What is Digg?214 Comments
- MeltingIce, on 11/20/2008, -3/+306Dugg for Sex: Yes on the drivers license
- simonowens, on 11/19/2008, -0/+247Holy crap, some homeless people in chicago are going to be happy. Free booze and burgers.
- Hetman, on 11/19/2008, -1/+138One of my employee's I work wirth picked one up. We thought they only had dollar bills in them. She just recieved 1 dollar plus a 5 dollar gift certificate. Which is still pretty good but the 100$ one would be awesome.
- hollywoodphony, on 11/20/2008, -0/+116I gave mine back to this guy who said he was Burger King, but I'm not sure why a "king" would live in a cardboard box full of urine jars.
- kplo, on 04/01/2009, -3/+102Hundred dollar bills, y'all!
- GeeksSpeakFont, on 11/19/2008, -7/+99wow.... talk about a happy meal.... oh wait that's mcdonalds
- CTabuga, on 11/20/2008, -0/+76The reverse pickpocketing King is at it again.
- weech, on 11/20/2008, -0/+71Look! It's working!!
- badwithcomputer, on 11/20/2008, -1/+60who are the ad wizards who came up with this one?
- kdamp, on 11/20/2008, -7/+54Employees
- theartfuldodgr, on 11/20/2008, -0/+38Except maybe they were going to return the wallet? There is no law that says if you find a wallet you must bring it to a police officer. I found a wallet before that had an ID in it, I brought it home, put it in a box and mailed it to his address on the ID. A few days later I got a check in the mail from him for 50 bucks for returning the wallet.
- Tryptomine, on 11/20/2008, -2/+40I find my own wallets, don't need no Burger King to leave them lying around.
- theartfuldodgr, on 11/20/2008, -0/+34I don't think that would hold up in court.
- iJessicaRabbit, on 11/20/2008, -0/+33Someone dropped one in front of me, and I ran after them... then they ran... thought it was really really strange until I opened wallet.
- Autodidaddict, on 11/20/2008, -0/+33This is actually brilliant marketing....the amount these wallets cost them is a pittance to the highly-priced TV airtime in the Chicago market, or even traditional flat media like billboards and such.
With the power of the Internet these days, this is way more effective. Until burgerking can compete value-wise with a one dollar double cheeseburger from mcdonalds (no, the whopper jr just doesn't cut it), I will probably usually go to mcdonalds but kudos to the king for being creative. - crossmr, on 11/20/2008, -1/+33Yes because no one said that before Borat. Jesus christ get some culture.
- viper1344, on 11/20/2008, -0/+23I ***** love Burger King's advertising. I mean first it was the subservient chicken. Then it was those wierd commercials along with the king who is really wierd. Oh and those games they made featuring the king sneaking up on people. Now this? Good Job Burger King
- DrLeePhD, on 11/20/2008, -1/+23and he looked like the picture on his ID?! cool!
- Mossman85, on 11/20/2008, -1/+23No wonder he's always smiling.
- bitterbug, on 11/20/2008, -0/+22I wouldn't hand it over to just any cop on the street either. They maybe "held to a higher standard" but they're certainly no better than anyone else. If I couldn't identify the owner and return it to them directly, I'd take it to the station house where the contents would be recorded upon turning it in.
That way our boys in uniform wouldn't be splurging on donuts that shift. - AmyVernon, on 11/19/2008, -5/+26Nice... Might have to switch my morning coffee run from McD's to BK...
- FishHammer, on 11/20/2008, -0/+21it's the American dream
- ConcernedCanuck, on 11/20/2008, -1/+20I wonder if any one would try to return the wallets
- Autodidaddict, on 11/20/2008, -2/+20C.R.E.A.M.
- BaoUnit, on 11/20/2008, -4/+20A handful of bloggers have been abuzz in the past week with news of the latest under-the-radar Burger King promotion. The fast food chain has dispensed agents across major U.S. cities (indications are it’s just been Chicago and Orlando so far) to “lose” wallets. However, when unsuspecting passersby find these wallets and open them, they discover an interesting message:
Yep, the wallets include notes telling the individuals who find them to go ahead and keep the wallets. Time Out Chicago reported on November 12th that Burger King planned to drop 5,000 of these wallets around urban hot spots in Chicago. According to reports from bloggers, the wallets contain actual cash, ranging from a $1 bill to a $100 bill, a gift card to Burger King, a “Drivers License” featuring The King, and a map of Chicago or Orlando area Burger King’s.
Several bloggers have posted about their experience, or their friend’s experience, finding one of these wallets. See HERE, HERE and HERE for more on their stories. A couple of PR and marketing bloggers are weighing in as well, praising the promotion and calling it “unexpected and well-timed” given the current state of the economy.
