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216 Comments
- powatom, on 10/12/2007, -4/+261Excellent video, well worth watching. My only gripe is that Dove haven't exactly helped this situation much. At least they're doing something now, I guess.
- kent1146, on 10/12/2007, -3/+243That's a very cool video. It reinforces the idea that every ad image you see is manufactured. Once they figure out how to make totally computer-generated images look realistic enough to pass as a real person, then there will no longer be a need for live models.
Scary. - shad0w, on 10/12/2007, -5/+154Actually dove ran all those ads with "plus sized" models in lingerie, which weren't really plus-sized at all, they were what normal people are supposed to look like.
- gd007, on 10/12/2007, -11/+131not as rare as you might think.
- cosmoberry, on 10/12/2007, -6/+118More young people need to see stuff like this. At least with more experience with programs like Photoshop, it will be clear that no image can be taken at 'face value'. In my advertising class I teach to high school students, I am constantly trying to show them how images are manipulated. The doctoring of photos of the war in the middle east is another great example. We need to stop perpetuating unrealistic standards.
- makeaprettycake, on 10/12/2007, -3/+114YAY! now normal people can be corporate tools too!
- Bioshocker, on 10/12/2007, -1/+89"They need to show this to as many women as possible. It is not getting nearly enough exposure to be helpful."
Erm, and men too. - shitthisfook, on 10/12/2007, -4/+83They need to show this to as many women as possible. It is not getting nearly enough exposure to be helpful.
- Tazmaster, on 10/12/2007, -4/+82Beauty is truly in the eye of the beholder.
Fake hair, fake *****, fake face, fake lips, fake height, fake nose, fake... everything. Just look at what people do to themselves. It's sad. - Dayz, on 10/12/2007, -15/+83She wasnt that hot in the end anyway. She was pretty good lookign i nthe begining
- LordofChaosIori, on 10/12/2007, -6/+73I just can't stand to know something in a girl is fake, I'd rather have a 100% real girl, even if some say she's just "O.K." than a drop dead gorgeous plastic toy.
- darkamster07, on 10/12/2007, -2/+69I have never really thought that women like models or moviestars looked beautiful, rather I think they look pretty in the same way a vase or a car would look pretty, not a woman. I prefer good looking girls with a good personality that also look human.
- oOLiquidNightOo, on 10/12/2007, -15/+79that really is sad.
you're dating a model and you bring her over to meet your friends and they call *****. that really would hurt your feelings. - thatbox, on 10/12/2007, -12/+75Why does every girl deserve to feel beautiful? Does every guy deserve to feel awesome at sports? Some people are adjective A, some people aren't. The people who aren't might be adjective B, though!
- TVarmy, on 10/12/2007, -6/+64Don't you mean "her" feelings?
- oOLiquidNightOo, on 10/12/2007, -8/+63no.
- theone3, on 10/12/2007, -1/+53Much of what you see IRL isn't exactly natural either.
- HellifIno, on 10/12/2007, -10/+62Beauty is more than how one looks. Much more.
- headzoo, on 10/12/2007, -7/+58"That just shows natural beauty is a rarity"
Just goes to show how much your view of beauty has been distorted. - JoshuaLaskin, on 10/12/2007, -1/+50You have to realize, Dove isn't a charity..
They make cosmetics and shampoo and whatnot.
This is a great ad campaign because SOMEBODY has to do it.
Not everybody cant fight AIDS or end world hunger, but they're doing their part to make it so girls don't set realistic standards of beauty. - LordofChaosIori, on 10/12/2007, -1/+47I bet they do this with those guy Abercrombie and Finch models too, no way us normal guys can compete agains those photoshopped guys!
They should make a line of make up, call it photoshop, and it would be the best make up out there. - Phyltre, on 10/12/2007, -2/+44It's relevant HERE, in Dove's audience. I don't think they're moving too much soap over there. And this might surprise you, but they sell soap to make money. They're a capitalist entity.
