What is Digg?100 Comments
- durandal2005, on 10/12/2007, -3/+18Some people say that they dugg it so they would remember to come back and read it later, but I think that's a bad idea: it sort of artificially pads how popular a link is. What Digg needs is a "save for later" button.
- overaction, on 07/14/2009, -0/+11Here is a copy of the webpage for those that are unable to view it:
http://people.aero.und.edu/~ewondras/montred.jpg
Hope that helps! - captaindan, on 10/12/2007, -2/+9I have a save button built-in to my browser. It's called "Add Bookmark."
- inactive, on 10/12/2007, -1/+8Amusingly, I think the final logo they chose sucks. It's a swoosh, the tired cliche of the 90s, and it also resembles a globe, another infamous logo cliche. The logo just doesn't pop the way some of their work-in-progress logos did, particularly the ones which had the abstract "sparkle" graphic in them, signifying jewelry. My particular favorites are the two in the middle.
- inactive, on 10/12/2007, -4/+10burnt1ce85:
It's both subliminal and viral. People who don't notice it subconciously do, and when someone does point the arrow out, you can't help but not notice it. Plus you'll tell everyone you know about it, and they'll tell others, ad nauseum - JamesK, on 10/12/2007, -1/+799% of people might not notice the arrow in the fedex logo but someone pointing it out probably got some people to look at it again and remember fedex better.
- arzdb, on 10/12/2007, -0/+5Didn't really say very much except to keep it simple, stupid. Was it just me or is that O in their logo a little too big? LOTS of whitespace between the M and N. Looks pretty good, but the whitespace really gets to me.
Why not make the O just a ring, or something? That would have been very cool. - pt4117, on 10/12/2007, -0/+4I didn't realize that Montred's big circle connected to the M was supposed to look like a ring. Even after the article shows this I still don't really see it.
- inactive, on 10/12/2007, -2/+6Man did anyone else think that said how to build a strong lego? I need sleep...
- Asystole, on 10/12/2007, -0/+4I think someone in the comments said it best:
"Genius!
Launch a brand, design a good (but not exceptional) logo; create an article about said logo; and wait till people have “studied” variations of the logo 10+ times.
Result? MontRED is now thoroughly emblazened on the brain.
I realised this by the end of the article when I thought, ‘ooo, I’ll go and investigate who MontRED is’!" - brandizzle, on 10/12/2007, -1/+5The logo pretty much sucks as far as design is concerned.
People like straight lines...they like it when things are even. The O is much too big, and it goes down under their "our experience your trust" thing. If it was a little smaller it would align and make it look much more orderly. The slogan thing also extends beyond the square. It makes it into an odd...5 sided shape. Our eyes look for shape even if there isn't any. While they did recognize that "MontRed" would be too hard to read without differences in color, they chose horrible ones. They didn't utilize any of the mass amounts of white space they have. - kitykity, on 10/12/2007, -0/+4I wonder if FedEx will get the digg effect now, with people checking out its logo ;)
- ezweave, on 10/12/2007, -1/+5That logo is horrible. Way too generic and the colors make me think of BEA or Oracle or someone. It looks like a blatant rip-off of the Moonstone Mountaineering logo: http://www.moonstone.com/
The "O" design adds nothing to make me think of jewelry: partly due to the color choice and partly due to the crescent shape.
Weak sauce. - Eightyford, on 10/12/2007, -1/+5And the amazon logo. A to Z.
- Craptacular, on 10/12/2007, -0/+3The final logo is bland and easily forgotten. The partial ellipse/orbit/swoosh is so DONE. We've seen enough of it in tech companies in the late 90s. Their logo still needs to evolve. A consideration might be using the dip in the capital "M" as a reverse bottom half of a diamond. I'd expect a logo for fine jewelry to look less like a tech start-up and more elegant and simple in form. Their shade/value of red is also questionable. It's not a chili pepper is it?
But that's just me... - dandiemer, on 10/12/2007, -1/+4thats a horrible logo.
