dont put your hope up on this.
  • spyd3rweb, on 03/04/2008, -1/+1***** Pepsi, I want SURGE back, or Kick that was even better.
  • kritond, on 03/04/2008, -5/+4I understand how adding HFCS to everything has added calories and therefore added to the ever expanding waistline in this and other countries, but replacing HFCS with cane sugar isn't really anything better IMO. At the end of the day, you're still consuming x amount of calories that are derived from sugar. Ignoring the fact that this Pepsi RAW has less calories than a normal Pepsi, how is cane sugar really any better than HFCS?
    • analogs, on 03/04/2008, -1/+1Agreed. Moreover, Pepsi can make whatever the hell they want. They could open several small, local processing facilities with human beings squeezing fresh fruit into cups made of wax paper if they wanted. But that's not their business model and it's not going to be profitable. The more accurate question is: What kind of product can Pepsi mass produce, that is perceived by consumers as being "natural", and still make money? If people want to believe that 60g of cane sugar is significantly better than 90g of HFCS and that somehow this product will be healthier than a can of Pepsi, then hey, way to go Pepsi!
    • Ellipsys, on 03/04/2008, -0/+5One of the differences between sugar from other sources (we'll take Cane sugar as its a median alternative - Agave nectar for instance is definitely better for you as you get "more sweet" for less calories) and HFCS is that HFCS inhibits the chemical reaction of leptin that involves your stomach telling your brain "Hey, dumbass. You're full, stop eating". So if you drink a 100 calorie portion of sugar soda, you're less likely to overeat OTHER stuff than if you drink a 100 calorie portion of HFCS soda. That alone makes sugar a better alternative. Yes, you still need to monitor your consumption. However, its a lot easier when you don't have a chemical making you feel hungrier, longer.
  • CaptainKrontos, on 03/04/2008, -3/+2Attention consumers: you are allowed to consume artificial sweetener, so long as you do not make yourself a fatty or give yourself diabetes. Making the sweetener natural does not reduce the fatty risk or the diabetes risk.
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