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Business Owners: Are You Fishing With The Wrong Bait?

trevorcrookblog.com — A Lesson In Salesmanship At The Seashore. Selling is like fishing. You must bait your hook with the food your prospect likes, not what you like or assume they like. After you read this story, you will understand.

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  • ritubpant, on 08/25/2008, -0/+8awesome piece here.... thanks!
  • inactive, on 08/26/2008, -0/+6What caught my eye when I stumbled on this article was the picture of the fish. Surprisingly it was extremely informative.
  • louiebaur, on 08/26/2008, -0/+6This blog is always very informative
  • Michaelabehsera, on 08/25/2008, -0/+6That was cool
  • AmyVernon, on 08/26/2008, -0/+4It is. I usually hate marketing stuff, but Cook's stuff I've found to be rather intelligent and well-put.
  • brainnovate, on 08/26/2008, -0/+3I love the symbolism- the fact that its a puzzle thats put together.
  • inactive, on 08/26/2008, -0/+2"People want what other people want" Oh so true

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