Shocking and indefensible, I know. - evansls, on 10/12/2007, -0/+36This is a before and after picture of Ashlee Simpson using photoshop from a professional friend in the same business. Roll over the image to see the effect.
http://www.kraw.net/finishing/music/pages/simpson_after.htm
You can check many other professional photoshop projects here:
http://www.kraw.net/index/indexframeset.htm - jayesbee, on 10/12/2007, -1/+36That's a good website. Here's another with some pretty ridiculous "retouches." This was on a Digg a while back:
http://www.gregapodaca.com/
Looking at these things made me wonder, "How did they choose the model they chose in the first place?" The end result looks almost nothing like the real person. - o0o0steve, on 10/12/2007, -6/+40http://www.youtube.com/watch?v=MFPGa0pKyTg
- Jarasmen, on 10/12/2007, -2/+36"The death rate for eating disorders is high: it ranges between 18% (in 20-year studies) and 20% (in 30-year follow-up studies). In fact, the annual death rate associated with anorexia is more than 12 times higher than the annual death rate due to all other causes combined for females between 15 and 24 years old."
from: http://www.nedic.ca/knowthefacts/statistics.shtml
Yeah, sure, no problem there. - davodavo, on 10/12/2007, -3/+36Dove is owned by the Unilever Group, the same company that owns the borderline-misogynist Axe brand of body spray and Slim-Fast.
This seems really disingenuous.
http://www.knowmore.org/index.php/The_Unilever_Group - PixelVision, on 10/12/2007, -1/+33The camera never lies... Photoshop is required
- spudnic, on 10/12/2007, -2/+32Actually Dove have been doing this for a while, at least in the UK all their TV adverts have had 'real' people for quite a while now
- HellifIno, on 10/12/2007, -2/+31Someone dugg you down. I fixed it ; )
And true. Everything you see in teen mags has been photoshopped. Nobody is that perfect.
And I'm feeling odd a bit digging you up. Cosmo. Teen mag. cosmoberry ... digg user. : P - HellifIno, on 10/12/2007, -5/+34Ehm, not to sound TOO gay, but ... guys can feel beautiful too. They generally use different words for it, but the end result is the same.
And no, I'm not gay. : P I'm just sayin' - b3mus3d, on 10/12/2007, -1/+29It's true... but it's a very clever ad campaign and it sort of has a worthwhile message too.
- scimitar, on 10/12/2007, -2/+30No you don't, no one buys Photoshop.
- Traz, on 10/12/2007, -0/+27Click to compare her faces
http://img149.imageshack.us/img149/4594/evolutionqc9.jpg - inactive, on 10/12/2007, -10/+36Again...this is an ad for Dove.
It is a brilliant combination of a viral campaign that masquerades as a "cause advertising" campaign. It is designed to make you feel good - AND THEN YOU GO OUT AND SPEND MONEY ON DOVE. They don't care if the street is littered with the corpses of dead anorexics, as long as you BUY MORE DOVE.
It is an ad! Nothing more. - Player1, on 10/12/2007, -2/+28I'm sick of this. These ads make you feel bad for being attracted to thin women. It's fine to be plus sized, but you can't blame someone for being attracted to someone thinner. The simple truth is that fat is not fit. Besides, it isn't just men that are shallow. I don't see women flocking to guys with a few extra pounds.
- inactive, on 10/12/2007, -14/+38Yeah, but the thing to remember is fat chicks are still fat chicks.
- cosmoberry, on 10/12/2007, -14/+36wow, I guess you have no idea about how young women and women in general think! The perception of self image is tied to self worth, and reinforced by everything around us in society. So, if you're not 'adjective a', its not easy to shrug it off and move on, when images bombard you of what you're supposed to be and like.
- HellifIno, on 10/12/2007, -4/+25She's not fugly at all. At worst, I'd call her "common". Photoshop+makeup/hair made her look kinda uncommon. Yeah, bury away. But at least I'm honest : P
- jayesbee, on 10/12/2007, -3/+22Um, no *****, Sherlock. We know it's an ad. Part of the point is, advertising's not going away. If irresponsible advertising has contributed to social problems, then perhaps "responsible" advertising can help counteract that.
There's nothing wrong with praising advertising that's not evil, even if it's not perfect. - musicalmechanic, on 10/12/2007, -2/+21You know, I'm pretty sure I'm gonna take flak for this and get dugg down, but I've just read a good dozen (and that's being nice) comments on how this is just an ad campeign, and they are doing it for the profit.
@ korimickste:
You know, at least they are trying. Just because they aren't devoting their resources toward solving the worlds problems and throwing money at poor countries doesn't mean they should be bashed for it. If your gonna take that kind of stance, why don't you just say that we shouldn't buy school books for our kids or celebrate Christmas? It's just a waste, and I'm sure the kids with AIDS in Africa could use that money more.
And I don't mean to pick on korimickste, there were a bunch of other people who said it's just an ad campeign, nothing more.
My point is that the fact that they even have a campeign like this is positive. It doesn't matter that they are out to make money. They're a business, that's what they are supposed to do. But as a company, if you can do good, and make a profit, that's the best of both worlds. Your a business, your supposed to make money. People seem to forget that.
