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See the original image at blog.thesponge.com.au —

What's the point of a logo if you don't stand for anything?

blog.thesponge.com.au — "I was speaking to a gentleman that I respect last week about branding. During this discussion we touched on many critical things, but none more than the importance of a brand culture within a company. If it is not there, then it is near impossible to create a brand identity." This article explores a shining example of company culture done well...

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  • thedzigner, on 03/25/2008, -0/+1I would expect a follow up to this, helping to outline how a business can develop their identity. Nice post.
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