84 Comments
- Seriall, on 10/10/2007, -7/+156This is just a copy of an article written be Jakob Nielson a year ago. This guy has even copied over the exact same screenshots. >.<
http://www.useit.com/alertbox/reading_pattern.html - cowcowmoomoo1, on 10/10/2007, -2/+62Wow, that really is very cool, but why
would scientists
bother studying
something like that when there is
so much better
stuff to study,
such as whales
and fundamentalists - antforce, on 10/10/2007, -8/+53You are right.
This blabla
is very true blablabla
indeed blabla - Ireland, on 10/10/2007, -4/+31You calllllll
that
annnnnnnn
ffff
ffff
ffff
!!!! - pikpikcarrotmon, on 10/10/2007, -4/+25Amazing. Text is usually left aligned, so people, uh, look at the left.
- astudent, on 10/10/2007, -6/+26Seriall is right, this is too familiar.
The link to the original article checks out too, plus check out the link to the original article on Digg, from more than a year ago:
http://digg.com/design/F-Shaped_Pattern - 5m0k3, on 10/10/2007, -0/+19All the reasons you guys have mentioned are good in theory. But I'll tell you what. I skim articles in that pattern, and I imagine that's what a large portion of the reasoning behind this is. A reader may read the first several lines of the first paragraph, then the first couple of the second, and gradually continue until the end of the page, or until he just doesn't care anymore (which would leave the trailing tail of the F)
████████ ---first few lines of first paragraph
██ ---rest of first paragraph
████████ ---second paragraph
██ ---skimming for interesting details
██ ---skimming for interesting details
██ ---losing interest
██ ---end of article - kenvsryu, on 10/10/2007, -1/+20uck this.
- howski, on 10/10/2007, -0/+9CapitAl. CapitOl is something else.
- aerogant, on 10/10/2007, -0/+9Now that we all know, we can expect spam to start having an F shape on webpages.
- Uranium118, on 10/10/2007, -0/+9Or IT IS NOT FUNNY MAYBE???
- inactive, on 10/10/2007, -0/+8This illusion is also related to this:
http://www.linkinn.com/_This_is_not_an_animated_image_pic - inactive, on 10/10/2007, -0/+7Bob Loblaw ?
- Dumbledore, on 10/10/2007, -0/+7or someone else already made that joke...
- Modiga, on 10/10/2007, -1/+7I was going to say, I heard this same thing about a year ago. Not that I'm trying to shout out "OLD!" It's just the Dugg article writes about it as if it's newly discovered.
- Jordan117, on 10/10/2007, -0/+6Now I'm going to be conscious of this pattern whenever I read, dammit...
- orelses, on 10/10/2007, -0/+5we've been trained, logo, top menu, top menu. is this a surprise?
- iPoodz, on 10/10/2007, -8/+13+1 useless knowledge. If the other
posters are right,
then this is blatant plaguerism. I don't
know how this could
make the front page.
Buried as stupid. - bromac, on 10/10/2007, -0/+5English reads from Top to Bottom, Left to Right.
Really? Is that the pattern?
*****. Who got paid to have meetings on this study?
Sincerely,
Bromac - biocandy, on 10/10/2007, -0/+5"A team of scientists engaged in military research " ... who copied Jakob Nielsen???
- FutureisDubious, on 04/04/2008, -0/+5yep, thats usually how it goes. I read from left to right. ::rolleyes::
- Archon810, on 10/10/2007, -0/+5The number 23, the letter F, what's next?
BTW, the number 23 showed up in the description "232 readers", in the name of Vodka2389 who commented here, and the article was submitted 23 hr 13 min ago. HOLY *****! - noahhoward, on 10/10/2007, -0/+5Question with this is, is this the way people naturally expect the content to be there or is this how designers have trained them. A good design can lead the eyes however you want. But the more people design sites to take advantage of the "F" the more often people are going to expect it.
- mr1337, on 10/10/2007, -0/+4Not only that, but this heat map is from a javascript program that allows you to see where users CLICK on your website, not where they read.