This story hasn’t even bubbled up to the mainstream media yet. A Google News search for “Burger King” + “wallet” yields only one mainstream media story, from an NBC station in Chicago. Nor have stories about this promotion appeared yet on major marketing sites such as Adage or Adfreak.
This is a brilliant marketing move, and the mainstream media is obviously lagging behind on discovering it - but creative and unique marketing ideas like this one don’t go unnoticed forever. I expect much more widespread attention for this promotion as the word-of-mouth affect begins to trickle up the mainstream media.
Pictures via Ted.me.
Update: Apparently this idea isn’t original - Josh and Melanie point out in the comments that McDonald’s did something similar a couple years ago, as did GE Financial.
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A few blogs that were linked to the article:
http://tinyurl.com/63nrpv
http://tinyurl.com/5zz2au
http://tinyurl.com/6ht44n
http://tinyurl.com/2w4apm - CTabuga, on 11/20/2008, -0/+16well think about about how much the wallet cost...
- Atsumori, on 11/20/2008, -0/+16Why did anyone ever think to include the caps lock on the keyboard? *shakes head*
- jotate, on 11/20/2008, -0/+16Man, Burger King might be my favorite evil, America-destroying corporation.
- Vizin, on 11/20/2008, -0/+15It's entirely possible he moved since December, 2006.
Also I can't imagine why you bothered checking his profile. "Pittsburgh? No way this guy's from Pittsburgh........I KNEW IT!" - inactive, on 11/20/2008, -0/+15Yeah... One unhealthy meal and bam your life is ruined and you're a fat *****.
- arobar, on 11/20/2008, -0/+15When Carl drops me a wallet with 100 bucks in it, I'll go back to his place of business.
- agaudet, on 11/20/2008, -0/+15Carls Junior
***** you, I'm Eating!
Brought to you by Carls Junior ™ - FlyingPhotog, on 11/20/2008, -7/+21In-N-Out Burger FTW
- ChromaVita, on 11/20/2008, -0/+14That seems sort of wasteful. Couldn't you give it to a homeless person, or sell it for a couple bucks?
- kingmanic, on 11/20/2008, -0/+14I doubt that sting would hold up in court. There is too much plausible deniability. Unless the person hired a stupid lawyer or defended himself the defence of "I was going to return it myself" would get him off the hook but the cost of prosecuting it and the hours of police work required would make it a massive waste of resources. The PR would be horrendous.
I have a suspicion it's an urban legend. - bencefeher, on 11/20/2008, -1/+13Where? I live in Pittsburgh, PA and I haven't even heard of this. I want a BK Driver's License!
side note** If I was a highway officer, I would let you go if you gave me a BK Driver's License (and maybe a whopper with cheese) - wwwdot1jesdotus, on 11/20/2008, -0/+12with
- Ockniel, on 11/20/2008, -0/+12I AGREE, IT'S WAY MORE REWARDING TO HOLD SHIFT FOR EACH LETTER.
- Chalks777, on 11/20/2008, -0/+12I'm glad they're beefing up. At least they haven't chickened out.
- paperclips4u, on 11/20/2008, -1/+12Seriously -- calm the ***** down.
- roxgod666, on 11/20/2008, -0/+11This isn't the 80's buddy. There are more things on the menu besides whoppers and fries.
- jessehadden, on 11/20/2008, -0/+10That's pretty evil. The police create a crime (and a "criminal") where none would have existed. How could it not be considered entrapment? It's not like they are going under-cover to set up a deal with a suspected criminal... they're just setting up bait. Human being bait.
I hate paying taxes. - lilhelper, on 11/20/2008, -2/+12Thats wonderful, a good way to beef up Burger Kings Image and Give a helping hand to some lucky/unfortunate souls out there..
GO BUGER KING! - XxGenjaminxX, on 11/20/2008, -3/+12Way to make up a story.
- Samas11, on 11/20/2008, -0/+9orly?
- DemDude, on 11/20/2008, -0/+9Oh yeah?! Well what do YOU keep in your cardboard box, Mister Fancypants?!
- cowboy86, on 11/20/2008, -0/+9Except, that they have to prove beyond a reasonable doubt that you would have kept it. Which is damned near impossible.
- ChromaVita, on 11/20/2008, -0/+8@gcnaddict
So you're saying it's better to throw away the value associated with the card, than to let someone use it? If you give it to someone in need, they can choose if they want to eat the food, whether they're going to order something healthy, or if they'd rather just not eat. You're at least offering them a choice between eating something unhealthy, or not eating anything at all. People in need rarely have the ability to choose a healthy diet. - crossmr, on 11/20/2008, -0/+8reader's digest has done this for years to test honesty in various cities
- imneveral0ne, on 11/20/2008, -0/+8I work at burger king, and we have signs up that all our oil's now have 0 grams of trans fat. not sure how true that is or anything, but the signs are up. and we do have new oil and ***** lol.
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