There is such a thing as a Corporate Conscience. Just not all corporations have them, there's a difference. And not all problems can be solved by throwing buckets of money at it, sometimes you need to change people's perceptions and attitudes.
/rant - inactive, on 10/12/2007, -12/+31Only in our blind, idiot-driven society could viral marketing be positioned as cause advertising and so readily swallowed whole by the public at large.
This is an ad for Dove, morons! - HellifIno, on 10/12/2007, -1/+20@Joshua
I'm quite sure you meant "unrealistic" standards... - Wootery, on 10/12/2007, -0/+18Interesting hobby for a ninja...
- EPeters, on 10/12/2007, -2/+19It's not like we are not COMPLETELY aware of this before. We all know that photos are heavily touched up before an ad is released. Dove admitting to this is *****, too. I would be like President Bush saying that he made a "small" mistake planing the invasion of Iraq. "Really", gasps the crowd, "We hadn't a ***** clue!" However, they are aiming this campaign at women of all types and ages and if it works, then good for them. It doesn't hurt to throw some good karma out there.
- bmson, on 10/12/2007, -7/+24Why is perception of beauty is distorted?
It is not distorted.
We are an animal, we look for perfection, perfect genes.
Symmetric face = good gene.
Clean skin = good health
Fit (firm) body = good health
Clean shiny hair = good health
White eyes = good health
This video was very natural...
In Victorian era woman used corsets, pushed up there breast where high heels and white skin and so on.
1000 years ago, people dressed up, fixed there teeths, clean there hair, shaved there beard and so on.
WE look for perfection...
And so does other animals (have you every looked at birds?)
When you read old Sagas and there is a new person introduced in the "story", they usually begin do describe them.
In Icelandic Sagas of example, the "good" person is always described as a good lookin, strong, great hair, clean skin, strong back and so on.
Cleopatra, Snow White...
Look at old paintings of women (or man)...
It's unnatural to like imperfection...
It's not until recently, we have been fighting against perfection and in my opinion, that an very unhealthy way to go. - bmson, on 10/12/2007, -4/+18Why was he digged down?
Fat = unfit
Bad skin = unhealty
Bad hair = unhealty - Ryosen, on 10/12/2007, -1/+16@aussia
You're thinking of the DOVE foundation. They are not the same as Dove soap (which is actually Unilever Corp). The DOVE foundation is a fake marketing firm that is trying to push a neo-political, religious-biased agenda for the purposes of censoring movies and other media. They use predatory and dishonest practices in their "telemarketing" so as to get around the US Federal do-not-call list. In short, they're a bunch of asshats and have no relationship to Dove soap.
More here: http://en.wikipedia.org/wiki/Dove_Foundation - aussia, on 10/12/2007, -2/+17Dove's campaign is a good thing, and I appreciate it's message but it's still showing only "beautiful" people, just not hollywood beautiful. There's a lot of ugly people out there, and a lot of the "ugliness" is because of class issues, i.e. bad teeth (because dentistry is expensive) bad hair (because good haircuts are expensive) body issues (because good healthy food is expensive).
As a note, one of my friends from another board posted this a while back, which I thought was interesting. I post it because while Dove is doing good things, I think we still need to question things.
"*ring ring*
Child: Hello? Mama, it's for you. I think it's a telemarketer.
Caller: Hi this is Cammie from DOVE. Let me assure you this is not a solicitation, I represent an advocacy organization for young families, and we'd like to ask for your opinion. Do you have a few moments?
Mom: Sure.
Caller: It seems today that ratings are getting more and more lenient, and television for young viewers is becoming edgier every day. Many parents feel there is nothing they can do about this but monitor what their children watch.
Mom: That's exactly what they should be doing.
Caller: *pause* OK, then. Do you have any children or grandchildren under the age of 16?
Mom: Yes, I do.
Caller: Our organization is proposing that we enact stricter standards for television and movies and ...
Mom: You are absolutely, 100% dead wrong. There is no need to child-proof the media.
Caller: Well apparently you don't fit our demographic, so I won't waste any more of your time.
*click*
You know what the best part is? My 10-year-old was happily watching "Shark Attack: Spring Break" while this conversation was taking place." - sabaoth, on 10/12/2007, -1/+16@korimickster
I can see you haven't met an anorexic girl. They don't want to hurt themselves and they really don't enjoy being anorexic, it is a psychological problem and the result of the tremendous pressure our society puts upon them. Women who don’t look like the unrealistic standards of beauty are constantly being told they look like ***** and aren’t worth enough. Me, you and everyone is responsible for that. -
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