- McG2k1, on 10/10/2007, -0/+4I guess it took a 'study' to determine we read left to right, down a little, and then left to right some more.
- inactive, on 10/10/2007, -3/+7HAHAHA
HA
HAHAHA
HA
HA
HA - anagoge, on 10/10/2007, -0/+3A team of scientists engaged in military research
consideration the eye movements of 232 readers
Finally,the user scans the content on the left side
The study reiterates the guidelines for web designing
That's what I read the first time I looked at the page, pretty much. - Dracos, on 10/10/2007, -0/+3This is not a new finding. This goes hand in hand with the phenomenon called "right side blindness", where users have trained themselves to ignore irrelevant things (ads, etc) that are placed on the right side.
A good design can somewhat influence the user's eye movements, but there aren't that many web designers out there capable of doing this. These few are the people with working knowledge of color theory, typography, use of whitespace, and usability, and who know that designing for the web is very different than designing for print. - archiecstll, on 10/10/2007, -2/+5Either people don't have a sense of humor, or your joke went completely over their heads...
- inactive, on 10/10/2007, -3/+6bloggerprod, I have no idea what thought structure you use when deciding what words have capitol letters, but it's way wrong.
- inactive, on 10/10/2007, -0/+3Dude, creeping me out with the 23 stuff. Quit it!
- ramsinks.com, on 10/10/2007, -0/+3I like how you click a picture on a page , and it gets smaller...
- maiku00, on 10/10/2007, -2/+4SHOOP DA WOOP
- thetechkid, on 10/10/2007, -0/+2It was also on digg quite a few times too, suprised to see it as the top story after so long.
- Ireland, on 10/10/2007, -0/+2Someone has a lot of F'ing time on their hands.
- KityBox, on 10/10/2007, -1/+3Seriall called it. Buried for lack of freshness.
- rick2k, on 10/10/2007, -0/+2no *****?
- abandonedhero, on 10/10/2007, -0/+2That would require watching the cursor, not the eyes. Also, that's mainly based on where people click, not where they look. Robotreplay.com has a service that lets you replay what the users did on your pages.
- madmathmatician, on 10/10/2007, -1/+3old post is old.
- DGaw, on 10/10/2007, -0/+2Looks suspiciously like a spam blog rehash of an old article, no? Buried.
- Anrkist, on 10/10/2007, -3/+5Did anyone else read this as F U?
- modeps, on 10/10/2007, -0/+2How is this new news? The F pattern has been known for quite some time.
- inactive, on 10/10/2007, -0/+2Dugg for its general agreementness.
- ElMoselYEE, on 10/10/2007, -0/+1THISSSSSS
SSSSSSSS
IS
SPARTA
AA
AA
AA
!!!!!!! - inactive, on 10/10/2007, -0/+1Oh, goody. The machine has studied us and found a new way to victimize us with subtlety.
- edsonmedina, on 10/10/2007, -0/+1In other news, a team of scientists engaged in military research recently came to the conclusion that when it comes to reading web pages, most arabian readers read in horizontaly mirrored "F" shape.
Mind blowing. - inactive, on 10/10/2007, -0/+1Evidence of fnords! (http://en.wikipedia.org/wiki/Fnord)
We just need to find the other letters now. - AceTracer, on 10/10/2007, -0/+1It makes perfect sense, people read the first few lines and then skim down.
- smhill, on 10/10/2007, -0/+1No *****! I read the article and though the same thing. This really is common sense stuff, and common knowledge in traditional print design for... well ever really.
Next up:
A 6 year exhaustive study shows that determines that when most people want to follow a link they first place the mouse pointer over the link the press the mouse button. - ElMoselYEE, on 10/10/2007, -0/+1most of the less computer literate people i know do that. they read the page until they cannot read anymore, then slowly click the down arrow until they can read some more.
plus they can do these tests on different parts of the page...do you not think they consider what is on the screen when they analyze where the person is looking? -
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