- inactive, on 10/12/2007, -0/+3The logo is bad. It is as many have said cliche'. It is what I would expect from a business owner with a little skill who decided to design their own logo. It is uninteresting and has kerning problems. The advice given in the article is good enough, but vague and and a bit obvious. I don't know why this story has made it here. Also any good designer knows the Google logo is horrendous. But the life of google as a site has repaired the damage and made the logo useful.
- scrum, on 10/12/2007, -0/+3What a poor logo. Above all aesthetics, the logo has to read well. The name MontRED, pushed together like that, is already a bit awkward. With the unoriginal arc thrown in, they only do their brand further injustice.
- mcbarron, on 10/12/2007, -0/+3Article title should be "The art of advertising for our jewelry business by showing our logo to Digg".
- cdunn, on 10/12/2007, -0/+3The logo made in this article is awful.
The process may be ok, but please dont anyone ever make a logo like that one - Zipko, on 10/12/2007, -2/+5Hidden elementes like that are great. Like diggmann said, most people don't notice it but once you do it's something that you always remember. It just helps the brand image stick in your mind that much better when you can pick out subtleties like that.
For example, the McDonalds golden arches look like french fries, or the Big 10 making reference in their logo to having 11 teams.
http://www.brandsoftheworld.com/brands/0003/3253/brand.gif - dclowd9901, on 10/12/2007, -1/+3And I suppose you wrote the book on design.
You're right in that people do look (and subconsciously notice) uneven lines and odd shapes, but just because it doesn't add up mathematically or linearly doesn't mean it doesn't look good. There's more to aesthetics than straight lines and order. There's art in disorder and bends, as well, but only real artists are able to find and utilize those effectively.
Guess you gotta decide what kinda designer you are: by the book, or aesthetic... - TheBeaver, on 10/12/2007, -0/+2A swoosh is a great logo if you want to look exactly like 1000 other companies...
Coke and McDonalds are sucessful because they have slick business models, their logo is recognizable becaues of their success. If the companies failed you might think their logos sucked pretty bad. - kickarse, on 10/12/2007, -0/+2I suggest all wannabes to make their own interpretation of this logo...
Post on Digg.com
Feels like I'm running worth1000.com right now sheesh - sean74, on 10/12/2007, -0/+2I sign up to give this article a negative digg but I guess that's just for comments :(
This "excellent" article is promoting poor, uninspired design, and diggers are helping. - stinkstank, on 10/12/2007, -0/+2Article sucks, Logo sucks worse. Don't waste my time with this!
- brandizzle, on 10/12/2007, -0/+2Yeah...while you can make it work, it doesn't work here. With like an inch of just blank space on the side it just...doesn't look good.
At least I don't think so...that's just what art is. There will always be someone who doesn't like something. - digitalbuzz, on 10/12/2007, -0/+2too many details to comprehend. lack of aesthetic simplicity doomed it. loved the comcast comment tho.
- YellowTexan, on 10/12/2007, -0/+2When I first saw the blog posting, the first thing I came up to my mind is that it is the Comcast logo just with the eclipse red is backwards and grey text. How can they differentiate themselves which is still an important criteria for a logo? It is not like they haven't seen the logo before because they're Americans according to their online store and Comcast is not even my local cable provider. I know what their logo looks like just by their television commericals and business news.
- ezweave, on 10/12/2007, -0/+2Haha, continuing on the diatribe... Mont Red, shouldn't it be "Mont Rouge"? After all they are borrowing their name from "Mont Blanc". How about "Mont Merde"? Ok, that was mean.
- inactive, on 10/12/2007, -1/+3The art of creating a simple yet strong logo?
Hire a really good graphic designer. - RobotCitizen, on 10/12/2007, -0/+2Not news. Not tech-related. And it's fishing for page hits for a ***** jewelry store. Lame.
- amivaria, on 10/12/2007, -5/+6Good description and analysis of the design process. Much needed one in today's competitive market.
- kuyakew, on 10/12/2007, -3/+4as a packaging design student, i think this is a good article. sorta compresses the whole process into an easy read. nice logo too.
turgor: someone told me that 2 years ago, now thats all i see when i look at it. its very hard to get that arrow in the negative space while still having the letterforms look correct. - dudinatrix, on 10/12/2007, -0/+1Personally, I think that "MontRED" logo is pretty average at best. They might have some good points in the article, but they didn't seem to apply it to their own logo. It's too cryptic. It doesn't at first look like it spells MontRED. Looks like a 5 minute Photoshop mockup, without putting their own ideas to work. Simplicity? Balance? Not there. The big gaping hole of the "O" is too distracting.
