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5 Shocking Stats - How Junk Mail Damages the Environment

blog.hubspot.com — Over 100 BILLION pieces of junk mail are sent in the US each year. Learn more about the environmental devastation this causes.

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  • DCSListGuy, on 04/21/2008, -0/+0A very narrow-minded view of an advertising media. :-(
  • pc4media, on 04/21/2008, -0/+0All direct mail ads are not created equal. Not bad. Of course, I'd like to opt-in to receiving direct mail. But, I have received good stuff via mail. And as a direct marketer, TARGETED mail, especially b2b focussed, works well.

    All that said, I'm an environmentalist and internet marketer at heard.
  • Agencyundergrnd, on 04/21/2008, -0/+0Direct mail costs (and their environmental impact) could be greatly reduce with 2 things - Go to opt-in mailing lists and have accurate and personal contact info. The biggest junk is the "Dear Occupant" stuff.
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