For the record, one of my favorite logos is the StumbleUpon one -- http://www.stumbleupon.com - captaindan, on 10/12/2007, -0/+1My favorite is this one: "I am a designer with 15 years of experience (A straight male in case you were wondering)"
Um, actually no, I wasn't wondering, but thanks. - jnorris441, on 10/12/2007, -0/+1I can poop a better logo than that. Speaking of which, off to design another masterpiece...
- anorris, on 10/12/2007, -0/+1bonchbonch, I have to agree, the sparkle concepts (2 in the middle, particularly) are my favorites.
- matriculated, on 10/12/2007, -0/+1I agree - the logo is fairly average. There are way too many logos with the crescent shape (the nicer cousin of the swoosh). Global just retired their crescent logo for goodness sakes. It’s really unfortunate that they didn’t use ring with the M as the cut diamond. I think someone even mentioned this in their comments. That, at least, would have been an excuse to use the cresent.
That said, production-wise, it’s nice, clean and professional – it’s just not anything to brag about. - Oakes, on 10/12/2007, -3/+4I, for one, will digg interesting stories when I'm about to leave and would like to look into it later. If I don't, it will get buried in page 2 or 3 by the time I get home. If it turns out to be lame, I undigg.
EDIT: You beat me to it, durandal. I agree that it makes it artificially popular, and wouldn't mind a separate button. - Subcide, on 10/12/2007, -0/+1Its nice that they had an abstracted jewelery concept behind the circle, but the way they've implemented ends up looking like every other 'swoosh' logo out there. Take note kids: Swoosh = bad.
Also they really should have used a serif typeface to convey a sense of 'high class'. 1 paragraph is no where near enough on the details of good typeface choice for a logo. - iMactel, on 10/12/2007, -2/+3This is a well thoughtout package for getting the companies name out in public. How better to build name and logo recognition than to write an article that gets people to examine your logo?
- Voltron64, on 10/12/2007, -1/+2Yeah, the final logo didn't look too great.
- RevJim, on 10/12/2007, -1/+2And the Coral Cache here:
http://blog.montred.com.nyud.net:8090/2006/03/20/the-montred-logo-face-of-our-brand/
....slow but working. - ezweave, on 10/12/2007, -0/+1No, no, it is bad. Very flat, it has no depth (almost all of the other examples have depth). The O looks misplaced and, again, the colors are too weak (the whole style of the page is weak). Part of the problem is the brand name, but you can rarely do anything about that.
You just can't teach style. I have only done a little professional work myself (I'm just an arty engineer), but I grew up doing graf and I can tell you it takes inspiration... and an eye for style. These guys don't have it. The whole concept of "how to make a good logo" is ludicrous.
FWIW, some of the best logos have hand drawn fonts (i.e. not a font or a custom font). - Tobey, on 10/12/2007, -0/+1http://blog.montred.com.nyud.net:8090/2006/03/20/the-montred-logo-face-of-our-brand/
- banglogic, on 10/12/2007, -2/+3Decent article but I'd like to see more.
- jaimedorado, on 10/12/2007, -0/+1I agree, the logo sucks.
- allenu, on 10/12/2007, -0/+1Yes, the arrow WAS designed into the logo, but I don't think they meant it to be "viral". It is just too subtle to be viral in nature. Viral advertisements take hold of you the first time you see them and make you want to spread it. The arrow does not take hold of most people (it's far too subtle).
- frickindeal, on 10/12/2007, -1/+2The arrow in the FedEx logo certainly _was_ part of the design process.
Here's an interview with the man who designed it:
http://www.thesneeze.com/mt-archives/000273.php
Viral means it is transmitted to others through word-of-mouth. It would be hard to find a finer example than the FedEx logo.
http://en.wikipedia.org/wiki/Viral_marketing -
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